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How do early-stage founders turn uncertainty into real progress?

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Asaf Pedro on Mentoring at Pioneers Club for startups Asaf Pedro Armin Buhl (photodesign-buhl.de)

Asaf Pedro is a mentor at the Pioneers Club, where he supported early-stage founders by helping them turn complexity into clarity, sharpen their focus, and move forward with grounded, practical plans.

Please briefly introduce yourself and your professional background.

Asaf Pedro: I’m Asaf Pedro. I work with early-stage founders across product, marketing, and business. I’ve worked with startups across different sectors, Web3 included. In the past year alone, I worked with around 20 startups.
I’m good at turning complexity into clarity. I help teams sharpen the problem, simplify the story, and focus on the biggest bottleneck so they can move forward with a grounded plan.
I’ve also worked on enterprise and public sector projects, which gave me insight into larger-scale constraints alongside early-stage work.

What motivated you to become a mentor at the Pioneers Club, and what particularly appeals to you about this role?

Asaf Pedro: I went through an early startup program led by Manu, before Pioneers Club existed. It was a small group of founders. I really enjoyed it, especially as a solopreneur.
I liked sharing ideas, challenging assumptions, and thinking things through with other entrepreneurs. I started mentoring partly to give back, and partly because I enjoy working with people like Manu and the wider community. But honestly, I keep doing it because I like it. I like being someone founders can think out loud with. I help them get clarity, narrow the focus, and decide the next step.

How do you define true progress for early-stage startups, especially in early product or prototype phases?

Asaf Pedro: True progress depends on the startup and the team. Early on, one of the strongest signals is that the team truly understands the problem they’re solving. They can explain it simply, so someone outside the company, the target customer, or an investor immediately gets it. In prototype phases, progress also means testing that understanding and those assumptions quickly, then learning from real user feedback whether they hold up.

Which of your professional experiences — for example, in technology, product development or business — are particularly relevant to you when you are supporting young startups?

Asaf Pedro: I’ve mostly worked in small startup environments, across product, marketing, and business. That’s where I’m strongest. I can zoom out and see the whole picture, not just one piece. I also speak both sides, technical and business, so I can help teams align and make clean decisions.
What I bring most in mentoring is turning complexity into focus and a clear story. I help teams sharpen the problem, cut scope, and communicate it simply to users, partners, and investors. Then we translate it into a plan they can test fast. I’ve done this repeatedly with early teams. We go from a broad idea to a clear first use case and a testable MVP plan quickly.

What typical challenges do you see founders face when it comes to turning product ideas into marketable products — and how do you support them in this?

Asaf Pedro: Founders often struggle to narrow down. They start with a big vision, but they cannot reduce it to something small enough to test with limited time and resources. They try to build the full product too early. That leads to slow cycles and unclear learning.
Another common challenge is focusing too much on the what and how. They jump into features and implementation before they are clear on why the product is needed, what pain it solves, and for whom. When that is unclear, positioning gets messy. Targeting gets vague. The pitch turns into a feature list instead of a clear problem and outcome.

A third challenge is communication. If the team cannot explain the value simply, users engage less and investors struggle to remember it. The team can also become misaligned internally, because everyone is building toward a different version of the idea.
I support founders by tightening the fundamentals first. We clarify the problem in an elevator-pitch length. We define the target user and the first use case. We list the key assumptions that must be true. Then we design the smallest test or MVP to validate those assumptions quickly, ideally with real user feedback. If the test is unclear, the scope is still too big.

In your opinion, how important are vision and strategy compared to agile, iterative approaches in a startup context?

Asaf Pedro: They go together. Vision is the destination and the fuel. Strategy is the route. Agile iteration is how you move, learn, and adjust the route based on what you discover. Without vision and strategy, you iterate fast but in the wrong direction. Without iteration, the vision stays theoretical.

How do you help teams keep track of technical implementation, market validation, and product-market fit simultaneously?

Asaf Pedro: We set one goal and pick the biggest bottleneck. Then we focus on the most impactful next step. We revisit priorities every session and adjust based on progress and learning.

How do you assess the role of mentoring and external feedback in the early startup phase compared to internal decision-making and self-organization?

Asaf Pedro: External feedback can be very helpful, but it can also distract early teams. Founders still need to own the decisions and the outcomes.
Most advice comes with good intention, but it can still be wrong. And sometimes the source is simply not aligned. So I push teams to be selective about who they listen to, when, and how much, including my own input. I share my view, but never as dogma. We challenge the feedback against the goal, the user, and what the team can realistically execute right now. If it fits, we use it. If it does not, I suggest they rethink it or put it on the side for now.
The best moments are when a fresh perspective makes something obvious. I love when a founder says, “It was right in front of me. How did I not see that.”

