{"id":98249,"date":"2023-06-26T09:37:25","date_gmt":"2023-06-26T07:37:25","guid":{"rendered":"https:\/\/startupvalley.news\/de\/?p=98249"},"modified":"2026-06-12T07:48:31","modified_gmt":"2026-06-12T05:48:31","slug":"caju-bio-cashews-togo","status":"publish","type":"post","link":"https:\/\/startupvalley.news\/de\/caju-bio-cashews-togo\/","title":{"rendered":"Nutze jede Gelegenheit\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-caju-fair-gehandelte-bio-cashews-aus-togo-in-leckeren-veganen-snacks\">caju fair gehandelte Bio-Cashews aus Togo in leckeren veganen Snacks<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stellen-sie-sich-und-das-startup-caju-nbsp-doch-kurz-unseren-lesern-vor\"><strong>Stellen Sie sich und das Startup caju&nbsp; doch kurz unseren Lesern vor!<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mit caju, dem fairen Cashew-Snack, verwandeln wir fair gehandelte Bio-Cashews in leckere vegane Snacks und verwenden dabei nur nat\u00fcrliche Zutaten. \u201eSnack die Welt ein St\u00fcckchen besser!\u201c Unser Ziel ist es, den Cashew-Handel fairer zu gestalten, die l\u00e4ndlichen Regionen im Norden Togo zu transformieren und Missst\u00e4nde der Cashew-Industrie aufzuzeigen, um einen Konsumwandel hervorzurufen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir bieten <a href=\"https:\/\/startupvalley.news\/de\/?s=cashew\" target=\"_blank\" rel=\"noreferrer noopener\">Bio-Cashews<\/a> aus Togo an, die direkt unter nachweislich fairen Bedingungen vor Ort gesch\u00e4lt werden. Dadurch entfallen lange Transportwege nach Asien, was die CO2-Emissionen reduziert und die lokale Wirtschaft unterst\u00fctzt. Bei caju legen wir Wert auf Fairness, Nachhaltigkeit und Bio-Qualit\u00e4t. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeder Kauf von caju-Produkten unterst\u00fctzt die nachhaltige Cashew-Produktion und f\u00f6rdert direkte Lieferketten. Neben \u00fcber Mindestlohn bezahlten Jobs in den Verarbeitungen, sollen kostenfreie Farmer-Schulungen \u00fcber regenerative Landwirtschaft ein zus\u00e4tzlicher Motor f\u00fcr die Entwicklung in den Erntegebieten sein. Wir sehen Afrika als Chancenkontinent und Gesch\u00e4ftspartner auf Augenh\u00f6he, nicht als Empf\u00e4nger von Entwicklungshilfe.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-warum-haben-sie-sich-entschieden-ein-unternehmen-zu-grunden\"><strong>Warum haben Sie sich entschieden, ein Unternehmen zu gr\u00fcnden?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Weil wir den Kapitalismus, die Kaufkraft in Europa nutzen m\u00f6chten, um die Wirtschaft in Afrika zu unterst\u00fctzen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem ich, Robert M\u00fcnch in meinem Dienstleistungsunternehmen iAmbulanz.de als Solo-Gr\u00fcnder 10 Jahre Erfahrungen sammelte, hielt ich parallel Ausschau nach einem Mitgr\u00fcnder, der mit mir die neue Idee umsetzen w\u00fcrde. Ich wollte auf keinen Fall wieder alleine gr\u00fcnden und es sollte skalierungsf\u00e4hig sein und einen Hebel f\u00fcr eine positive gesellschaftliche Transformation geben. W\u00e4hrend ich die Kontakte nach Togo aufbaute, absolvierte Felix L\u00f6hr seinen Master in Sales und war nach meinem Pitch sofort bereit mitzumachen und beweist sich heute als der ideale Co-Founder mit theoretischem Fachwissen \u00fcber Vertrieb, Logistik. Unsere Skillsets erg\u00e4nzen sich hervorragend und wir ziehen Kraft aus respektvoller, ehrlicher Kommunikation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Welche Vision steckt hinter caju?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Vision von caju ist es, m\u00f6glichst vielen Farmer:innen in Westafrika einen Zugang zum europ\u00e4ischen Markt zu erm\u00f6glichen und durch den Verkauf unserer Snackprodukte den Anteil der in Westafrika verarbeiteten Cashews zu maximieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aktuell wird noch immer 90% der westafrikanischen Cashew-Ernte zum Knacken, Sch\u00e4len und Verpacken nach Asien exportiert, was gro\u00dfes wirtschaftliches Potential ungenutzt l\u00e4sst. Mit unserer Initiative m\u00f6chten wir dies \u00e4ndern und einen Beitrag zur wirtschaftlichen Entwicklung in Westafrika leisten, indem wir #empowerment f\u00f6rdern und nicht nur Spenden. Mit den Gewinnen k\u00f6nnen wir in Schulungen und andere Sozial-Projekte investieren.