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Stay open, stay humble and stay disciplined

subcultours to meet and create with like-minded creative people from all around the world, in a personal and authentic way

Please introduce yourself and your startup subcultours to our readers!

I’m Kat, 34 years young, I live in Berlin, I love to travel the world, meeting open-minded, inspiring people and learning new creative skills. That’s basically the reason why I came up with subcultours: A way to meet and create with like-minded creative people from all around the world, in a personal and authentic way. 

How did you get the idea of subcultours?

It was back in 2016 when I was living and working in San José, Costa Rica. I met so many beautiful creative local artists and artisans and wondered how other travelers and people could meet them as well and attend workshops at their private homes, ateliers and studios to learn from their skill-set, mindset and experience. 

Why did you decide to start with subcultours?

My idea was to help artists and artisans to generate a second income source in the form of workshops. And on the other hand, to help travelers and people who are not familiar with the art world, to get access to this world and learn how to get into their creative flow as well.

What is the vision behind subcultours?

The vision is to bring people with all kinds of different backgrounds together in the real world and let the universal language of creativity speak and unite them. 

How difficult was the start and which challenges you had to overcome?

The challenge is that it’s a pure people business. Everything has to do with humans and it requires a lot of organizational skills, patience and creativity to make it work. 

Who is your target audience?

The target audience are people of all ages, cultures and backgrounds who are curious to learn new creative skills and meet artists and artisans they usually wouldn’t meet in their everyday life. 

What is the USP of your startup?

The USP of subcultours is that all the workshops take place at the artists’ private homes, studios or workspaces. It’s the personal, authentic and human-focused experience that makes subcultours special and stand out from other mainstream and more service-oriented workshops and experiences. Basically it is the authentic, down to earth version of an airbnb experience for arts and crafts. 

Can you describe your typical workday ?

I wake up, meditate, go to the bakery in my neighborhood for coffee while listening to a podcast. Then I go home, work on subcultours, go to the gym, work again on subcultours and in between I also give group fitness classes. 

Where do you see yourself and your startup subcultours in five years?

In the next five years, subcultours is not only running in Portugal and Germany, but in many other countries and becomes a globally known platform for authentic and personal creative workshops with artists and artisans from all over the world. 

What 3 tips would you give to founders?

Stay open, stay humble, stay disciplined.

Thank you Kat Kraemer for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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Sabine Elsässer
Sabine Elsässer
Sabine Elsaesser is an experienced entrepreneur and media/startup expert. Since 2016, she has served as the Chief Editor and CEO of StartupValley Media & Publishing. In this role, she is responsible for managing the company and providing strategic direction for its media and publishing activities. Sabine Elsaesser takes great pleasure in assisting individuals and businesses in reaching their full potential. Her expertise in establishing sales organizations and her passion for innovation make her a valuable advocate for startups and entrepreneurs.
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