I\u2019m Alistair Bryan co-founder of Flox and on the right is my co-founder and CTO Jaie Genadt. I held senior leadership roles at global marketing groups including Havas, IPG and Omnicom, spearheading the technology experience offering for clients including Microsoft and American Express. Flox is a revolutionary and intuitive metaverse event platform. It helps drives more engagement in virtual and hybrid events.<\/p>\n\n\n\n
Having worked in physical real life events and seen the first virtual event platforms that came out we could see there was a need to create something new. Flox came from the idea of a murmuration of birds. The idea that the individual powers the collective experience. So we focussed on the individual user experience to create a far more creative collective one.<\/p>\n\n\n\n
There was a great quote from Richard Branson \u201cThe best thing that can be said about webinars is they give you the sensation of being in a coma without the worry or inconvenience\u201d. That\u2019s the problem we wanted to solve: the 2D gallery view user interface and passive viewing. So we set out to create an active state with meaningful engagement and participation.<\/p>\n\n\n\n
We want to create the most human and engaging virtual and hybrid events. Harnessing the ideas and creativity of each individual to fuel the power and progress of the collective.<\/p>\n\n\n\n
It\u2019s never easy starting a business, but we had a clear idea of what we wanted to achieve. Money and investment are always the difficult moments, but we were lucky enough to raise \u00a31M quickly with investors who could see the market was growing and we had the experience to deliver. Then getting the first client was a big challenge, but we launched with a Fortune 500 global brand and then others, including two more Fortune 500 companies, came afterwards.<\/p>\n\n\n\n
Anyone that puts on a live event or experience \u2013 CMO\u2019s, CXO, event management, HR directors to name a few. They want connection and collaboration that comes with social interaction, but also the digital sharing, recording and analysis their organisation needs. They might additionally have a sustainability or cost-saving agenda, so prefer a purely virtual platform instead of a virtual-physical hybrid.<\/p>\n\n\n\n
Social connection is at the heart of Flox and has been built into our core product, with movement around virtual space and artificial intelligence helping users find and connect with the right people.<\/p>\n\n\n\n
Beyond live events and experiences, our customer could be anyone building a \u2018digital twin\u2019 – an exact replica of a corporate headquarters, a retail environment or pop-up, a university campus, lab or surgery to make collaboration and education accessible and immediate.<\/p>\n\n\n\n
To create the most immersive and memorable virtual and hybrid events. With our backgrounds in events and experiential marketing we have created a platform that\u2019s easy to use for event marketers by people who know what it takes to put on an event. We move extremely fast: we can be up and running in 10 days.<\/p>\n\n\n\n
Flox\u2019s metaverse offer is far superior to 2D digital alternatives by offering an experience that\u2019s as close to in-person as you can get digitally. Attendees move their digital avatars (personalised to their face with scanning technology) around a defined space, with active intention and more freedom than you would ever get in a video conference.<\/p>\n\n\n\n
I get up about 6am. I don\u2019t function without a cup of tea so the kettle is the first point of call. And I usually start messaging my business partner and co-founder Jaie about 7am. I get the kids off to school and then a dog walk or run (depending on the day) to collect my thoughts on the day ahead. We have a team stand up in the morning to check in on product, development, clients, prospects and the team. <\/p>\n\n\n\n
Then it\u2019s a mixture of demos, client meetings and team meetings afterwards. We are cloud-based so we make time to schedule calls \u2013 without meaning \u2013 to just catch up with the team and check in. We are opening up in the US so the afternoon tends to be more focussed on the calls with the West Coast. Then I finish the day with a check with Jaie and an understanding of what needs to be done next.<\/p>\n\n\n\n
There are three things I\u2019d like to have achieved:<\/p>\n\n\n\n
1. People \u2013 a culture-rich and world-renowned integrated family of talent<\/p>\n\n\n\n
2. Products – a suite of creative applications targeting Learning, Retail and Entertainment<\/p>\n\n\n\n
3. Planet \u2013 reduced the CO2 impact of 10,000\u2019s of events and be NETZERO<\/p>\n\n\n\n
1. Do it now. I think wish I had started this journey years ago.<\/p>\n\n\n\n
2. Go for it every day. Chase the leads, have the conversations and ask for what you want.<\/p>\n\n\n\n
3. Don\u2019t compromise \u2013 on the vision, your team and your purpose.<\/p>\n\n\n\n
Thank you Alistair Bryan for the Interview<\/p>\n\n\n\n
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.<\/p>\n","protected":false},"excerpt":{"rendered":"
Flox is a revolutionary and intuitive metaverse event platform. It helps drives more engagement in virtual and hybrid events.<\/p>\n","protected":false},"author":138,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[2173,2174,2175,2004,2176],"class_list":{"0":"post-9102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-foundertalk","7":"tag-event-platform","8":"tag-flox","9":"tag-hybrid-events","10":"tag-metaverse","11":"tag-virtual-events"},"acf":[],"yoast_head":"\n