From your perspective, what significance does transparent documentation of progress—e.g., monthly—have for investors, but also for the team itself?

Asaf Pedro: Transparent documentation gives investors context. What changed, what was tested, what was learned, and what the next risks are. It makes progress easier to judge in a fast and risky environment.
For the team, it creates accountability and alignment. It keeps decisions and learnings in one place. It also helps onboarding and prevents the team from rehashing the same conversations.
The key is finding the right level. Enough to stay clear, accountable, and consistent, without overinvesting time into documentation. A monthly update that captures goals, what changed, what was learned, a few key metrics, and next steps is usually enough.

What opportunities do you see for founders whose startup didn’t work out, but who can still leverage their documented progress and expertise from the Pioneers Club to be attractive hires for companies or corporate venture teams?

Asaf Pedro: Strong documentation turns a failed startup into proof of work. It shows what they built, what they tested, what choices they made, and what they learned. It gives tangible proof of what they actually did, instead of vague claims on a CV.
For corporate venture teams, it also shows how they think under uncertainty. You can see their decision trail, how they assess risk, and how they adapt when something is not working. It can also show how they operate. Whether they can build a plan, work with a method, judge risk versus reward, and execute, then reflect on what actually worked and what did not. That can be attractive even if the startup itself did not work out.

From your perspective, how has the startup landscape changed in recent years – especially in the areas of technology and product development – and what should founders pay particular attention to today?

Asaf Pedro: The pace has increased a lot. Building and testing simple MVPs is faster than ever. AI-assisted coding makes it easier for non-technical founders to prototype ideas that used to require a developer. Many people call this “vibe coding”. AI workflows also compress operations and research. A report that used to take days can now be drafted in an afternoon.

That speed creates new risks. Teams can become dependent on AI outputs without really understanding them. Unfiltered AI work can look polished but be wrong or shallow. AI is also persuasive, so it is easy to accept an answer that feels confident. AI can also sound confident and agreeable even when it is wrong. That makes it easy to accept output that feels good, instead of output that is correct. And if a team relies on AI as the expert, they may not have the expertise to judge what is correct.

Another challenge is focus. Because it is so easy to build fast, teams can keep jumping to the next thing and leave the real work unfinished. They confuse demos with traction.
So my advice is to use AI, but stay accountable. Treat AI as a tool, not an authority. Challenge the output, and make sure someone on the team can explain it in plain language. Know when you hit the ceiling and bring in a real expert. For example, AI-assisted coding can get you a demo fast. But once you need real architecture and maintainable code, foundations matter. Otherwise it becomes a bottleneck, and a risk.

What are your hopes for the future of the startup community in the DACH region or at the European level, and what influence do you think mentoring programs like the Pioneers Club can have on it?

Asaf Pedro: I hope the startup community in the DACH region keeps growing, especially right now, when change is accelerating. If a region stays stagnant, it gets left behind, and it compounds.
Programs like the Pioneers Club can help make the step forward feel doable. Not by pushing one worldview, but by creating a space where builders, more traditional minds, and innovators can learn from each other. I like the idea of a future where progress does not erase the human side. Where tech, nature, and tradition can coexist with innovation.

Picture Credits: Armin Buhl (photodesign-buhl.de)

Thank you Asaf Pedro for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

How much conviction do investors really have when time is scarce?

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evalue8.ai: How AI shapes investment decisions Teambild

evalue8.ai is part of the Pioneers Club and is building an AI-powered intelligence layer designed to help investment teams navigate complex decisions with greater speed, clarity, and confidence.

How did evalue8.ai come to life and who are the people behind the mission to simplify startup evaluation?

evalue8.ai was born from the shared vision of three founders with complementary backgrounds across technology, AI, and private markets. The founding team brings hands-on experience from companies such as Amazon, Tesla, and Celonis, combining deep operational understanding with advanced algorithmic and product expertise.
The company was shaped and accelerated through leading innovation programs including UnternehmerTUM and TUM.AI in Munich, where evalue8.ai is supported through the Xplore program. Alongside this, a strong network of mentors with 70+ combined investments across venture capital, corporate innovation, and AI research supports our team on both strategic and technical levels.
From day one, the mission has been clear: to simplify and support in venture evaluation by turning fragmented, manual research into structured, high-quality decision intelligence.
Turning data into conviction and conviction into alpha.

What core vision drives evalue8 and how do you plan to transform the way investors discover and assess high-potential startups?

