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Here’s what SMBs need to know about how AI is helping them get to the content they want faster

AI-generated images: iStock's new research provides essential tips for businesses on using them effectively in marketing, emphasizing transparency, authenticity, and legal safety.

TikTok is the fastest-growing social media platform in the UK. Organic social media is the most used marketing channel among British people who run their own businesses and side hustles, and TikTok’s expansive reach and effective algorithms have allowed small businesses the opportunity to go viral overnight through a single post.