{"id":121053,"date":"2026-03-03T07:52:42","date_gmt":"2026-03-03T06:52:42","guid":{"rendered":"https:\/\/startupvalley.news\/de\/?p=121053"},"modified":"2026-03-03T07:52:43","modified_gmt":"2026-03-03T06:52:43","slug":"hoehle-der-loewen-koyi-micro-spirits-begeistern","status":"publish","type":"post","link":"https:\/\/startupvalley.news\/de\/hoehle-der-loewen-koyi-micro-spirits-begeistern\/","title":{"rendered":"Aus Hamburg in die H\u00f6hle der L\u00f6wen: KOYI Micro Spirits"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Inhaltsverzeichnis<\/h2><ul><li><a href=\"#h-bewusst-trinken-statt-zu-verzichten\" data-level=\"3\">Bewusst trinken statt zu verzichten<\/a><\/li><li><a href=\"#h-gin-rum-und-co-voller-geschmack-mit-weniger-alkohol\" data-level=\"3\">Gin Rum und Co Voller Geschmack mit weniger Alkohol<\/a><\/li><li><a href=\"#h-von-der-elternzeit-in-die-prime-time\" data-level=\"3\">Von der Elternzeit in die Prime Time<\/a><\/li><li><a href=\"#h-emotionaler-pitch-in-der-sendung\" data-level=\"3\">Emotionaler Pitch in der Sendung<\/a><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bewusst-trinken-statt-zu-verzichten\">Bewusst trinken statt zu verzichten<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Das Hamburger Gr\u00fcnderduo Yuka Suzuki und Dr. Hauke G\u00fcnther hat mit seiner Weltneuheit KOYI Micro Spirits in der aktuellen Folge der VOX Erfolgssendung H\u00f6hle der L\u00f6wen alle Juroren geschmacklich begeistert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doch dann die \u00fcberraschende Wende: Kein Deal f\u00fcr KOYI, aber ein Pitch der L\u00f6win Janna Ensthaler. Die Gr\u00fcnderin und Unternehmerin sieht in KOYI das Potenzial, eine neue Getr\u00e4nkekategorie zu pr\u00e4gen f\u00fcr alle, die Genuss und einen gesunden Lebensstil miteinander verbinden m\u00f6chten. Gemeinsam mit den Hamburger Gr\u00fcndern will sie einen Ready to Drink aus der Dose auf den Markt bringen und unterst\u00fctzt mit Ressourcen und ihrem Netzwerk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gin-rum-und-co-voller-geschmack-mit-weniger-alkohol\">Gin Rum und Co Voller Geschmack mit weniger Alkohol<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">KOYI ist eine Innovation aus der kleinsten Destille Hamburgs. Die sogenannten Micro Spirits sind hochkonzentrierte Destillate, die nur mit wenigen Tropfen aus einem Filler wie Tonic Water einen vollwertigen Gin oder Rum Drink zaubern aber mit bis zu 90 Prozent weniger Alkohol und ohne Zusatzstoffe, Zucker oder Ersatzaromen.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eWir glauben an eine Zukunft, in der Genuss und Verantwortung kein Widerspruch mehr sind\u201c, sagt Yuka Suzuki. \u201eDass ausgerechnet Janna Ensthaler, die f\u00fcr nachhaltige Consumer Brands und gesellschaftlichen Mehrwert steht, an uns glaubt, macht uns sehr stolz.\u201c<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-von-der-elternzeit-in-die-prime-time\">Von der Elternzeit in die Prime Time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Das Hamburger Gr\u00fcnderteam ist in der Szene kein unbeschriebenes Blatt: Mit ihrer Marke Hamburg Zanzibar gewannen sie gleich zwei Mal den World Gin Award f\u00fcr den besten Gin der Welt bisher als einzige Destille weltweit. Was als K\u00fcchenexperiment in ihrer vierten Elternzeit begonnen hatte, entwickelte sich zu einer wahren Erfolgsgeschichte und erlebt mit KOYI nun den n\u00e4chsten Evolutionsschritt.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eMicro Spirits erm\u00f6glichen Genuss mit gutem Gewissen und ohne Kompromisse\u201c, erkl\u00e4rt Hauke G\u00fcnther. \u201eGemeinsam mit Janna Ensthaler m\u00f6chten wir bewussten Konsum zur neuen Selbstverst\u00e4ndlichkeit machen und es auf ein neues Level heben\u201c, so der Biologe, der die Rezepte der kleinen Destille entwickelt.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-emotionaler-pitch-in-der-sendung\">Emotionaler Pitch in der Sendung<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eIhr k\u00f6nnt so oft ansto\u00dfen, wie ihr wollt ihr bekommt keinen Kater.\u201c Mit diesem Satz und ihrem leckeren Produkt konnten die vierfachen Eltern in der H\u00f6hle der L\u00f6wen \u00fcberzeugen. Die L\u00f6wen konnten sich in der TV Sendung selbst ihre Drinks mixen und waren vom Geschmack begeistert. Dann bot Janna Ensthaler einen Deal an und die Tr\u00e4nen flossen.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eWir waren so bewegt von der Empathie der L\u00f6wen und der M\u00f6glichkeit, zuk\u00fcnftig mit Janna arbeiten zu k\u00f6nnen, dass ich die Tr\u00e4nen nicht zur\u00fcckhalten konnte\u201c, berichtet Yuka Suzuki. Nun geht es an die Arbeit und an das gemeinsame Projekt mit der Power Seriengr\u00fcnderin.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Bild KOYI Ho\u0308hle der Lo\u0308wen Fotograf\/Bildcredits: Frank Lo\u0308schke<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Quelle Stadtrand &amp; Co. GmbH<\/p>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/startupvalley.news\/de\/2-maerz-2026-die-hoehle-der-loewen-folge-2\/\">Millionen Deals gro\u00dfe Emotionen und harte Forderungen: Das erwartet Sie in Folge 2<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/startupvalley.news\/de\/janna-ensthaler\/\">Wie sieht Janna Ensthaler die Rolle der KI in Start-ups<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/startupvalley.news\/de\/koyi-micro-spirits-alkohol-spirituosen-genuss\/\">Weniger Alkohol, voller Geschmack \u2013 funktioniert das?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/startupvalley.news\/de\/patricia-cammarata\/\">Gelebte Gleichberechtigung ist kontinuierliche Arbeit<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/startupvalley.news\/de\/yourtm-marken-gebrauchsmuster\/\">Glaubt an euch und das was Ihr macht<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOYI Micro Spirits begeistern in der H\u00f6hle der L\u00f6wen mit einer Innovation f\u00fcr bewussten Konsum. Die hochkonzentrierten Destillate erm\u00f6glichen Gin und Rum Drinks mit bis zu 90 Prozent weniger Alkohol.<\/p>\n","protected":false},"author":9,"featured_media":121054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[25755,4667,20153],"class_list":["post-121053","post","type-post","status-publish","format-standard","has-post-thumbnail","category-startups","tag-bewusster-konsum","tag-hoehle-der-loewen","tag-janna-ensthaler"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>H\u00f6hle der L\u00f6wen KOYI Micro Spirits begeistern<\/title>\n<meta name=\"description\" content=\"H\u00f6hle der L\u00f6wen begeistert von KOYI Micro Spirits mit bis zu 90 Prozent weniger Alkohol und vollem Geschmack\" \/>\n<meta name=\"robots\" content=\"index, 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