Crono: A data-driven sales engagement platform revolutionizing B2B sales teams with AI-powered insights and personalized messaging
Please introduce yourself and your startup Crono to our readers!
Crono is a data-driven sales engagement platform that focuses on optimizing the job of B2B sales teams. Based in London, our startup aims to revolutionize sales team processes using the power of data and AI. By integrating with top CRM systems, Crono analyzes data, provides valuable insights, and offers customized messages to enhance sales efforts.
How did you come up with the idea for Crono?
The idea for Crono was born out of our founding team’s extensive experience in B2B Sales. Having worked at companies like Microsoft, Veeva, Salesforce, and fast-growing startups, we realized that sales teams struggle to find time for actual selling. With 72% of their time spent on non-revenue generating activities and limited skills for data analysis, we saw an opportunity to leverage AI and data to improve their sales activities.
Why did you decide to start Crono?
The decision to start Crono was driven by our recognition of the potential of AI and data analysis in enhancing sales team performance. We saw a gap in the market for a data-driven sales engagement platform and seized the opportunity to provide just that.
What is the vision behind Crono?
Our vision for Crono is to transform sales team processes by harnessing the power of data and AI. We are empowering sales teams with actionable insights and customized messages, enabling them to effectively engage potential customers, increase conversion rates, and ultimately drive revenue growth.
How challenging was the beginning, and what obstacles did you have to overcome?
The beginning was challenging since the market is quite crowded. However, as our customers recognized that Crono is a smart, easy-to-use, and process-driven solution, we gained momentum and overcame the initial obstacles.
Who is your target audience?
Crono’s target audience consists of B2B sales teams and companies aiming to enhance their sales performance. By providing insights and recommendations based on data analysis, Crono aims to support sales professionals in improving efficiency, optimizing sales approaches, and maximizing conversion rates.
What is the unique selling proposition (USP) of your startup?
Crono’s USP lies in its ability to seamlessly integrate with leading CRM systems, analyze data effectively, and provide actionable insights to sales teams. By leveraging AI technology, Crono helps companies design impactful actions to engage potential customers, personalize sales approaches, and increase conversion rates, ultimately driving revenue growth.
Can you describe your typical workday?
A typical workday at Crono involves developing and maintaining the platform, analyzing data for valuable insights, using Crono to reach potential customers, and engaging with them to understand their needs and challanges to provide them the helps
Where do you see yourself and Crono in five years?
In five years, we envision Crono becoming the most used and loved platform for sales optimization in Europe. We aim to establish ourselves as a leader in the industry and continue driving innovation and success for our customers.
What three tips would you give to founders?
a) Have the courage to pursue your vision. If you believe in it, go for it and strive to make it a reality.
b) Embrace failure as a part of the process. Learn from your mistakes and use them as opportunities for growth.
c) Stay persistent. Throughout your journey, you’ll encounter people who doubt you, but you’ll also find allies who share your vision and want to see you succeed. Keep going despite the challenges and surround yourself with supporters.
Thank you Marco Rosmarini, Alex Roggero, Lorenzo Tiberi and Marco Maddiona for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.
