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Success rarely comes quickly, and if you want “to be rich fast”

Morning Train full-service digital agency help with website development, programming of web-applications

Please introduce yourself and your startup Morning Train to our readers!

My name is Peter Thomsen, and I’m the co-founder of the digital agency Morning Train. I’m 27 years old, and my co-founders and I established Morning Train a cold day in December 2010.

Morning Train is today a full-service digital agency, where we help our customers with website development, programming of web-applications and nonetheless we help our customers with online marketing activities such as Search Engine Optimization, Google Ads and Facebook advertising.

How did you get the idea to Morning Train?

Well, Morning Train did not start out as a digital agency. We were actually a radio software startup at first. We had developed one web-application for radio stations’ websites so that their listeners could find the music from their radio playlist on their website. This should have enabled the radio stations to get more traffic on their websites, which would increase their revenue from online advertisement. However, just 6 months in we had to abandon the projects. Our funds had run out, and the radio stations – well they did not think our idea was as good as we did.

However, in this process we learned that we were a strong team and that we could code software. Therefore, we pivoted into a digital agency, which we did successfully looking back.

How difficult was the start and what challenges you had to overcome?

The start was extremely difficult. We were very young, inexperienced and low on financial capital. Our main challenges in starting our agency was to convince our potential customers at this early stage that we could handle the task of developing etc. a new website for them. Another significant challenge was that we had to do everything for the first time. We were all 20 years at that point with no relevant experience to draw on. Therefore, we made almost every mistake in the book and the process of developing our business therefore took unnecessarily long when looking back.

Who is your target audience?

Today our target audience is ambitious SME’s that want to scale their business online. When we look for ideal customers it’s important that they are not too small so that they only look for the cheapest and smallest digital solution. We want to create an impact for our customers and that requires a certain degree of willingness to invest. On the other hand we do not seek out too big organizations, as they are other characterized with many and often not necessary decision layers. In etc. online marketing it’s important to be agile and adjust different plans quickly and this does often not align with to complex and long decision making processes.

What is the USP of your startup?

Our main USP is that we are a data driven digital agency. That means that when we create etc. a website we know exactly what needs to be done in order to make it an inbound sales-force – and we have data to support it.

Can you describe a typical workday of you?

My work-day has changed quite a bit over the last years. In the beginning I spend almost all my time networking, sales prospecting and doing our own marketing. Today I’m COO and therefore my main tasks is to take care of our employees, take care of our financials and coordinate with business partners. However, I still get to do sales meetings which I still really enjoy.

Where do you see yourself and your startup Morning Train in five years?

Our goal is that we want to be recognized as a top-tier digital agency in our city. We are well underway but we still got pretty far to go. In 5 years’ time I definitely still see myself in Morning Train also.

What 3 tips would you give other Start-up founders on the way?

First of all – I do not recommend starting a business on your own. The road is tough, and I think that we accomplished a lot because we are a strong founding team with different strengths. I like the quote “If you want to go fast, go alone. If you want to go far, go together”.

Secondly, adjust your expectations. Success rarely comes quickly, and if you want “to be rich fast” – then you’re statistically way better of finding a regular job, work hard and get promoted there.

Thirdly, when you start to target your first customers then you should also aim for the long stretch. We did not make any real money on our first customers but they helped with a more important purpose which was to create a brand and a portfolio. This helped us to build a brand known for good things and getting the job done, and this was extremely important for our ability to attract bigger businesses later on

You can find more information about the digital marketing agency Morning Train here.

Make sure to also check out the blog site of Morning Train.

Thank you Peter Thomsen for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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