Our core vision is to build the intelligence backbone for private markets. We are creating digital teammates AI systems designed for analytical investment and lending decisions that enable investment teams to work faster, more consistently, and with greater conviction.
We believe CFOs, CIOs, and investors should not spend their time navigating data chaos or manual research. Instead, they should work alongside digital teammates that execute analyst-level tasks at scale, freeing humans to apply judgment, domain expertise, and strategic thinking where it creates the most value.
In the long term, this vision extends beyond individual decisions. evalue8 is designed to help organizations solve complex innovation challenges at scale by intelligently assembling internal and external building blocks across venture capital, corporate venture capital, private equity, and corporate innovation.
Ultimately, evalue8 aims to move decision-makers from fragmented insights to scalable, repeatable innovation execution.

Which audience benefits most from your platform and how do you ensure their need for speed and clarity in decision-making is met?

Today, our primary users are venture capital firms, where we have already run multiple pilots and achieved rapid iteration cycles. These users operate under extreme time pressure, especially in hot markets where over 80 percent of investors drop deep research due to lack of time.
We address this by delivering high-quality analyses in seconds to minutes instead of days or weeks. Speed is paired with clarity through multiple layers of validation that ensure accuracy and relevance.
As the platform matures, we are actively expanding into corporate venture capital and private equity, and gradually into venture clienting and corporate innovation teams. Across all audiences, evalue8.ai acts as a digital teammate removing manual groundwork so experts can focus their time and judgment where it truly matters.

What makes your AI-driven insight engine unique compared to traditional startup scouting or manual research?

Unlike traditional scouting tools, we pick up right where the deal flow starts evalue8.ai is not a startup scouting or deal-sourcing tool. Instead, we take over once a venture is in the pipeline and transform scattered information into deep, structured analysis and research.
What makes our engine unique is that it was built directly from real investor pain points. The result is a system that is faster, cheaper, and more accurate than traditional manual research or generic AI tools.
Our proprietary architecture and agent orchestration are difficult to replicate and form the basis of a compounding data advantage. We built the platform around real pain points from our early partners, making it not just faster and more accurate but also hard to replicate. In other words, we’re that unique digital teammate that’s in a league of its own.

What challenges have you faced while developing a tool that processes and interprets complex startup data at scale?

The biggest challenge was not access to data, but turning chaos into clarity and overwhelming volumes of information into conviction. Startup data is scattered, inconsistent, and often noisy.
By iterating closely with early partners, we learned what truly matters in investment decision-making and designed the system to surface conviction and alpha over noise almost instantly. This required careful orchestration of data sources, validation layers, and user experience design to ensure insights are both trustworthy and immediately usable.

How do you ensure that accelerated deal flow does not compromise accuracy or depth of evaluation?

We built accuracy and depth into the foundation of evalue8.ai from day one. Multiple layers of validation, claim checks, and contextual cross-references ensure top-notch quality, even at high speed. Essentially, we’re not just making things faster we’re making sure that speed never sacrifices the thoroughness of the evaluation.
We started by focusing on the depth of analysis first and then layered speed on top, so you get a digital teammate that’s both rapid and reliable.

Which developments or new features are you currently working on, and how will they shape the next evolution of evalue8?

Right now, we’re laser-focused on perfecting the core engine rather than piling on features. Over the past months, our priority has been getting quality and speed right ensuring the insights are both highly accurate and delivered in minutes, not days.
As we expand from VC into CVC and PE, our focus is now increasingly shifting toward user experience, automation, and efficiency.
We’re working on deeper integration into existing workflows so evalue8 feels like a natural extension of the team rather than a separate tool. This includes seamless connections to CRM systems, email, and internal data stacks, as well as smoother collaboration across teams.
At the same time, we’re expanding coverage from early-stage research into later-stage diligence and investment committee preparation. Together, these developments will allow evalue8 to evolve from a fast research accelerator into a full conviction engine for private markets.

How do you envision the future of startup investing when data complexity can be transformed into immediate, actionable insights?

The future of startup investing will be faster, more data-driven, and more human at the same time. As complexity increases, investors who can turn data chaos into clarity will have a decisive advantage.
By automating repetitive research tasks, investors can focus on judgment, relationships, and strategic thinking. evalue8.ai enables this shift by transforming complexity into actionable insight making conviction scalable.

What role do transparency and trust play when building an AI-powered system for investment decisions?

Transparency and trust are foundational for us. Investors rely on the accuracy and integrity of insights, especially when decisions involve significant capital.
That’s why we built evalue8.ai with clear validation logic, explainable outputs, and strong data governance from day one. Validation is built in as a core feature, with multiple cross-checks across all workflows, and it’s something we continuously refine, as it’s a key differentiator.
Trust is not an add-on it is a prerequisite for AI adoption in financial decision-making.

