Google local results may appear on Google Search and Maps when a user searches for stores or business locations located nearby. For example, if you search for “Italian pizzeria” on a mobile device, you’ll likely see local search results. Google will suggest several addresses nearby that match your exact search. To understand how to improve local search rankings for your business, verify or update your business information.
How does Google obtain and use business data?
In order to provide users with complete and up-to-date information about places, business data (including their addresses) is shown in Google Search and Maps, as well as on third-party websites and applications using APIs, such as those available on Google Maps platform. Google may also use this data to generate statistics, generate leads, and dominate other competitors.
Now we want to say a few words about the concept of local SEO. For example, the site Archivatory describes the basic concepts of the most popular local SEO services.
Local SEO is an integrated approach to adopting a resource to attract visitors from a specific location. For example, these are ranking tools and services, integrated solutions and analytical programs that can improve local SEO. In this article, we go into detail about common tactics and the best tools for improving local SEO.
How to update your company details
If your business doesn’t appear in local search results, check Google for your business. Keep them up to date, as described later in this article. There is one tip to change the data of several addresses at once (10 or more) and boost local search rankings. You just need to create a table for bulk data loading.
Enter full company details
Local search results show companies that most closely match the user’s query. To make your company’s data or page appear in search results more often, fill out your company profile in as much detail as possible. For example, you can provide the following information:
- Physical address
- Phone number
Be sure to update your business hours information (including updated hours for holidays and promotions). This will allow your customers to plan their visits to your stores or offices more accurately. It is not difficult for you to do this, and customers will be pleased and comfortable.
Verify each store and business location so that it appears more frequently in local search results on Google products such as Maps and Search. This is quite an essential point because the implementation of this item can increase the flow of customers several times.
To promote your products and services and tell about your company, add photos to your company profile. High-quality and informative photos will help users make sure that you offer exactly what they need. In addition, product visualization will help increase the demand for it in society significantly.
How does Google rank a business in local search results?
Local search results mainly depend on relevance, distance, and company visibility. The advantage of combining these factors is a significant improvement in local SEO performance, regardless of the power of the software. In addition, in this case, the Google search results are the most relevant. For example, a search algorithm may determine that a more distant company better matches a user’s needs than a nearby one. If you still have some questions, just go to the google guide section to understand everything.
Search relevancy is the correspondence of the search results to the user’s query. That is the satisfaction of his expectations. The relevance index depends on how fully and correctly the answer to the person’s question is disclosed. In search engines, more relevant results appear higher. The level of relevance increases if Google decides that the page is the best match for the query. Therefore, there is a direct relationship between the page’s content, the quality of its optimization, and the positions of resources in the search results.
By generating search results, the distance from your company to the place specified in the search query is taken into account. In addition, the distance to the user’s location, which Google calculates based on available data, also affects the effectiveness of search results. It would seem that this is the most simple algorithm, but some netizens still forget about it.
Google algorithms take into account the company’s notoriety. For example, famous museums, large hotels, and popular brand stores tend to rank high in local search results.
Prominence is also affected by company information on the Internet (such as links, articles, and directory entries). In addition, reviews on Google are taken into account: the more reviews a company has, the higher it will appear in local search results. The ranking is affected by the position in the organic search results.
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Autor: Frank Hamilton
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Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.