{"id":11638,"date":"2025-07-10T06:58:37","date_gmt":"2025-07-10T05:58:37","guid":{"rendered":"https:\/\/startupvalley.news\/uk\/?p=11638"},"modified":"2025-10-24T08:23:49","modified_gmt":"2025-10-24T07:23:49","slug":"didomi-sourcepoint-ai-privacy","status":"publish","type":"post","link":"https:\/\/startupvalley.news\/uk\/didomi-sourcepoint-ai-privacy\/","title":{"rendered":"Didomi acquires Sourcepoint to lead AI privacy tech"},"content":{"rendered":"\n

Didomi, a leading Global Data Privacy Solutions provider, is excited to announce it is joining forces with Sourcepoint, a data privacy technology company<\/a> with strong publisher market share and over 200 global enterprise customers. The deal unites two established pioneers in privacy technology<\/a>, combining global talent, complementary solutions, and deep expertise across privacy and consent use cases, supported by Marlin Equity Partners, which completed a majority investment in Didomi earlier this year to build the next enterprise privacy category leader. <\/p>\n\n\n\n

Together, Didomi and Sourcepoint aim to become the authority on privacy-respecting data collection, data utilization, and attribution across all digital platforms and channels. By aligning server-side innovations that increase return on marketing and ad spend with cutting-edge user consent and preference tools, the combined company will help its publisher and advertiser customers fuel smarter data strategies, resulting in better business outcomes and monetization opportunities. This acquisition is a major step forward for delivering powerful, high-performance privacy solutions for the future of data-driven marketing. <\/p>\n\n\n\n

Didomi and Sourcepoint also intend to explore how to deliver highly personalized experiences in the context of the AI transformation<\/a> of their customer and user journeys. They will look to adapt their products to support the growing concern among businesses and brands about losing the ability to collect and transact on consumer data and the changing landscape of established channels including search and targeted advertising. Helping businesses better educate consumers on the value exchange around AI will also be a key priority.   <\/p>\n\n\n\n

\u201cThe marketing and advertising landscape continues to evolve with privacy at the forefront and with the growing influence of AI,\u201d explains Romain Gauthier, CEO and Founder of Didomi. \u201cDidomi and Sourcepoint are perfectly aligned around a mission to create the most advanced privacy infrastructure aimed at helping businesses confidently balance user trust, regulatory compliance, and performance outcomes. We want to redefine privacy as a strategic growth-lever, including deeply understanding the value exchange between businesses and their customers, while helping them seamlessly navigate this new landscape defined by AI and hyper-personalization.\u201d <\/p>\n\n\n\n

Didomi, with this acquisition, is committed to building a unified platform to unlock new opportunities created by the collective innovation of the combined company. <\/p>\n\n\n\n

\u201cWe are excited to be part of the Didomi team,\u201d said Ben Barokas, Co-Founder and CEO of Sourcepoint. \u201cWe began our journey in 2015 with the goal to help the world\u2019s most influential brands to turn privacy compliance into a catalyst for better business outcomes. Together, we can have an even bigger impact on how businesses collect, govern, and activate first-party data, while also staying ahead of the curve when it comes to AI or whatever comes next.\u201d <\/p>\n\n\n\n

\u201cAs privacy regulations become increasingly complex worldwide, enterprise companies need more than just powerful technology,\u201d explains Brian Kane, Co-Founder and Chief Operating Officer of Sourcepoint. \u201cThey need a partner that combines enterprise-grade solutions with world-class service. That\u2019s exactly what we\u2019re building together with Didomi, with a focus on helping our customers not just adapt, but lead.\u201d  <\/p>\n\n\n\n

The acquisition of Sourcepoint is backed by Didomi\u2019s new investment partner, Marlin Equity Partners, who recently completed a majority investment in the company to fuel its global expansion, growth strategy, and technology innovation. The Sourcepoint deal comes on the heels of Didomi\u2019s April acquisition of server-side tracking infrastructure company Addingwell, which will now be part of the service offering for both Didomi and Sourcepoint customers.<\/p>\n\n\n\n

Photo\/Source:<\/strong> <\/strong>Didomi<\/p>\n\n\n\n