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There are no lone geniuses: we tend to overvalue the individual

F*ck Marry Kill (FMK)  is a dating game

Please introduce yourself and your startup F*ck Marry Kill (FMK) to our readers!
Hi! My name’s Christian, I’m product manager of FMK.
What’s FMK? It’s the dating game allowing user to choose who they would rather fornicate with, devote to for the eternity or put in their black list. If two users give each other the same vote, then they can start a conversation.

How did you get the idea to F*ck Marry Kill (FMK) ?
FMK was already a very popular game in American colleges before we started working the app version. They were playing it with celebrities, we just brought it to real life. I mean: playing with actors and actresses is fine, but when you have to choose between real people you might end up speaking with, then it’s waaay more interesting.

How difficult was the start and what challenges you had to overcome?
Our main challenge is fighting preconception: we have an endless list of users that were initially afraid of the concept. Normally what happens is that, once they overcame the initial tension, they start playing and love the experience.

Who is your target audience?
Now we are focusing a lot on Universities and the so called “Generation Z”. I think they’re way smarter and less naive than the previous generations, they know what has to be taken seriously and what not and they don’t have time to lose, because they were born in a world that’s way too fast to lose time on crap.

What is the USP of your startup?
The concept of swiping left/right in a dating app is already 5 years old, a geological era in the digital world. We are spicing up the market, offering an interaction that is far more entertaining.

Can you describe a typical workday of you?
Our workdays are crazy: One moment we are celebrating a milestone, the second after a developer is crying because he can’t fix a bug. We are a startup so things move very fast and it’s often very easy to lose track. But we always find time to listen our users and understand with them how we can make FMK a better place, day by day.

Where do you see yourself and your startup F*ck Marry Kill (FMK) in five years?
In Hawaii, celebrating the marriage of a couple that met on FMK. He started the conversation using one of our pickup lines and she fell in love, right away. In the meantime FMK had become one of the leading dating game and you would see groups of people playing in the street: because alone is fun, but with friends is even better!

What 3 tips would you give other Start-up founders on the way?
First: “In God we trust; all others bring data.” said William Edwards Deming. This to say that trusting your guts might be fine in the beginning, but then you reach a point where you can’t just take decisions based on the stereotypes you have in mind. You need to leverage real data.

Second: There are no lone geniuses: we tend to overvalue the individual,underestimating the impact of external inputs. True innovation comes from combination of ideas so involve your team, involve your users.

And third, the most important: Have fun! You’re spending lots of hours per week working on a product, if you’re not having fun, you’re wasting your time.

More information you will find here

Thank you Christian Vismara for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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Sabine Elsässer
Sabine Elsässer
Sabine Elsaesser is an experienced entrepreneur and media/startup expert. Since 2016, she has served as the Chief Editor and CEO of StartupValley Media & Publishing. In this role, she is responsible for managing the company and providing strategic direction for its media and publishing activities. Sabine Elsaesser takes great pleasure in assisting individuals and businesses in reaching their full potential. Her expertise in establishing sales organizations and her passion for innovation make her a valuable advocate for startups and entrepreneurs.
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