{"id":99563,"date":"2023-10-09T07:34:04","date_gmt":"2023-10-09T05:34:04","guid":{"rendered":"https:\/\/startupvalley.news\/de\/?p=99563"},"modified":"2026-06-12T07:42:44","modified_gmt":"2026-06-12T05:42:44","slug":"horizn-studios","status":"publish","type":"post","link":"https:\/\/startupvalley.news\/de\/horizn-studios\/","title":{"rendered":"Durchhalteverm\u00f6gen und Entschlossenheit"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Horizn Studios Reisegep\u00e4ck-Marke f\u00fcr die n\u00e4chste Generation vom Check-In-Koffer bis hin zur Cross-Body Bag<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stellen Sie sich und das Startup HORIZN STUDIOS doch kurz unseren Lesern vor!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerne. Wir sind Horizn Studios, Europas f\u00fchrende Reisegep\u00e4ck-Marke f\u00fcr die n\u00e4chste Generation. Wir sind eine globale Community an kreativen, neugierigen K\u00f6pfen, die die Welt bewusst und zukunftsorientiert erkundet. Deswegen ist jedes unserer Produkte, vom Check-In-Koffer bis hin zur Cross-Body Bag, mit h\u00f6chster Detailtreue und nachhaltigen Materialien gefertigt. Ich bin Co-Founder und CEO, und insbesondere f\u00fcr Brand, Marketing und Sales verantwortlich.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Warum haben Sie sich entschieden, ein Unternehmen zu gr\u00fcnden?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich hatte schon immer Freude daran, Projekte zu initiieren und Dinge voranzutreiben. Mein erstes relevantes Unternehmen habe ich vor 20 Jahren mit zwei Freunden in Berlin gegr\u00fcndet; ein echtes Abenteuer, f\u00fcr das ich meinen Job als Berater aufgab. Wir bauten gemeinsam innerhalb von drei Jahren eine f\u00fchrende Marketing-Agentur mit \u00fcber 100 Besch\u00e4ftigten, globalen Blue Chip Kunden und Standorten in Berlin und Peking auf.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Idee f\u00fcr Horizn Studios kam mir sp\u00e4ter beim <a href=\"https:\/\/startupvalley.news\/de\/?s=reisen\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/startupvalley.news\/de\/?s=reisen\" rel=\"noreferrer noopener\">Reisen<\/a>, als ich nach einer innovativen Premium Gep\u00e4ckmarke suchte, die jungen, designaffinen Reisenden gerecht wird. Einen Innovationstreiber gab es nicht. Auch hatte zu dieser Zeit keine Marke ein starkes Online Direct-to-Consumer Gesch\u00e4ft. Nach ein paar Marktanalysen und Gespr\u00e4chen mit Investoren haben mein Mitgr\u00fcnder Jan Roosen und ich entschieden, diese L\u00fccke&nbsp; im Markt zu schlie\u00dfen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Welche Vision steckt hinter HORIZN STUDIOS?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir sind fest davon \u00fcberzeugt, dass Reisen dazu beitr\u00e4gt, Menschen verschiedener Kulturen und Hintergr\u00fcnde miteinander zu verbinden und den eigenen Horizont zu erweitern. Wir m\u00f6chten Menschen mit unseren nachhaltigen und innovativen Produkten dazu bef\u00e4higen und ermutigen, auch in der Zukunft neue Orte zu entdecken und echte Verbindungen zu schaffen. Unser Ziel ist es, dabei Qualit\u00e4t, Design und Nachhaltigkeit maximal miteinander zu verbinden und hier die Messlatte f\u00fcr alle Marktteilnehmer kontinuierlich etwas h\u00f6her zu legen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Von der Idee bis zum Start: Was waren die gr\u00f6\u00dften Herausforderungen und wie haben Sie sich finanziert?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir waren von Beginn an Venture Capital finanziert, was uns in den ersten 3 Jahren half den richtigen Product-Market-Fit zu finden, einiges auszuprobieren, sowie die Markenbekanntheit zu erh\u00f6hen. Zu Beginn der Pandemie ist dann eine entscheidende Folgerunde geplatzt, was uns gezwungen hat, eine neue Struktur aufzubauen. Gemeinsam mit bestehenden und einer Handvoll neuer Angels ist uns dies gelungen. Wir haben alle Mitarbeiter beteiligt, vom Teamassistenten bis zum C-Level, haben unseren Purpose st\u00e4rker ausgearbeitet und sind dann mit einem tollen, motivierten Team gest\u00e4rkt aus der Krise herausgekommen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wer ist die Zielgruppe von HORIZN STUDIOS?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passionierte Vielreisende, die global verbunden sind und einen hohen Anspruch an Innovation, Design und Nachhaltigkeit haben. Der Kern unserer Community besteht aus weltoffenen Millennials und Gen Z, die in urbanen Umfeldern leben und oft in kreativen Umfeldern wie Tech, Design, Musik, Medien, oder Mode arbeiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Was ist das Besondere an dem Reisegep\u00e4ck? Wo liegen die Vorteile? Was unterscheidet Sie von anderen Anbietern?