{"id":98600,"date":"2023-07-14T07:34:46","date_gmt":"2023-07-14T05:34:46","guid":{"rendered":"https:\/\/startupvalley.news\/de\/?p=98600"},"modified":"2026-06-12T07:46:16","modified_gmt":"2026-06-12T05:46:16","slug":"dust-of-irek","status":"publish","type":"post","link":"https:\/\/startupvalley.news\/de\/dust-of-irek\/","title":{"rendered":"Geniesse jeden Schritt und trau dich du zu sein"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-dust-of-irek-ist-eine-premium-modemarke-gegrundet-in-pforzheim\">DUST OF IREK ist eine Premium Modemarke, gegr\u00fcndet in Pforzheim <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-stellen-sie-sich-und-das-startup-dust-of-irek-doch-kurz-unseren-lesern-vor\"><strong>Stellen Sie sich und das Startup DUST OF IREK doch kurz unseren Lesern vor!<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">DUST OF IREK ist eine Premium Modemarke, gegr\u00fcndet in Pforzheim von uns,\u00a0Alexandra und Elmira &#8211; zwei Schwestern. IREK ist gleichzeitig der Name unseres Vaters und bedeutet in einigen Sprachfamilien Freiheit und Wille.\u00a0Staub der Freiheit beschreibt auf den Punkt die Intentionen und Ideen, die wir mit unserer <a href=\"https:\/\/startupvalley.news\/de\/zoe-lu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Modemarke<\/a> verwirklichen wollen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei DUST OF IREK verwandeln wir Erinnerungen in gew\u00f6hnliche, au\u00dfergew\u00f6hnliche Modestatements. Die erste Kollektion besteht aus 10 Teilen f\u00fcr 10 Lebensumst\u00e4nde &#8211; f\u00fcr uns 10 Avatare, die unseren Kunden Bedeutung und Wohlbefinden bringen. Die Verwendung von hochwertigen Materialien und Produktion in Italien machen unsere Produkte langlebig und zeitlos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Warum haben Sie sich entschlossen, ein Unternehmen zu gr\u00fcnden?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir wussten schon immer, dass wir uns zu zweit verwirklichen und selbstst\u00e4ndig machen wollen.&nbsp;Ein schwerer Schicksalsschlag brachte schliesslich unsere Ideen ins Rollen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Was war bei der Gr\u00fcndung von DUST OF IREK die gr\u00f6\u00dfte Herausforderung?<\/strong>&nbsp;<br>Momentan stehen wir bislang vor unserer gr\u00f6\u00dften Herausforderung &#8211; der Finanzierung unserer ersten Kollektion.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kann-man-mit-einer-idee-starten-wenn-noch-nicht-alles-perfekt-ist\"><strong>Kann man mit einer Idee starten, wenn noch nicht alles perfekt ist?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Selbstverst\u00e4ndlich. Eine Idee wird erst perfekt, wenn sie umgesetzt ist.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Welche Vision steckt hinter DUST OF IREK?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir m\u00f6chten die Menschen, die bereit sind sich selbst zu entdecken auf ihrem Weg begleiten und&nbsp;zusammen wachsen f\u00fcr ein Leben in Freiheit.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wer-ist-die-zielgruppe\"><strong>Wer ist die Zielgruppe ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mit DUST OF IREK positionieren wir uns mit einer delikaten Auswahl&nbsp;<br>an Kleidungsst\u00fccken im Hochpreissegment. Der Kunde ist ein wahrer Kenner von Qualit\u00e4t, ist offen, kunstaffin, weltgewandt, bereit Risiken einzugehen und verf\u00fcgt \u00fcber das n\u00f6tige Kleingeld.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wo liegen die Vorteile? Was unterscheidet Sie von anderen Anbietern?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir verbinden high-end Mode kunstvoll mit einem h\u00f6heren Zweck und inspirieren dazu du selbst zu sein.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dust-of-irek-wo-geht-der-weg-hin-wo-sehen-sie-sich-in-funf-jahren\"><strong>DUST OF IREK, wo geht der Weg hin? Wo sehen Sie sich in f\u00fcnf Jahren?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In f\u00fcnf Jahren ist DUST OF IREK (DOI) weltweit auf dem Markt etabliert und daf\u00fcr bekannt eine exclusive und anmutige Modemarke zu sein.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zum Schluss: Welche 3 Tipps w\u00fcrden Sie angehenden Gr\u00fcnderinnen mit auf den Weg geben?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geniesse jeden Schritt. Trau dich du zu sein&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und hab Geduld, der Weg ist das Ziel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir bedanken uns bei <a href=\"https:\/\/www.linkedin.com\/in\/alexandra-mavlutova-37a28a110\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alexandra und Elmira<\/a>&nbsp;f\u00fcr das Interview<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aussagen des Autors und des Interviewpartners geben nicht unbedingt die Meinung der Redaktion und des Verlags wieder<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DUST OF IREK ist eine Premium Modemarke, gegr\u00fcndet in Pforzheim 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