What three pieces of advice would you give to founders creating data-heavy or AI-enabled products?

First, stay laser-focused on the real pain points and don’t get distracted by shiny features.
Second, understand the AI landscape deeply AI is more than just language models, and knowing the full range of tools will help you build a better product.
Third, always keep learning and stay on top of market developments, so you can anticipate changes and keep your product ahead of the curve.

You are part of the Pioneers Club. How does this community support the growth and direction of evalue8?

The Pioneers Club has played a key role in our journey by providing mentorship, strategic guidance, and access to a strong founder and investor network. From ideation to MVP and beyond, the community has helped sharpen our focus and validate our direction.

Which Pioneers Club advantages do you use most?

The network and mentorship have been the most valuable. The real impact comes from high-quality conversations, feedback, and long-term relationships built within the community.

How does the collaborative environment at the Pioneers Club help you build partnerships and refine your product?

The collaborative environment enables constant feedback and fast iteration. By exchanging ideas with other founders, operators, and experts, we’re able to refine our product, form partnerships, and stay closely aligned with real market needs.

Thank you Founders for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Can agriculture become climate resilient without leaving farmers behind?

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Symbioverse regenerative agriculture climate resilience Dr. Ahan Dalal founder Symbioverse Image Credits: Soumyodeep Banik (Kolkata)

Symbioverse is a climate-focused startup developing data-driven regenerative agriculture systems and is part of the Pioneers Club ecosystem in Germany

How did the “Symbioverse initiative” begin and who are the key people driving this mission?

Symbioverse grew out of twenty years of work at the intersection of plant stress physiology, soil science and field phenotyping across India, Israel and Germany. I spent my academic career studying how crops survive drought and heat, and how to design rigorous field trials to measure those responses.
The turning point was watching two crises unfold in parallel: on one side, European vineyards losing harvests to heatwaves and drought; on the other, smallholder farmers in Southern Africa facing chronic food insecurity on exhausted soils. This is how the idea came to our mind, if we built the right engine and the right coalitions, and combine deep agronomy, data and rigorous experimentation– we could serve both the causes.

Symbioverse was created as a hybrid initiative:
ampeloGhor, flagship project of our forprofit arm, is a “regenerative viticulture operating system” for European vineyards. It combines multisource soil, plant and climate data with a proprietary Regenerative Engine to design vineyardspecific regenerative programs. We have registered our forprofit arm as Symbioverse UG at Neumarkt in der Oberpfalz, Bavaria, Germany, on December 2025.

Our nonprofit arm adapts the same engine to smallholder communities, initially in Southern Malawi and Amazonedge communities in Colombia (sooner/later extending to other parts of Africa and Amazon forest), focusing on soil restoration, crop diversification and nutrition.

A small, complementary core team drives this work:

Dr. Ahan Dalal (he/they) – Founder & CEO, crop scientist and climatetech venture builder, responsible for scientific direction, venture strategy and fieldtrial design.
Gloria A. A. Rodríguez (she/they) – Design and content lead with a background in sustainable development, responsible for communitycentred design, storytelling and our Latin American partnerships.
Our AI engineer – an experienced machinelearning practitioner in bioengineering who is cobuilding the Regenerative Engine and data infrastructure.
We are supported by advisors in bioinformatics and remote sensing, and by institutional partners in Europe and Africa who provide access to vineyards, smallholder communities and independent labs.

What longterm vision does Symbioverse pursue and how do you aim to create climate resilience on a global scale?

Our longterm vision is to turn working landscapes–starting with vineyards and smallholder farms–into living, climatepositive ecosystems that can withstand extremes while feeding people and preserving cultural heritage.
On the viticulture side, our 2040 horizon is to serve roughly 15% of European vineyards–around half a million hectares representing €18–20 billions of annual wine production–with a regenerative viticulture operating system that stabilises yields and quality under climate stress while turning soils into net carbon sinks.

On the smallholder side, the vision is to support tens of thousands of hectares managed by farmers who currently face hunger and climate risk, so that they can double staple yields, diversify crops and build soil carbon instead of losing it.

Practically, we build climate resilience through three levers:

Living soils as infrastructure – Our Regenerative Engine consistently prescribes combinations of cover crops, compost, biochar and microbial inoculants that increase soil organic carbon, waterholding capacity and biological activity. We conservatively expect around 2 tCO₂e/ha/year of net soil carbon sequestration plus reduced fertiliserrelated emissions when the system is fully adopted.
Yield stability instead of boom–bust cycles – In smallholder systems we target at least 20–30% yield increases in the first regenerative seasons, with further gains over time, while in vineyards we focus on stabilising yields and grape quality under extreme years rather than maximising tonnes.

