Tuesday, September 15, 2026
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Markus Elsasser

Markus Elsasser
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Markus Elsässer is the founder and publisher of StartupValley Magazine. With years of hands-on experience, he supports founders and start-ups with practical strategies and innovative solutions that really work. Alongside organising start-up events and investing in forward-looking projects, he and his team are now helping people make the switch from combustion engines to electric vehicles. Their new magazine, eAUTO Einsteiger, covers the transition in depth – both editorially and on YouTube

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Most founders can’t question their own data

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Founders rely on dashboards and data to make important business decisions, but the numbers do not always tell the full story. Understanding the method behind an analysis can reveal hidden assumptions, missing information and misleading patterns.