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HomeFounderTalkGet out of your comfort zone and listen to your customers

Get out of your comfort zone and listen to your customers

GoodIP crowd based platform for the review of patents and generation of licensing leads

Please introduce yourself and your startup GoodIP to our readers!
I am Bastian July. I am the founder and CEO of GoodIP. We are the crowd based platform for the review of patents and generation of licensing leads. We are introducing the Wisdom of the Crowd approach to connect patent owners, techies and potential buyers or licensees. Our biggest strength lies in the crowd of experts, who are encouraged to review and input their opinion on the inventions and patents showcased on the GoodIP platform.

How did you get the idea to GoodIP?
We observed that more than 600,000 new patents are filed every year. But less than 3% of all patents are ever sold or licensed. We saw a market with almost no liquidity and literally no interaction. We were inspired to create this interaction and enlist a wide range of knowledge to locate the hidden treasures within the vast patent portfolios of companies, universities and research institutes. Time and time again the wisdom of the crowd has proven useful as it encompasses a diverse and independent range of opinions and experiences which could have gone unnoticed without it.

How difficult was the start and what challenges you had to overcome?
We are building up an interactive platform. Our greatest challenge is how to create interaction around patents, where no interaction has existed so far.

Who is your target audience?
We are a platform that wants to connect patent owners, patent reviewers (students, researchers, patent professionals, etc.) as well as patent buyers or licensees. Utilizing GoodIP is extremely simple: The owner first lists a patent, and then the crowd is allowed to review it. It is through the recommendations that we can experience the many different perspectives of a patent, and in the process connect the owner with potential buyers or licensees. Then once a patent is sold or licensed, a part of the profits goes to charitable projects.

What is the USP of your startup?
We create interaction. We are innovative, test our ideas and abandon them if they fail. Companies, universities and research institutes spend millions to build up large patent portfolios but often struggle to realise the true value from their patents. We believe that we can help them when we build a community that knows, cares and talks about their inventions and patents.

Can you describe a typical workday of you?
We reach out to our various customers: patent owners and reviewers. We listen to them and observe them. Afterwards, we create new ways of interaction like Hackathons for patents or “personality tests” for patents.

Where do you see yourself and your startup GoodIP in five years?
We want to make great innovations visible. We believe that environmental technologies, carbon capture and smart grid technologies are key to address the global challenges of the 21st century. We want to give experts from all over the world a voice and find with them the technologies that can change the world.

What 3 tips would you give other Start-up founders on the way?
No. 1: Set priorities.
No. 2: Get out of your comfort zone and listen to your customers.
No. 3: Write down your experiences and thoughts.

More information you will find here

Thank you Bastian July for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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Sabine Elsässer
Sabine Elsässer
Sabine Elsaesser is an experienced entrepreneur and media/startup expert. Since 2016, she has served as the Chief Editor and CEO of StartupValley Media & Publishing. In this role, she is responsible for managing the company and providing strategic direction for its media and publishing activities. Sabine Elsaesser takes great pleasure in assisting individuals and businesses in reaching their full potential. Her expertise in establishing sales organizations and her passion for innovation make her a valuable advocate for startups and entrepreneurs.
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