{"id":11190,"date":"2024-09-25T08:39:00","date_gmt":"2024-09-25T07:39:00","guid":{"rendered":"https:\/\/startupvalley.news\/uk\/?p=11190"},"modified":"2025-03-14T08:43:10","modified_gmt":"2025-03-14T08:43:10","slug":"hightag","status":"publish","type":"post","link":"https:\/\/startupvalley.news\/uk\/hightag\/","title":{"rendered":"How does action sports technology change the way athletes capture their best moments?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-hightag-a-company-specializing-in-automated-media-capture-technology-for-action-sports-athletes-will-be-presented-by-ceo-alex-de-la-fuente-at-the-global-media-pitch-day-during-mthcon24\">Hightag, a company specializing in automated media capture technology for action sports athletes, will be presented by CEO Alex de la Fuente at the Global Media Pitch Day during <a href=\"https:\/\/mth-conference.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">#MTHCON24<\/a><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-did-you-come-up-with-the-idea-for-hightag-and-what-inspired-you-to-focus-on-sports-technology-for-athletes-like-mountain-bikers-and-skiers\">How did you come up with the idea for Hightag, and what inspired you to focus on sports technology for athletes like mountain bikers and skiers?<\/h4>\n\n\n\n<p>Actually, my brother Jonathan, Hightag\u2019s Chief Technology Officer and an ardent photographer, originally came up with the idea. We both grew up skateboarding, snowboarding, mountain biking\u2026 etc. Media capture and sharing is an enormously important part of these action sports, and we\u2019d often take turns photographing or filming each other. After a snowboarding trip in early 2020, just before the COVID-19 outbreak, Jonathan began developing an automated camera system for our own use. Once travel restrictions had lifted, I visited Jonathan again for a mountain biking trip, and I got to try out the prototype device he had built. I was blown away\u2014I remember thinking that I had just glimpsed the future of action media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-can-you-explain-how-hightag-s-technology-works-and-how-it-allows-athletes-to-capture-footage-of-themselves-while-in-action\">Can you explain how Hightag\u2019s technology works and how it allows athletes to capture footage of themselves while in action?<\/h4>\n\n\n\n<p>We partner with mountain bike parks, ski areas, skateparks, and other action sport destinations to install Hightag\u2019s cameras at key points. These cameras are triggered using radio frequency identification (RFID) technology. Each of our users wears a unique RFID tag while they ride, which is linked to their Hightag account. As the user rides past a Hightag camera, their tag triggers the camera to capture a photo\/video and also signals the appropriate user account to receive the captured media.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-sets-hightag-apart-from-other-sports-technology-products-on-the-market-that-offer-similar-features-for-athletes\">What sets Hightag apart from other sports technology products on the market that offer similar features for athletes?<\/h4>\n\n\n\n<p>Frankly, there are very few products out there that deliver such a solution for this market. That\u2019s not to say that there aren\u2019t other wirelessly triggered camera solutions\u2014there certainly are. However, very few of these are equipped to survive in the harsh and\/or remote locations where many action sports (particularly downhill mountain sports) take place, and even fewer are designed as a comprehensive solution for athletes. Rather, many such products are offered as a sort of \u201cautomated souvenir photo business in a box\u201d for family attraction centers and theme parks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-challenges-did-you-face-in-developing-hightag-s-technology-and-how-did-you-overcome-them\">What challenges did you face in developing Hightag\u2019s technology, and how did you overcome them?<\/h4>\n\n\n\n<p>We\u2019ve faced so many challenges throughout the development of Hightag\u2019s technology that I couldn\u2019t easily or concisely describe them. If you think about it, our system comprises wireless communication technologies, camera hardware and post-processing software, electrical engineering and power management systems\u2026 the list goes on. I wouldn\u2019t even say that we\u2019ve finished overcoming them. In fact, in our pursuit to deliver an increasingly \u201cmagical\u201d experience for the athletes we serve, I don\u2019t expect we\u2019ll ever run out of technological challenges.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-does-hightag-enhance-the-experience-of-athletes-and-what-feedback-have-you-received-from-users-so-far\">How does Hightag enhance the experience of athletes, and what feedback have you received from users so far?<\/h4>\n\n\n\n<p>For the first time, athletes are given the power to autonomously capture footage of themselves in-action. We\u2019ve seen how powerful this can be for athletes, both in helping them chronicle their achievements and review their performance so they can improve. Many of our users have simply never been able to capture or see action footage of themselves, and are awed by how easy Hightag makes it. In fact, the feedback we hear most frequently from our users is that they want to see more cameras installed at more of their favorite places\u2026 we\u2019re working on it!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-as-you-continue-to-innovate-what-new-features-or-updates-can-we-expect-to-see-from-hightag-in-the-future\">As you continue to innovate, what new features or updates can we expect to see from Hightag in the future?<\/h4>\n\n\n\n<p>I won\u2019t give away specifics, but I\u2019ll say this: we want our users to feel as if Hightag is a magical, dedicated cameraman that is delivering the best possible action shots while capturing their entire experience wherever they ride. As we\u2019ve only just begun, there are many updates and enhancements ahead of us, and I\u2019m so excited for our users to see these become reality over the coming months.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-in-a-competitive-sports-technology-market-how-do-you-plan-to-expand-hightag-s-user-base-and-reach-new-customers\">In a competitive sports technology market, how do you plan to expand Hightag\u2019s user base and reach new customers?