A shared engine, localised programs – The same Regenerative Engine serves both a heritage vineyard in Tuscany and a maize field in Southern Malawi, but every prescription is sitespecific and codesigned with local partners. This creates an evergrowing, crosscontinental dataset of “what works where”, which improves resilience recommendations over time.
We do not aim to own every hectare ourselves. The longterm strategy is to harden the engine and methods in our own pilots, then scale impact through partnerships with universities, cooperatives, regional programs and, eventually, carefully structured technology licensing under strong IP protection.

Which communities and stakeholders benefit most from your work and how do you ensure their needs are truly reflected in your solutions?

Three groups benefit most directly:
Heritage vineyards and winegrowing communities in Europe – Many of these vineyards face rising heat, water stress and disease pressure, with harvest volatility threatening both livelihoods and longstanding wine cultures.
Smallholder farmers and their families in Southern Malawi and other African contexts – Communities where average farm sizes are ~0.4 ha, maize yields around 1 t/ha, and child malnutrition is structurally high.
Emerging forestedge and Amazonadjacent communities in Latin America – where soil restoration and forest conservation need to be aligned with viable local livelihoods.
Beyond farmers, our work also supports local labs, universities and extension services who gain robust field datasets and new research questions, as well as investors and funders seeking measurable climate and social outcomes.

We make sure their needs drive the work through:

Baseline listening and diagnosis – Every engagement starts with structured interviews and a detailed baseline: soils, crops, yields, water access, financial constraints and social priorities (for example, nutrition for children or preserving a particular wine style).
Codesign, not topdown transfer – Prescriptions from the Regenerative Engine are always discussed and adapted with growers, women farmers, local agronomists and, where relevant, health workers. We explicitly check affordability, labour requirements and cultural fit before implementation.
Feedback loops with shared metrics – We measure outcomes (soil carbon, yields, crop quality, in some cases nutrition indicators) with thirdparty labs and share results with communities. That gives farmers a concrete basis to negotiate and to shape the next iteration.
In short, the Regenerative Engine provides the scaffolding, but community priorities decide the final design.

What makes your approach unique, especially the combination of sciencebacked methods and indigenous knowledge?

Several elements differentiate Symbioverse:
A fullstack service, not a gadget – Our “product” is a complete regenerative management program: diagnostics, AIbased prescription, local production of inputs, field implementation and monitoring, rather than a single device, app or offtheshelf input.
A proprietary Regenerative Engine with a growing data moat – We fuse multisource farm, lab and climate data into a proprietary decision layer that outputs sitespecific regenerative “recipes” for soils and crops. The architecture, algorithms and schemas are treated as confidential knowhow and database IP; we only disclose highlevel functionality publicly.
Indigenous and scientific knowledge on equal footing – In Malawi and other smallholder contexts, we explicitly treat local and Indigenous practices as firstclass data: soil and watersaving methods, seed selection traditions, and community governance are captured and used by the engine alongside lab metrics and scientific literature. Prescriptions are then codesigned with farmers and elders, not imposed.

A hybrid model with crosslearning – The same engine serves both highvalue vineyards in Europe and lowincome farmers in Africa. Technical innovations from one side–say, a new biochar–compost blend–can be adapted to the other, while social innovations from smallholder communities–like womenled seed banks–inform how we work with European growers.
Underneath, we are very conservative about claims: the agronomic practices we use (cover crops, compost, biochar, agroforestry) are well documented; the innovation lies in integrating them, optimising them with data and making them practical for each context.

What major challenges have you faced in building this initiative and how have you addressed them so far?

We have faced four main challenges:
Complexity vs usability – It is easy to build a complex AI model; much harder to turn that into a onepage, seasonal playbook a farmer can actually use. We address this by keeping the engine in the background and investing heavily in plainlanguage, visually clear field protocols, codesigned with growers and refined after every season.
Building a deeptech engine with a very small team – Integrating heterogeneous soil, plant and climate data into a single decision layer is technically demanding, and advanced modelling capacity is a bottleneck.
We have mitigated this by bringing in a dedicated ML engineer, forming collaborations with remotesensing and bioinformatics experts, and focusing our first pilots on a manageable scale (~150 ha) to grow the dataset methodically.

