Wednesday, May 29, 2024
HomeFounderTalkNever lose hope

Never lose hope home services start-up aiming to bridge the gap between the individual and small-scale service providers and the customers

Please introduce yourself and your startup Myla. In to our readers! is a home services start-up aiming to bridge the gap between the individual and small-scale service providers and the customers looking for quality service. We provide doorstep services and products to our valued customers through our curated and verified partners. We enable ease of access to all our services and products through our in-house digital and technology platform. is active in 20+ cities in India and has to date completed 25000+ orders, collaborated with 5000+ vendors who are a part of this platform.

How did you get the idea of

I am a serial entrepreneur with varied business interests ranging from Oil and Gas, Shipping, Marine and offshore, Food and beverages, properties, etc. is my latest venture with a couple of my associates, whom I have known since my school days. We have been curious about how the digital revolution is constantly transforming the world. Modern technologies have changed the way we interact and communicate. It has also bridged the gap between the people and the availability of products and services. This factor drove us to venture into this startup by creating a Super app offering a myriad of services. 

Why did you decide to start with Myla. In?

The home service industry is a huge untapped sector in India and we believe our firm has a huge potential for market penetration and expansion. 

What is the vision behind Myla. In?

The vision of the start-up is to make the majority of the Indian unorganized service provider workforce a part of digital India. The approach of the founders of is to empower the unorganized service providers of India with end-to-end digital capability of their own. In this regard, they aim not only for the domestic market but also for the global market. 

How difficult was the start and which challenges you have to overcome?

Any startup journey is a mixed bag of learning new things and challenges. But one major challenge I encountered was understanding the demand for home services in smaller cities. Though the response rate from Tier 1 cities has been exemplary, the same expectation from Tier 2 or Tier 3 cities was difficult to assess.

Who is your target audience? has taken advantage of rapid urbanization, leading to nuclear families with higher disposable incomes but less leisure time, where families want hassle-free service providers at their beck and call. The accelerated digitization process that has migrated from goods to services, also impacted to cater to the shifting preferences of customers.

What is the USP of your startup? is dubbed as the services supermarket, where every kind of service can be bought. It offers a wide range of services. is actively capturing the market in tier-2 or tier 3 cities much unlike its competitors who are concentrated in Tier 1 cities. 

Can you describe your typical workday?

My day begins with waking up at 5 am in the morning and doing some yoga and meditation. Typically, my entire day is hectic with meetings with different stakeholders, clients, and team members. I prefer to work aggressively during the day and perform light tasks in the evening.

Where do you see yourself and your startup in five years?

I see myself leading as a well-established listed global company that is known and loved for providing quality one-stop solutions for all services needs of the society through its well-established technological super app platform.

What 3 tips would you give to founders?

As a startup founder, I would like to state that the journey will not be an easy path. It will have a lot of challenges. My first tip is to never lose hope. Even if the problems don’t have an immediate solution, it is important to stick around and be positive.

The second tip I would like to state is don’t burn out. It is important to create a balance and restore energy for the long-term survival of the firm.

My final tip is to be consistent and motivate yourself to achieve your goals.

More information you will find here

Thank you Sidharth Kulbhaskar for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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