Povilenas Fashion House: focused on soul, character, and sophistication
Please introduce yourself and your startup Povilenas to our readers!
I’m Oskaras Povilenas, Founder and CEO of Povilenas Fashion House.
Our designs are focused on soul, character, and sophistication, not the gender of the person wearing them. Each one is as distinctive and unique as the humans of our world.
Genderless fashion designers make clothes for people, not body parts. They have a state of mind that focuses on the fluid nature of beauty. But genderless doesn’t have to mean shapeless, formless neutrality. It can be vividly expressive, striking, and vibrant. Aesthetics should never be compromised.
Our androgynous styles are created to help you embrace your most authentic self. They have the power to express who you are beyond the binary. They are unapologetic, daring, and transformative. They do not conform to boundaries or boxes, and each one is crafted from the characteristics of a distinctive individual.
In our garments, you will see the past and the future. You will see the divergence of the world and all the people in it. You will see heterogeneity in its purest form.
In addition, some of our designs is limited. Custom designs are completely unique and curated from an interpretation of the customer’s character and essence.
Why did you decide to start with Povilenas ?
I am simple man. I do not need so much. But I need solitude to arrange my thoughts in a manner, so that I understand them. My brain seems to be extremely biased to see the
aesthetic and exclude the rest. I would be aware, but not focus on thoughts and perceptions causing negative emotions in me. Sometimes it may happen that I find myself far from reality.
Moments of rationalisation will follow and ground me. Those are unpleasant, but necessary. This oscillations are essential. They drive the process to create a my own world of aesthetic.
What is the vision behind Povilenas ?
To be synonymous with elegance and creativity by fusing traditional aesthetics with a futuristic vision. Our concept SLOW-SHORT-STOP describes our mission on sustainability – slow fashion, short supply chains (EU only) and the stop of low-quality production and material waste.
SLOW. At Povilenas Fashion House, we epitomise slow fashion. We uphold ourselves to the highest standards of craftsmanship, sustainability and ethical practices. Each concept is rooted in the past, where it lends from tradition to acquire a timeless aesthetic. It lives in the present, as local artisans imbue their soul and story into the garment. And it transcends into the future as a long lasting, quality design that customers will wear for years to come.
SHORT. Making the supply chain as short as possible allows Povilenas Fashion House full control from concept to the final seem. We work directly with local artisans and seamstresses to promote their craft, empowering and elevating them to world renowned status. Our materials are carefully sourced from local, European manufacturers All our fabrics are Global Organic Textile Standard (GOTS) certified and details like buttons are sourced from local suppliers. This way, we support local craftspeople with fair working conditions and pay.
STOP. We promote responsible consumption patterns as the highest form of expression. Slow fashion is the choice to articulate your individuality through clothing rather than mindlessly consuming the next passing trend. It is the choice to express over excess. Our collections embody this ethos by featuring long-lasting apparel in limited editions. Any excess fabric and clothing left from previous collections are upcycledin new collections — eliminating waste and the negative impact of producing new.
How difficult was the start and which challenges you had to overcome?
The brilliance of highlights was distracting from the challenges of the fashion industry heavily in the past decades. The pandemic came as a boon and bane. Meaning it gave us the needed time to step back and reflect where we stand, whilst being economically highly challenging.
We were situated in a treadmill of quantity, growth and excellence that placed a high pressure on creativity and is its ultimate enemy. It was noticeable that quality suffered. For being creative it is essential to take the time to think and reflect. This was simply not possible thinking of the 4 and more ??? collections that had to be designed and produced every year.
While the production slowed down, the sustainability movement accelerated this year. Before the pandemic the industry did put very little aspect to the wide range of meaning this word implies. Yet it is the future.
We as an industry of visionaries are responsible to bring the future to the present.
Who is your target audience?
25 to 45 years old person. Every human who loves quality, design and a vision of my fashion house.
What is the USP of your startup?
Provide my customers quality and expertly crafted products and deliver them with empathy, trustworthiness and generosity.
Can you describe your typical workday ?
Everyday brings challanges because at this stage of my start up i’m managing everything. From skecthing to design. From funds to marketing.
Everyday is different. But i like IT.
Where do you see yourself and your startup Povilenas in five years?
In 5 years we would like to break open more markets in Europe as well as China. Also new fabric types, the implementation of eco-friendly 3D printing and to create a slow fashion empire in Europe.
What 3 tips would you give to founders?
Never give up because it takes time.
Each question has an answer and each problem has its solution.
Respect yourself and others.
More information you will find here
Thank you Oskaras Povilenas for the Interview
Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.