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Celebrate your wins, no matter how small

The Words Edge Digital Content Agency helps clients to achieve their marketing goals

Please introduce yourself and your startup The Words Edge to our readers!

I am Natasha Lorraine Menezes, founder of The Words Edge (TWE), a Digital Content Agency. Our practical frameworks and diverse formats help clients across the globe leverage quality services that achieve their marketing goals. 

I have 10+ years of combined Marketing experience with companies such as WGSN, Myntra (a Walmart acquired company) and Reliance Industries Ltd. TWE was named one of the 10 most promising marketing start-ups in 2019 and my efforts as Founder have been recognised by the Indian Digital Media in the form of 2 awards – namely Digital Women 2019 and 10 Most Promising Entrepreneurs of 2019-2020.

How did you get the idea of The Words Edge?

To be honest, the writing was on the wall. 70% of online consumers seek products from brands after consuming their content (as opposed to hearing about them through the TV/Radio which they are likely to skip). On the other hand there isn’t a well-thought out framework with which marketers are approaching content. My inspiration behind The Words Edge was to bridge this gap, and help brands create interesting and informative content that connects and drives profitable business advantage.

Why did you decide to start with The Words Edge?

I’ve always been passionate about starting-up. But I also wanted to gain exposure and knowledge first. I was lucky to have worked with some high profile organisations and be mentored by some of the best in the industry. I decided the time was right to start The Words Edge after completing 8 years in corporate life and getting a closer view of how things work in my niche.

What is the vision behind The Words Edge?

The Words Edge is mirrored around 4 pillars – consumer research, strategy and storytelling, and we leverage digital as a tool for scale and optimisation. Our vision is to generate content that fuels brand credibility and recall, engages, convinces and converts. 

How difficult was the start and which challenges you had to overcome?

Time management, sales, and product-market-fit were some of the biggest challenges I’ve had to encounter in my entrepreneurial journey. 

Although I’m an organised person overall, sometimes the time is not enough. I’ve learnt that prioritising is key. I set small daily goals and work towards meeting them. 

Also, I understand that sales is the end result of a product that consumers really want. To that end, I keep my eyes and ears on the market, pay attention to feedback from customers and colleagues, and make adjustments wherever required. 

Who is your target audience?

Simply put, any brand who realises the true potential of content is our target. These brands would have already done their research, have clarity on their content investments, and are looking for a reliable partner to execute their content vision. That’s where The Words Edge comes in. 

We offer specialised content to over 100 clients, including unicorn startups, government bodies and enterprises helping them attract new clients and retain their loyal customer base. So far we have had productive collaborations with companies like Amazon, Swiggy, Bhopal Smart City, Automation Anywhere and Indeed etc.

What is the USP of your startup?

Our USP is definitely high quality unique content that’s also strategic in nature. We like to push the bar with marketing strategies built around content, for instance social media, design, emailers, videos, animations, GIFS, blogs, infographics as well as websites. 

We make sure our content is not limited to gaining visibility but also keeps up the customer intrigue in a way that they seek out more and more information in the future. 

As long as we devise strategies that can drive organic traffic through multiple channels and generate profitable customer reactions for the brand, we win.

Can you describe your typical workday ?

After completing 3 years in entrepreneurship, I can safely say I lead as balanced a life as I can. Self development is as important as keeping tabs of all the core components of your business. So I spend a few hours before and after office towards this end, meditating, reading, listening to podcasts and watching documentaries. I listen to one podcast a day and watch 1 documentary a day, and I’ve been doing this since the past 10 years!

When at work, I usually try to set a method to the madness, that is everyday startup life. I prioritise tasks for the day, set timelines, and keep a strict focus on my goals. 

I also try to break the monotony and take little time out to rekindle with my team, on life outside of work. This helps keep spirits alive, especially on days that are seemingly tough. 

Where do you see yourself and your startup The Words Edge in five years?

I want The Words Edge to be the go-to place for trust-worthy content of all forms, and to that end I want to bring in the right kind of talent, partners, infrastructure and technology to support this goal, me included!

What 3 tips would you give to founders?

I’ve learnt so much from my entrepreneurial journey, and the learning never stops. For me entrepreneurship is a journey. The 3 things I’d like to tell my fellow entrepreneurs are:

Celebrate your wins, no matter how small.  

Treat failure as a stepping stone and a path to get better at what you do. Learn fast. Fail fast. Move forward. 

Don’t overcomplicate. Keep it simple. 

More information you will find here

Thank you Natasha Lorraine Menezes for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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