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir sind f\u00fchrend in den Bereichen Design, Innovation und Nachhaltigkeit. Wir sind die weltweit erste Gep\u00e4ckmarke mit integrierter, herausnehmbarer Powerbank, die ersten mit Design-Konfigurator (Horizn ID), und treiben das Feld an im Bereich hochwertiger nachhaltiger Materialinnovationen. Unsere Koffer kommen mit einer lebenslangen Garantie, einem Interieur, das zu 100% aus recycelten High-Performance Materialien ist, wir waren die erste PETA-zertifizierte, vegane Reisegep\u00e4ck-Marke, unsere Produktion ist technologisch auf Nachhaltigkeit optimiert und mit 99% nahezu abfallfrei, und unsere Lieferungen sind immer CO2-neutral. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ganz aktuell launchen wir die Horizn RE Series\u2013 das erste high-end Gep\u00e4ck mit einer zu 97% recycelten Polycarbonat-Hartschale. Parallel l\u00e4uft die Entwicklung des Circle One, eine komplett neue Material-Innovation, zu 100% aus pflanzlichen Materialien. Aber auch unsere hochwertigen Backpacks und Weekender bestehen aus recycelten Premium Materialien und sind so gut entwickelt, dass sie uns ein Leben lang begleiten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HORIZN STUDIOS, wo geht der Weg hin? Wo sehen Sie sich in f\u00fcnf Jahren?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir werden weiterhin den Status Quo der Branche herausfordern und als Innovations- und Nachhaltigkeits-Treiber unserer Community dabei helfen, die Welt komfortabel und m\u00f6glichst nachhaltig zu bereisen, zu entdecken und hier und dort positiv zu ver\u00e4ndern. Wir er\u00f6ffnen neben Berlin weitere Gesch\u00e4fte in deutschen und europ\u00e4ischen Gro\u00dfst\u00e4dten, beginnend mit wahrscheinlich Hamburg noch in diesem Jahr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zum Schluss: Welche 3 Tipps w\u00fcrden Sie angehenden Gr\u00fcndern mit auf den Weg geben?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da bin ich grunds\u00e4tzlich zur\u00fcckhaltend. Ich denke jeder Gr\u00fcnder und jede Gr\u00fcnderin ist anders und bringt die eigene Pers\u00f6nlichkeit und St\u00e4rken mit. Wichtig ist sicher hohes Durchhalteverm\u00f6gen und Entschlossenheit. Aber das hat man bestimmt schon \u00f6fters geh\u00f6rt. Die (UnternehmerIn)-Reise zu genie\u00dfen vielleicht. Am besten mit einem Horizn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir bedanken uns bei&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/stefan-holwe-ba80a04\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/stefan-holwe-ba80a04\/\" rel=\"noreferrer noopener\">Stefan Holwe<\/a>&nbsp;f\u00fcr das Interview<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aussagen des Autors und des Interviewpartners geben nicht unbedingt die Meinung der Redaktion und des Verlags wieder.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Premium Start-up: Horizn Studios<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"186\" src=\"https:\/\/startupvalley.news\/de\/wp-content\/uploads\/sites\/2\/2023\/08\/HORIZN_STUDIOS_LOGOFurther_BLACK-1024x186.jpg\" alt=\"\" class=\"wp-image-99572\" srcset=\"https:\/\/startupvalley.news\/de\/wp-content\/uploads\/sites\/2\/2023\/08\/HORIZN_STUDIOS_LOGOFurther_BLACK-1024x186.jpg 1024w, https:\/\/startupvalley.news\/de\/wp-content\/uploads\/sites\/2\/2023\/08\/HORIZN_STUDIOS_LOGOFurther_BLACK-300x55.jpg 300w, https:\/\/startupvalley.news\/de\/wp-content\/uploads\/sites\/2\/2023\/08\/HORIZN_STUDIOS_LOGOFurther_BLACK-768x140.jpg 768w, https:\/\/startupvalley.news\/de\/wp-content\/uploads\/sites\/2\/2023\/08\/HORIZN_STUDIOS_LOGOFurther_BLACK-150x27.jpg 150w, https:\/\/startupvalley.news\/de\/wp-content\/uploads\/sites\/2\/2023\/08\/HORIZN_STUDIOS_LOGOFurther_BLACK-696x126.jpg 696w, https:\/\/startupvalley.news\/de\/wp-content\/uploads\/sites\/2\/2023\/08\/HORIZN_STUDIOS_LOGOFurther_BLACK-1068x194.jpg 1068w, https:\/\/startupvalley.news\/de\/wp-content\/uploads\/sites\/2\/2023\/08\/HORIZN_STUDIOS_LOGOFurther_BLACK.jpg 1222w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Kontakt:<\/h3>\n\n\n<p><strong>HS New Travel GmbH<\/strong><br \/>\nPotsdamer Stra\u00dfe 87<br \/>\nD-10785 Berlin<\/p>\n<p><a href=\"https:\/\/horizn-studios.com\/de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/horizn-studios.com\/de\/<\/a><br \/>\n<a href=\"mailto:communications@horizn-studios.com\" target=\"_blank\" rel=\"noopener\"> communications@horizn-studios.com<\/a><\/p>\n<p><strong>Ansprechpartner:<\/strong> Stefan Holwe<\/p>\n<p><strong>Social Media:<\/strong><br \/>\n<a href=\"https:\/\/www.linkedin.com\/company\/horizn-studios\/?originalSubdomain=de\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/HoriznStudios\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/horiznstudios\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Horizn Studios Reisegep\u00e4ck-Marke f\u00fcr die n\u00e4chste Generation vom Check-In-Koffer bis hin zur Cross-Body Bag<\/p>\n","protected":false},"author":4,"featured_media":99564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26473,15009],"tags":[],"class_list":["post-99563","post","type-post","status-publish","format-standard","has-post-thumbnail","category-interviews","category-premium-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Horizn Studios 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