Protecting IP while fundraising and communicating – Our AI engine and proprietary dataset are core assets. Publicly oversharing the technical architecture or data structures would damage future IP options. We therefore follow a layered IP strategy: keeping algorithms and data as trade secrets and database IP, while discussing only surfacelevel functionality in public decks and interviews, and exploring targeted patent filings once we are ready.
Aligning hybrid funding for forprofit and nonprofit arms – Vineyards can pay for services; smallholder communities cannot. We have responded by designing a hybrid financing stack: preseed equity and revenue from European vineyards, plus grants and climateimpact funding for African and Amazonian programs. Our current priority is raising roughly €300k preseed and securing nondilutive funds to launch paired pilots in EU vineyards and Southern Malawi.

These constraints have forced discipline: we build only what is needed for the next level of field validation and climate impact, not for slideware.

How do your six interconnected innovation tracks work together to support ecosystem restoration?

Symbioverse was structured from the beginning as six interlocking tracks that function like an ecosystem rather than separate departments:
Scientific research and evidence – Partnerships with universities and labs in Europe and Africa to design rigorous field trials, measure soil and crop responses, and publish independent evidence.
Technology and AI – Development of the Regenerative Engine, data fusion layer and decision logic, all kept proprietary and continuously retrained on field outcomes.
Regenerative viticulture programs (ampeloGhor) – Implementation of vineyardfocused operating systems across Italy, France, Spain, Greece and Germany to restore soils, stabilise yields and unlock carbon revenue.
Smallholder and forestedge programs – Nonprofit pilots in Southern Malawi and, in preparation, Colombia/Amazon, focused on soil restoration, crop diversification and nutrition.
Community capacity and knowledge – Training farmers (with a strong focus on women and queers), extension workers and local youth in regenerative practices, monitoring and basic data collection, so knowledge stays in the community.

Climate finance and markets – Designing measurement frameworks and partnerships for soilcarbon credits and outcomebased funding, initially for vineyards and later for smallholders, ensuring that restored ecosystems translate into economic resilience.
Data and insight flow continuously between these tracks: field programs generate data that feeds research and AI; research sharpens prescriptions; community capacity ensures adoption; climate finance keeps regenerative practices economically viable. Together they form a single restoration engine rather than six separate projects.

What role do farming communities play in cocreating the solutions you develop?

Farming communities are not our “beneficiaries”; they are codesigners and, in many cases, coresearchers.
In Southern Malawi, we work with villages, women’s and queers’ groups, and local extension officers to define priorities (food security, nutrition, soil erosion) and then codesign regenerative cropping patterns, including which crops and trees are acceptable, when to plant, and how labour is organised. Farmers help select trial plots, participate in data collection and interpret the results with us after harvest.

In European vineyards, we treat managers and workers as longterm partners. They decide which blocks to convert first, how much risk they can tolerate in a given season, and which aspects of grape quality are nonnegotiable. Our prescriptions are adapted to these constraints, and vineyard teams provide feedback into the engine after each season.
We deliberately design programs where growers have skin in the game – coinvestment, comeasurement and, eventually, coownership of local cooperatives or carbon projects–so that regenerative practices outlive any single grant or project cycle.

Which future developments or expansions are you currently planning for the Symbioverse initiative?

Three expansion arcs are in focus:
Phase1 pilots and data hardening (next 18–24 months) – Implement our first fullscale pilots on roughly 150 hectares: about 50 ha of European vineyards and 100 ha of smallholder cropland in Southern Malawi, with paired plots, independent soil labs and yield measurement to bring the Regenerative Engine to TRL 6.
Scaling within our two core geographies (3–5 years) – Expand ampeloGhor across 10–20 thousand hectares of vineyards with a mix of private estates, cooperatives and university vineyards, while growing our smallholder program to a few thousand hectares and thousands of farmers across Malawi and neighbouring countries. Carbonmeasurement and outcomebased finance will be embedded from the outset.

A third pillar around forests and the Amazon (nonprofit) – In collaboration with Colombian universities and Amazonedge communities, we are scoping pilots focused on forestcompatible livelihoods: soil restoration under agroforestry, diversified crops around forest buffers, and protection of Indigenous knowledge. This will use the same Regenerative Engine but with different constraints and metrics.
Across all three, we are actively seeking:
University and research partners to codesign field trials and collaborative grant applications;
Vineyard partners (public, private and cooperative) willing to host pilots and share data;
Funders interested in blended finance–combining philanthropic capital for smallholders with catalytic preseed funding for the forprofit arm.

How do you ensure that collaborative innovation remains practical for communities working directly with ecosystems?

Our rule of thumb is simple: if a farmer cannot implement it with the tools, time and money they actually have, it is not a solution. We operationalise this in several ways:
Local inputs first – Prescriptions prioritise materials that can be produced or sourced locally: prunings and crop residues for biochar, local manure and wastes for compost, regionally available seeds and inoculants. Longdistance, highenergy inputs are the exception, not the norm.

