Could this be the future of everyday wellness?

Auro Wellness develops innovative health solutions to enhance well-being and make advanced wellness accessible to everyone

Can you start by introducing Auro Wellness and sharing the story of how it was founded?

Auro Wellness was founded back in 2013, and this about six years after we discovered the Glutathione and made it up in the lab. While doing some preliminary trials and we saw the results that would come in and were amazed. So, at that point by 2013 we had a very good idea what this molecule was able to do. And so we formed the company in 2013. 

What inspired you to create Auro Wellness, and how do your personal or professional experiences shape the company’s vision?

The inspiration came from the power of glutathione when we first saw it. It was literally a paradigm shift in my thinking as I was looking at the outcomes and results I was getting with my patients. So quickly I realized this is going to be the future on how we treat not just the antioxidants but any autologous molecules they be delivered to the human body. Autologous means everything that’s produced inside your body, everything that be delivered to the human body that is produced by human body means to be in the right place, because if we just put it inside the body, does not mean it’s going to do anything for you. And so that’s what we found out.

So, I knew this was going to be a game changer for the future, and I realized that I needed to create a company that controls every single thing from manufacturing to distribution to processing, to making sure that everybody has access to an affordable way of getting to your body. And my vision at the end is ultimately to make sure that the whole world is access to this new technology product, and at an affordable price tag. 

How would you describe the core mission of Auro Wellness, and what steps are you taking to achieve it?

My Core mission of Aurowellness is to make sure that with figure out ways to navigate through all channels to assure that every human being on this planet has access to glutaryl, has access to this technology-based product that has been changing lives. 

Who is your target audience, and how do you ensure that Auro Wellness meets their specific needs and expectations?

Right now we are the early stages of the launch of the company, so the current target audience is actually those earlier adopters, those educated people, they understand the human bodies needs are and they are willing to take the chance and are really looking ways to keep themselves healthy. They do not have disease at this point they are just trying to keep themselves healthy. The second target audience are the people they already have a disease, but they understand that the real solution is not in medications, but the real solution is empowering the body to help defend itself. 

What challenges have you faced while building Auro Wellness, and how have you overcome them?

So the early challenges are that this product is not actually very easy to use. It has a sulfur like odor to the product and is sticky when you applied topically, so not the easiest to explain to customers. So those are the two big challenges and because of those two, people really have to make into a part of the routine, and if they’re not able to create that routine, it’s hard for them to remember to use it on daily basis.

I truly believe that this will bring more benefits than the brushing and flossing, but yet you never forget to brush. Right, so I want to make this as a philosophy is that if this is more important than brush, that the first thing you do when you wake up is to apply the glutathione and then do the brush and Floss of your mouth right? and we are using our educational tools to show the importance of glutathione and hoping that people will work to us making those changes in their personal life. 

Auro Wellness positions itself as a unique brand. What do you believe sets your products apart in a competitive market?

Aurowellness position is in the sense that we have used a technology to actually bypass both the physical barrier of your skin and the chemical barrier of your human cells to deliver an intracellular molecule back to human body. Having this delivery system and efficacy brings a unique perspective towards not just the glutathione, but a lot different molecules that produced internally inside the human body, our goal is to bring all this molecules as per needed back to the market one by one. 

Competition is bringing products that is allowing the body to produce its own glutathione, which is not a bad idea, but that there’s a subset of patience that will now be able to take those building blocks and make their own glutathione for their body. We want to help those people and everybody else besides those people who’s willing to just use a product and would like to improve the levels immediately. 

Can you tell us about a defining moment in the journey of Auro Wellness that shaped its growth or direction?

absolutely. So the real direction came in in 2020 and the onset of pandemic we quickly realized that the majority of the world was suffering because of COVID and the people they were actually dying were the people the immune-compromised patients. And glutathione is by far the best product the body produces internally to build up its own immune system. And so the message was very clear to me that hey, we need to be in the business of empowering the body to help defend itself against all enemies. and so that was the time we decided to launch the product.

