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Markus Elsasser

Markus Elsasser
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Markus Elsässer is the founder and publisher of StartupValley Magazine. With years of hands-on experience, he supports founders and start-ups with practical strategies and innovative solutions that really work. Alongside organising start-up events and investing in forward-looking projects, he and his team are now helping people make the switch from combustion engines to electric vehicles. Their new magazine, eAUTO Einsteiger, covers the transition in depth – both editorially and on YouTube

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Visuals Generative AI and Authenticity in Marketing

iStock reveals the visual marketing trends that will shape SMB growth...

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Success in modern marketing depends on visuals that feel authentic, especially as generative AI accelerates content creation. Brands that balance human creativity with technology can stand out and build stronger trust with their audiences.