Lowfriction data collection – We avoid dataheavy apps that require perfect connectivity. Most field data are collected via simple forms or by local partners; more complex analytics stay on our side of the system. Farmers receive decisions, not dashboards.
Oneseason, stepwise playbooks – Instead of overwhelming communities with a “total system change”, we design stepwise playbooks: what to do this season, with this budget and labour, to move one level up in soil health and resilience. Each step is evaluated before scaling.

Coownership of tradeoffs – Any prescription that increases labour or shortterm risk is negotiated. If a practice is agronomically ideal but socially or economically unworkable, we do not force it; we search for secondbest options that are actually adoptable.
By hiding complexity inside the engine and delivering simple, contextaware actions, we keep innovation grounded in the realities of the people who work the land.

What three pieces of advice would you give to other founders who want to build impactdriven or climatefocused ventures?

Anchor everything in realworld data, not just theory. Climate solutions live or die in the field, not in pitch decks. Design rigorous pilots, measure baselines and outcomes with independent partners. Be willing to update your thesis when the data contradict your assumptions.
Treat community trust and IP protection as equally strategic. You can and must protect your core IP–algorithms, datasets, methods–through trade secrets, database rights and targeted patents. But do it while being radically transparent and respectful with the communities you serve. They are not just “use cases”; they are partners whose knowledge and risks you are leveraging.
Design your funding architecture from day one. Climate ventures often need hybrid capital: grants, revenue, equity, sometimes carbon finance. Don’t assume a single VC round will solve everything. Map which parts of your impact model generate cash flows and which will always need concessional funding, and architect your structure accordingly.

You are part of the Pioneers Club. How does this environment support your work and your mission?

The Pioneers Club in Neumarkt in der Oberpfalz, Bavaria, Germany, is a curated ecosystem that brings together Mittelstand companies, startups, digital experts and creatives in a shared space. For Symbioverse, it provides three types of support:
A bridge to the real economy – Many of our potential partners are familyowned businesses, SMEs and impactdriven corporates, not just tech investors. The Pioneers Club sits exactly at that intersection, making it easier to translate a regenerativeagriculture vision into concrete collaborations with manufacturers, distributors or regional champions.

A testbed for narrative and strategy – Being in an environment where other founders and experienced operators challenge your assumptions is invaluable. It helped us sharpen our hybrid model (forprofit ampeloGhor and nonprofit arm) and stresstest our climate narrative against the expectations of European industry.
Visibility and legitimacy – Participating in Pioneers sprints and events gives a small climate venture from Neumarkt a platform far beyond its size–essential when we are looking to raise capital and recruit talent for a technically demanding mission.

Which benefits of the Pioneers Club do you rely on most: coworking spaces, the community, flexibility or access to a strong network?

We use all of them, but in practice three stand out:
The curated community – Having a concentration of founders, domain experts and Mittelstand leaders in one place means that a casual coffee can turn into a partnership conversation or an introduction to a vineyard owner or university lab.
The network and bridging function – Pioneers acts as a connector between startups and established companies in Bavaria and beyond. For Symbioverse, that has meant access to potential industrial partners, sustainability teams and climatefocused financiers that would have taken years to find alone.

Flexibility of space and format – As a distributed team working between Germany, Africa and Latin America, we need a physical base that can handle intense sprint weeks and quiet research phases. The coworking and meeting spaces, plus regular events, let us dial our presence up and down without losing connection to the ecosystem.
The physical desks are useful; the real value is the network that comes with them.

How does being surrounded by experts, events and 150 member companies help you expand the Symbioverse initiative?

For a venture like Symbioverse, expansion is not just about more hectares; it is about better partnerships. With the wide range of companies and regular expert events, Pioneers Club supports Symbioverse in three ways:
Faster learning cycles – We can sensecheck ideas with experts in data, hardware, finance and sustainability in days rather than months. That shortens the time from concept to tested pilot, whether we are discussing sensor partnerships for vineyards or dataprivacy questions around our proprietary dataset.

Pathways into new sectors and regions – Member companies often have operations or partners in wine, food, logistics, retail or development cooperation. Their networks open doors to vineyards, universities and NGOs that might host field trials in Europe, Africa or Latin America.

Credibility with funders and talent – Pioneers Club offers a system in which mentors and experts of the field provide regular feedback about our progress. By having these in our profile, it also creates credibility and shows that we are serious about execution and not only vision. That matters when we approach climatetech investors, apply for grants, or recruit AI and agronomy talent for a mission that is both scientifically demanding and deeply fieldbased.
Ultimately, environments like the Pioneers Club give a small, IPsensitive venture the support structure of a much larger organisation. It allows us to stay focused on what matters most: building living soils, resilient crops and datadriven pathways out of climate risk.

