Wednesday, February 1, 2023
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Never ever make empty promises or promises you cannot keep!

Maform Design revolutionary agency based in Budapest

Please introduce yourself and your startup Maform Design to our readers!
My name is Péter Molnar and I am CEO of Maform Design, an industrial design agency. I work alongside Maform’s other CEO Géza Csire. Maform Design is a revolutionary agency based in Budapest which turns seemingly impossible product ideas into real life working products. We have a unique design process which has been crafted and perfected by a team of experts from different areas over the past 8 years.

We specialize in bringing technology and innovation closer to people. This sometimes results in out of this world creations like the Flike tricopter(a human carrying drone), or the globally renowned Samsung Galaxy Gear smartwatch among others. And sometimes even simpler projects such as our award winning paq chair, a bed that can be turned into a chair!

How did you get the idea for Maform Design?
After a few years in college being unsure as to what I wanted to do, I eventually decided that I wanted to be a product designer. I had originally wanted to develop computer games. Studied at the Technical University and pogressed to Moholy-Nagy. I later dropped the computer game thing simply because I lost interest in virtual worlds. Meanwhile Géza completed an MSc Diploma in Product Design from Technical University and struggled to find the right work environment. He was frustrated at the flawed product only approach of some design companies. It was only when I got talking to Géza at a constructivist arts camp in Hungarian village Szerencs that the idea for Maform first came about.

Although I had known Géza from college I hadn’t really spoken to him much. I was surprised he had the same goals as me- he wanted to work in industrial design full time also.

We both wanted to create products that would change the world and consumer behaviour hence, after camp we set up Maform Design in 2010.

How difficult was the start and what challenges you had to overcome?
We faced many challenges when starting out and it has made us both stronger people! Géza and I were determined to make it work. We rented my brothers apartment and started off producing graphic design and doing engineering work as a way of raising funds while designing products in our spare time. Like many entrepreneurs, we were broke and any money we had was spent on the running of the business. It was difficult, we had no funding and little to no social life. Eating out was replaced with devouring tins of beans. Nights out in the pub were replaced with attending free exhibitions.

The hardware tech scene wasn’t exactly booming however that eventually changed two years later when we were contracted to work with a number of startups on product designs. We kept getting offered more work on the back of previous pieces. It was only when we received a call from Hungarian engineering entrepreneur Csaba Mészáros about a fully electric bus that he was developing that things really kicked off.

Following a successful collaboration we invited Csaba to become a professional investor and the rest as they say is history!

Who is your target audience?
Our target audience is comprised of people who are innovative, futuristic and always looking for the next big thing in their own industry/field. They are curious problem solvers in both startups and established businesses who revel in developing ideas for world changing products. Our target audience take pride in generating unique concepts. Client input from Maform is a seamless experience and is maintained through manufacturer contact and general supervision. Maform work alongside the most ambitious consumers, primarily industrial manufacturers who are determined to turn dreams into reality and create change globally.

What is the USP of your startup?
What makes us unique is our highly innovative team and our affordable approach to design. I can proudly say Maform now has team of fifteen innovative product designers all of whom bring different areas of expertise to the product design process. In addition to this, clients can have direct input into the design of a piece alongside the team while solving product design dilemmas everywhere by keeping the process efficient and low cost.

We also have a strong knowledge of how a product is actually marketed and sold to make money. We gained this knowledge ourselves while trying to boost sales for the Paq bed which is our own project. Through having gained experience in marketing, we have saved valuable time and money.

Can you describe a typical workday for you?
A typical Monday starts off with Géza and I discussing strategic questions and translating our monthly goals into weekly ones. Next, we have our Monday meeting with the team, where everybody shares their achievements from the previous week and discusses their goals for the current week. During lunchtime we usually hang out together with the team. After that it’s hard work, I keep going until I am finished everything. And I’m never done so this means leaving the office when daycare ends for my two-year-old son and then working extra hours around midnight when the family is asleep.

Where do you see yourself and your startup Maform Design in five years?
We wish to become the world’s best product designers and hope to double if not triple the Maform team and the amount of projects we are currently working on. And we plan to open at least one more office somewhere in Europe.

We are monitoring the markets right now.

What 3 tips would you give other Start-up founders on the way?
A product is a product when it’s on the market. Try to get it to market as soon as possible.
Products are never ’finished’. It is a process. Don’t overdesign it, and keep in mind that it will never be finished. Then start over and make it better.
Never ever make empty promises or promises you cannot keep.

More information you will find here

Thank you Péter Molnar for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.


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