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-von-der-idee-bis-zum-start-was-waren-bis-jetzt-die-grossten-herausforderungen-und-wie-haben-sie-sich-finanziert\"><strong>Von der Idee bis zum Start was waren bis jetzt die gr\u00f6\u00dften Herausforderungen und wie haben Sie sich finanziert?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Die gr\u00f6\u00dften Herausforderungen von der Idee bis zum Start war die Finanzierung und der Eigenkapitaleinsatz von 80.000\u20ac und die Auswahl der Partner, die die gleichen Werte und Idee von Qualit\u00e4t haben.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wer ist die Zielgruppe von caju?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Zielgruppe von caju sind kaufbewusste Menschen, die sich mit Nachhaltigkeit und gesunder Ern\u00e4hrung besch\u00e4ftigen, den Konsumwandel f\u00f6rdern.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-wo-liegen-die-vorteile-was-unterscheidet-sie-von-anderen-anbietern\"><strong>Wo liegen die Vorteile? Was unterscheidet Sie von anderen Anbietern?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Die Vorteile von caju liegen in unserer Bio-, Vegan- und <a href=\"https:\/\/startupvalley.news\/de\/fairfood-bio-macadamia-ruanda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fair-Trade<\/a>-Ausrichtung, unseren unglaublich leckeren Geschmacksrichtungen, einzigartigen Sorten wie Salted Caramel Cacao, sowie in unserem starken Gr\u00fcnderteam.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>caju , wo geht der Weg hin? Wo sehen Sie sich in f\u00fcnf Jahren?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Weg von caju f\u00fchrt in den n\u00e4chsten f\u00fcnf Jahren dazu, dass wir in allen station\u00e4ren Superm\u00e4rkten vertreten sind (DACH). Langfristig m\u00f6chten wir weitere Verarbeitungsschritte wie zum Beispiel das Roasting, Seasoning und Packing in Westafrika erm\u00f6glichen. In f\u00fcnf Jahren streben wir ein umfangreiches Sortiment an N\u00fcssen und Trockenfr\u00fcchten aus afrikanischer und regenerativer Landwirtschaft an.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-zum-schluss-welche-3-tipps-wurden-sie-angehenden-grundern-mit-auf-den-weg-geben\"><strong>Zum Schluss: Welche 3 Tipps w\u00fcrden Sie angehenden Gr\u00fcndern mit auf den Weg geben?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Abschlie\u00dfend m\u00f6chten wir angehenden Gr\u00fcndern drei Tipps geben:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Baue dir ein Netzwerk auf, finde Mentoren und starke Partner, die an deine Idee glauben. Das sch\u00f6ne ist: du musst nicht alles alleine k\u00f6nnen. Es ist keine Niederlage, um Hilfe zu bitten, sondern eine F\u00e4higkeit, ein Team zusammenzustellen, das dich erg\u00e4nzt und deine Schw\u00e4chen ausgleicht. Es gibt Experten f\u00fcr all das, was du nicht kannst oder lernen m\u00f6chtest.<\/li>\n\n\n\n<li>Nutze jede Gelegenheit wie (Gr\u00fcnder-)Events, Messen, Stra\u00dfenfeste und M\u00e4rkte, um Feedback einzuholen und organisch zu wachsen. Dokumentiere das bei IG, TikTok, LinkedIn<\/li>\n\n\n\n<li>\u00dcberlege, ob es einen B2B-Markt gibt, der dein Standbein sein kann.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Wir bedanken uns bei&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/felix-l%C3%B6hr-049007187\/\" target=\"_blank\" rel=\"noreferrer noopener\">Felix L\u00f6hr<\/a> und <a href=\"https:\/\/www.linkedin.com\/in\/robert-muench\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robert M\u00fcnch<\/a> f\u00fcr das Interview<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aussagen des Autors und des Interviewpartners geben nicht unbedingt die Meinung der Redaktion und des Verlags wieder<\/p>\n","protected":false},"excerpt":{"rendered":"<p>caju fair gehandelte Bio-Cashews aus Togo in leckeren veganen Snacks-einzigartigen Sorten wie Salted Caramel Cacao<\/p>\n","protected":false},"author":4,"featured_media":98250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5806,26473],"tags":[6040,522],"class_list":["post-98249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-food-startups","category-interviews","tag-nachhaltigkeit","tag-vegan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>caju fair gehandelte Bio-Cashews aus Togo<\/title>\n<meta name=\"description\" content=\"caju fair gehandelte Bio-Cashews aus Togo in leckeren veganen Snacks-einzigartigen Sorten wie Salted Caramel Cacao\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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