{"id":10683,"date":"2024-06-26T07:19:35","date_gmt":"2024-06-26T06:19:35","guid":{"rendered":"https:\/\/startupvalley.news\/uk\/?p=10683"},"modified":"2024-06-28T07:05:25","modified_gmt":"2024-06-28T06:05:25","slug":"ai-generated-images","status":"publish","type":"post","link":"https:\/\/startupvalley.news\/uk\/ai-generated-images\/","title":{"rendered":"AI is Transforming Small Business Marketing: How to Use it Right Now"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-istock-s-new-research-offers-guidance-on-the-effective-use-of-ai-generated-images\">&nbsp;iStock&#8217;s New Research Offers Guidance on the Effective Use of AI-Generated Images<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transparency Matters: Nearly 87% of British consumers want to know if an image was created with AI.&nbsp;<\/li>\n\n\n\n<li>Social Media Trust Crisis: 73% of those surveyed distrust social media, highlighting the challenge for small businesses to connect.<\/li>\n\n\n\n<li>Authenticity is Key: 97% agree that that \u201cauthentic\u201d images or videos are crucial for building trust. &nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.istockphoto.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">iStock<\/a>, a leading e-commerce platform offering images, videos, and illustrations to small and medium-sized businesses (SMBs) and enterprises (SMEs), today unveiled new data-backed tips to help businesses of all sizes navigate the use of generative-AI in marketing to customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">iStock\u2019s <a href=\"https:\/\/visualgps.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">VisualGPS<\/a> insights platform has released a new study which captured the sentiment of over 30,000adults in 25 countries to understand the impact for small businesses of using generative AI visuals in their marketing. A key finding is that people expect transparency, with <strong>nearly 87% of British respondents saying they want to know whether an image has been created using <a href=\"https:\/\/visualgps.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AI<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research also revealed a significant trust gap in social media, with <strong>73% of Brits  expressing distrust in social media content<\/strong>. For small businesses, this distrust presents a challenge: how to connect authentically with their audience in an environment rife with skepticism.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/startupvalley.news\/uk\/wp-content\/uploads\/sites\/3\/2024\/06\/StartupValley_iStock_VisualGPS_EN.jpg\" alt=\"\" class=\"wp-image-10688\" srcset=\"https:\/\/startupvalley.news\/uk\/wp-content\/uploads\/sites\/3\/2024\/06\/StartupValley_iStock_VisualGPS_EN.jpg 1000w, https:\/\/startupvalley.news\/uk\/wp-content\/uploads\/sites\/3\/2024\/06\/StartupValley_iStock_VisualGPS_EN-300x169.jpg 300w, https:\/\/startupvalley.news\/uk\/wp-content\/uploads\/sites\/3\/2024\/06\/StartupValley_iStock_VisualGPS_EN-768x433.jpg 768w, https:\/\/startupvalley.news\/uk\/wp-content\/uploads\/sites\/3\/2024\/06\/StartupValley_iStock_VisualGPS_EN-745x420.jpg 745w, https:\/\/startupvalley.news\/uk\/wp-content\/uploads\/sites\/3\/2024\/06\/StartupValley_iStock_VisualGPS_EN-150x85.jpg 150w, https:\/\/startupvalley.news\/uk\/wp-content\/uploads\/sites\/3\/2024\/06\/StartupValley_iStock_VisualGPS_EN-696x393.jpg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Note: Global Stats<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cBusinesses across all industries are grappling with the integration of generative AI into their creative workflow and it&#8217;s crucial for businesses to understand both the risks and rewards here\u201d, <\/em><strong>said Dr. Rebecca Swift, Getty&nbsp;Images\u2019 Global Head of Creative Content at iStock.<\/strong><em> \u201cOur VisualGPS insights provide small businesses with a clear understanding of consumer expectations around AI generated visual content, empowering them to confidently incorporate these tools into their marketing strategies and drive meaningful customer engagement.\u201d<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-istock-s-visual-content-experts-have-identified-several-crucial-questions-that-business-owners-should-consider-when-incorporating-ai-generated-images-into-their-marketing-nbsp\">iStock\u2019s visual content experts have identified several crucial questions that business owners should consider when incorporating AI-generated images into their marketing:&nbsp;<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-are-ai-generated-images-the-right-assets-for-this-project\"><strong>Are AI-generated images the right assets for this project?<\/strong> <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Consider the type of imagery (AI-generated, user generated content, stock), including the format (image or video) that best aligns with your audience, message, and goals. VisualGPS revealed,<strong> 97% of consumers agree that &#8216;authentic&#8217; images and videos are pivotal in establishing trust<\/strong>, indicating that where building trust is the key aim, user generated content or stock content may perform better to engage your audience.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-will-ai-generated-images-help-my-business-stand-out\"><strong>Will AI-generated images help my business stand out?<\/strong> <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Human creativity, when applied to prompting AI images and visual concepts, can result in endless possibilities, getting you to the image you want faster. However, high-quality images or videos crafted by expert creators may answer your content needs and save you time and money.&nbsp; AI technology can also&nbsp; <a href=\"https:\/\/www.istockphoto.com\/ai\/modification\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">modify existing stock imagery<\/a> by adding, replacing or removing any elements to further customize the image for your project.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-when-should-i-label-ai-generated-imagery\"><strong>When should I label AI-generated imagery?<\/strong> <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Transparency is key, especially if authenticity is a key part of your online strategy. Use images and videos showing real people in real places to connect with your audience. Clearly label AI-generated content to avoid your audience feeling misled.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-are-ai-generated-images-legally-safe-for-marketing-materials\"><strong>Are AI-generated images legally safe for marketing materials?<\/strong> <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure that the AI image generation tools you do use do not produce images with legally protected elements that could pose a risk to your business. Opt for commercially safe AI image generators that offer legal indemnification, such as <a href=\"https:\/\/www.istockphoto.com\/ai\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI by iStock<\/a>, to ensure your marketing materials are safe and cleared for commercial use.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find relevant images and videos, or a commercially-safe and legally indemnified AI image generator visit:&nbsp;<a href=\"https:\/\/www.istockphoto.com\/collaboration\/boards\/njW3TkLGukewv_vADP0GeQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.istockphoto.com\/<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Picture  Credit: iStock\/Vizerskaya<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-generated images: iStock&#8217;s new research provides essential tips for businesses on using them effectively in marketing, emphasizing transparency, authenticity, and legal safety.<\/p>\n","protected":false},"author":138,"featured_media":10690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1450],"tags":[2614,2615,2611,1860,2612,2613],"class_list":["post-10683","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-branding","tag-istock","tag-legal-safety","tag-small-businesses","tag-transparency","tag-visualgps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI-Generated Images: iStock&#039;s New Research Guide<\/title>\n<meta name=\"description\" content=\"AI-generated images: iStock&#039;s research offers key tips for businesses on effective use in marketing, 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