Until the time we launch the product we are still doing more and more and more studies and more and more outcomes for our patients, but at that time I knew the benefits of glutathione and I could not keep it to myself long enough because I see this world of suffering and I had to launch this product out to the public and very quickly. I had a lot of my existing doctors that I’ve been working for over 20 plus years came to me, believed in me and helped me commit his message out to the world.

Looking to the future, what new developments or initiatives can we expect from Auro Wellness?

Aurowellness has shaped into a company where we are here for our customers that want to stay healthy for long periods time and health comes for multiple ways from a single product, to understanding of what nutrition is, to some sort of devices and products that can help the body. So my goal is to use innovation to allow the body to basically function at optimum capacity by embracing different technologies to bring in different frequencies, and different energies. What are the body’s needs? I want to figure all those things out and make sure that Aurowellness is providing those tools for the body to function in a optimal level. 

What role does sustainability or social responsibility play in the ethos of Auro Wellness?

All the prices that we are using in Aurowellness product lines are all grass products at this time. We are very socially conscious about making sure that we use the least amount of plastics or not recycling materials,  we use glass bottles for every single thing. We use recycle papers for card boxes to transport the products and stroll the products. And even in the manufacturing process, we are using everything of usable stainless steel items to making sure that we don’t add any other burden to the environment in terms of waste. 

The second part is that of a social responsibility for me is to make sure that all processes and every single thing that we are using is not wasteful. So even a water plants we are using regular water and basically stripping of all the chemicals out of the water to make sure that the product uses the best quality water. We get to do this as we control our manufacturing in house so work to use everything we have to 100% with no waste.

For aspiring entrepreneurs, what are the three most valuable lessons you’ve learned from starting and growing Auro Wellness?

Oh gosh, this is great. So the first thing is that don’t love your product as good as glutathione is, I need to love my patients because my patients are is what we are struggling with. So it’s not about the product, but it’s about my customers. What do they need?

The second part is that I want to make sure that when I create my product it is safe and effective. Sometimes effective product means that you are pushing the needle up a little bit, because that was what the customer wants. What that means to me on the whole picture is that you basically underpromise and over deliver. I always want over-deliver because I’d rather you try and fail and not try at all because I want people to try it and fail it if that’s it, but I don’t want people not to try it at all and if they try, I want to give them the best form possible. 

The third part is that to anybody on my job… is to create raving fans. I want people to just love what I stand for I want people to love what I create for them and just to be part of my ecosystem because my goal is to give them an opportunity to thrive with me, and so my goal is to basically create raving fans of me because customers and client they don’t understand what I do and they might leave me, but my fans, my raving fans, are never going to leave me, and so for any entrepreurs that’s out there your job is to create those raven fans and because customers and clients won’t fit on you. 

How do you balance innovation with maintaining the authenticity of Auro Wellness’s core values?

We haven’t launched a new wellness product since 2020. Auro is about create ground breaking products that deliver transformative results – so I choose to keep investing in research and development and take time to give people new products. I am not a product company that will just launch a full line to support one product, each stands to be transformative. 

What legacy do you hope Auro Wellness will leave in the wellness industry?

Oh my God, the legacy of Auro Wellness in the industry to me is that we are the first company to show the path, that a wellness product can actually be better, more efficient and safer than any other drug in the world, right? Better, efficient, effective and safer than any other pharmaceutical product in the world, and by doing so I want to make sure that by creating products like these and having the social conscious that it needs to be affordable and accessible to the whole world is what I want to leave to the world before I die. tI want to make sure that every human being on this planet has access to it. 

What good is the best part of the world? Let’s see a cell phone is the best way to communicate. What good is a cell phone if not everybody in the world has access to it? Because getting two people to talk to each other, you can talk by yourself, right? So cellphone is a good example for that one, but when it comes to health and wellness, I want every human being on this planet to have a chance to live healthy, I want to make sure that I leave all the bread crumbs on how I do it so any company that wants to do this in the future follow the path, make a product that is earth shattering and follow the path so that everybody in the world has access to it. 

Picturecredits @ Auro Wellness

Thank you Dr. Nayan Patel for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.