<\/h4>\n\n\n\n<p>Globally, there are hundreds of millions of action sport participants (mountain bikers, snowboarders, skiers, skateboarders, BMX riders, etc.). We tend to segment these by three dimensions: sport, region, and athlete profile. Today, we\u2019re acutely focused on one intersection of those dimensions. We\u2019ll begin by expanding regionally, before expanding within currently addressed sports and to new sports entirely. We also believe there is applicability beyond action sports for Hightag\u2019s solution. Ultimately, we\u2019re giving people a way to autonomously capture media of themselves doing what they love\u2014there are many markets that could use such a solution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-do-you-envision-hightag-being-used-in-professional-sports-or-even-extreme-sports-competitions\">How do you envision Hightag being used in professional sports or even extreme sports competitions?<\/h4>\n\n\n\n<p>It\u2019s an interesting question, since professional competitions are typically recorded or broadcasted by professional crews. I don\u2019t expect Hightag will ever replace that. However, as we do for amateurs, Hightag can help professionals document their activities that aren\u2019t televised: training sessions, minor events, etc. Especially in this day and age, maintaining social media activity is an increasingly important part of being a professional action sports athlete\u2014arguably more so than winning competitions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-important-is-athlete-safety-in-the-development-of-hightag-and-how-does-the-product-ensure-that-athletes-can-capture-footage-without-compromising-their-performance\">How important is athlete safety in the development of Hightag, and how does the product ensure that athletes can capture footage without compromising their performance?<\/h4>\n\n\n\n<p>For exactly this reason, we made a decision early on to make our cameras as minimally invasive and noticeable as possible. In some cases, users may even know exactly where the cameras are\u2014only that the trail or slope they are riding on features Hightag cameras. It\u2019s actually part of what our users love about the service: after signing up, they can enjoy their ride as they normally would while counting on Hightag to capture their highlights.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-as-the-ceo-of-a-sports-technology-startup-how-has-the-local-ecosystem-supported-the-growth-of-hightag\">As the CEO of a sports technology startup, how has the local ecosystem supported the growth of Hightag?<\/h4>\n\n\n\n<p>Hightag is based in Bentonville, Arkansas. The community and ecosystem in Bentonville\u2014as well as the state of Arkansas\u2014have been enormously supportive. Even at the very earliest stages, we received help distributing our tags, travel and lodging assistance, promotion via local publications, and so much more. We\u2019ve raised funding from local angel investors and participated in local accelerator programs, and have received guidance navigating the startup support programs offered by the state of Arkansas. There are very few places that would have been a better place to launch and begin growing Hightag.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-role-do-partnerships-or-collaborations-play-in-the-growth-of-hightag-and-are-there-any-that-you-are-particularly-excited-about\">What role do partnerships or collaborations play in the growth of Hightag, and are there any that you are particularly excited about?<\/h4>\n\n\n\n<p>Partnerships and collaborations play an increasingly important role in Hightag\u2019s growth. Beyond collaborating with property managers to install our cameras throughout their facilities, we also work with local community leaders (group ride organizers, coaches, gear and equipment retailers, etc.) to spread the word and distribute tags. We\u2019re also in discussions with a few international brands regarding ways that we can work together to bring Hightag to more destinations while providing an even better experience for our users. Those are certainly opportunities I\u2019m very excited about.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-advice-would-you-give-to-other-entrepreneurs-looking-to-break-into-the-sports-technology-space\">What advice would you give to other entrepreneurs looking to break into the sports technology space?<\/h4>\n\n\n\n<p>The advice I would give to entrepreneurs in this industry is the same advice I would give to entrepreneurs in any other industry: develop a deep understanding of your customers and how they operate, and prioritize user experience. I should add that \u201cuser experience\u201d is more than just how the product looks and feels\u2014it encapsulates everything from how the business model is designed to how, where, and when a user discovers your solution. I think you can only get those things right if you really understand your customers.<\/p>\n\n\n\n<p>Picture@ Alex de la Fuente<\/p>\n\n\n\n<p>Thank you\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/alexdelafuente\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alex de la Fuente<\/a> for the\u00a0<a href=\"https:\/\/startupvalley.news\/uk\/?s=startup\" target=\"_blank\" rel=\"noreferrer noopener\">Interview<\/a><\/p>\n\n\n\n<p>Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hightag, a company specializing in automated media capture technology for action sports athletes, will be presented by CEO Alex de la Fuente at the Global Media Pitch Day during #MTHCON24<\/p>\n","protected":false},"author":138,"featured_media":11191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[2868,2866,2865,2867],"class_list":{"0":"post-11190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-foundertalk","8":"tag-mthcon24","9":"tag-automated-media","10":"tag-hightag","11":"tag-sports-athletics"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hightag, a company specializing in automated<\/title>\n<meta name=\"description\" content=\"Hightag, a company specializing in automated media capture technology for action sports athletes, will be presented by CEO Alex de la Fuente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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