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Be honest and transparent with your customers and employees

GadgetWiz tech company based in London same day repair service

Please introduce yourself and your startup GadgetWiz to our readers!

I am Mo, 34, Co-Founder of GadgetWiz, a tech company, which specialises in tech repair based in London.

How did you get the idea of GadgetWiz?

GadgetWiz idea came to play over a dinner party in 2019 when me and my business partner Wahaj shared our own poor experiences in getting our broken devices fixed. We had no idea who to go to, who was trusted and the hassles of finding time, and parking in London.

Why did you decide to start with GadgetWiz?

We wanted to provide a high quality and convenient way of getting devices fixed with click of a button. After market research we found our personal experiences were not unique, that customers were either receiving a very poor quality service, waiting far too long or were being charged a fortune. We feel there was a gap in the market, and our model offers a perfect solution.

What is the vision behind GadgetWiz?

Our vision is to make GadgetWiz the UBER of Tech Repair. We have already seen a high demand for our services, which has only been exacerbated by the pandemic, as customers needing tech repair done on the same day without them living their home. 

How difficult was the start and which challenges you had to overcome?

In addition to all the usual challenges a startup has, at the beginning we spent a lot of time to optimise the UX for customers. Once that was achieved we put our focus on overcoming logistical barriers to enhance customer experience.

Who is your target audience?

Our customers are anyone who uses a smartphone device. Our main target audience are split into 3. Families group – these generally have iPads/Tablets who need the screen repairing as children have dropped or thrown it around. * Young Social group – customers who tend to have a great night out, but end up cracking their new smartphone screen.

Long Term users –  these tend to have a MacBook/Laptop for many years and now it is time for a software restore or hardware upgrade.

What is the USP of your startup?

Our USP – We offer a collection, repair and return service all done on the same day, giving users an unmatched outstanding GadgetWiz experience.

Can you describe your typical workday ?

Having kids, my day starts at around 6.30am. I spend the morning with my kids building a relationship and getting to know what they have planned for the day. I than head to our office and manage the affairs of the day, by making sure our customer enquiries are appropriately managed and all necessary logistics are in place.

Where do you see yourself and your startup GadgetWiz in five years?

I see myself leading the disruption in the tech repair market and becoming a key player.

As environmental regulations push towards reducing electronic carbon footprint, we expect demand for tech repair to significantly increase over the next five years. GadgetWiz is positioned very well to capture a big portion of this demand by continuing to revolutionise the tech repair market. 

What 3 tips would you give to founders?

The 3 tips I would give to founders would be:

1. Be resourceful by getting the right people to support your growth.

2. Set yourself clear objectives that you and the team can manage. These can be done monthly or quarterly and can be tracked.

3. Be honest and transparent with your customers and employees

Thank you Mo Daryoush for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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