Image Credits: Soumyodeep Banik (Kolkata)

Thank you Dr. Ahan Dalal for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

iStock reveals the visual marketing trends that will shape SMB growth in 2026

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Visuals Generative AI and Authenticity in Marketing

iStock, a leading ecommerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has released its 2026 Marketing Trends, unpacking the visual and cultural trends that will guide how SMBs create, communicate, and compete in 2026.

As generative AI tools accelerate content creation, brands of every size are under growing pressure to stand out—making visual strategy more essential than ever. According to iStock’s VisualGPS research, six out of ten people now say they distrust the advertising they see, largely because they believe it is AI-generated, manipulated, or inauthentic. For SMBs this trust gap creates both a challenge and an opportunity: audiences are consuming more content than ever, but they’re also demanding greater credibility, originality, and authenticity from the brands they engage with.

“SMBs today operate in a landscape where content volume is exploding, but trust is shrinking,” said Dr. Rebecca Swift, Senior Vice President of Creative for iStock. “Consumers aren’t just scanning visuals, they’re scrutinising them. They want to feel a human touch, a point of view, a sense of truth, and something that feels real. These emerging trends show where audience expectations are heading and help businesses create visuals that feel personal, unexpected, and genuinely relatable. When SMBs understand these shifts, they can cut through the digital noise and build stronger, more meaningful connections with their customers.”

Here are iStock’s key marketing trends for SMBs in 2026:

The Risk of Visual Sameness

As generative tools become embedded across everyday marketing, from presentations and emails to websites, pitch decks and social posts, brands are creating more visuals than ever. VisualGPS data shows that 38% of Brits are using generative AI more often than a year ago, because it is easy to produce fast, polished content. The downside is that a lot of content looks and feels the same.

In a sea of look-alike visuals, standing out requires intentional differentiation. VisualGPS image testing revealed that 83% of respondents globally say higher-quality images are more likely to stand out, underscoring the importance of clarity, realism, and craftsmanship, whether content is AI-generated or not.

For SMBs, the opportunity lies in balancing smart use of AI with authenticity. Generative tools can be used to modify real images, which helps customise tone, colour, and composition while maintaining the credibility of human craft, especially given that 67% of British consumers say they prefer real images in advertising.

Designing for Randomness

Randomness is what drives in-person shopping, serendipitous discoveries, and that feeling of stumbling onto something new, both in visuals and in brand storytelling. VisualGPS research shows that skin that appears too smooth, hyper-symmetrical, or clinical, and uniform lighting are some of the biggest visual giveaways that make people think an image is AI. Once an image feels generated, trust quickly erodes.

Algorithmic precision is driving a renewed appetite for materials, textures, and naive, childlike art, anything that feels and looks unmistakably human. For SMBs, this means leaning into simplicity, embracing visuals that show process rather than perfection, and prioritising candor over staging. In a world dominated by artificial polish, it is the happy accidents that signal authenticity, and that authenticity is exactly what audiences are now seeking.

Comfort is Everything

VisualGPS reveals that British consumers’ top concerns today include world peace, inflation, and increased cost of goods and services. In a landscape shaped by economic pressure, job anxiety, and ongoing global crises, research shows that what people want most in the next three years is to focus on their own and their loved ones’ physical health and financial security.

This collective desire for personal wellbeing is pushing a broader shift toward pause, reset, and regeneration. Within this context, comfort becomes the new aspiration: comfort in how we travel, how we work, and how we spend time with the people who matter. Visually, this means showing restful, restorative experiences and capturing social moments that reflect slowness, such as small gatherings, meaningful interactions, and friendships that grow over time. Consider imagery that communicates growth, repair, balance, and renewal, signaling the grounded, restorative future audiences want to see.

To inspire and elevate your visual marketing strategy ahead of 2026 with related imagery and videos, visit https://www.istockphoto.com/.

Image credit: FOTOGRAFIA INC. iStock

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

What if understanding your emotions could transform the way you date?

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Numli people compatibility made practical Anastasiia Sakharchuk

Numli, founded by Anastasiia Sakharchuk, helps people understand emotional compatibility through a data-driven approach and is part of the Pioneers Club.

How did Numli originate and who are the people behind the idea of a data-driven compatibility platform?

Numli grew out of my personal experience. When I first discovered this tool as a client, I was surprised by how accurately it reflected real behaviour in relationships. I began confirming it in practice by documenting patterns and working through insights gained from hundreds of real one-to-one consultations.

Later, Alexa Sinyachova joined the project. She is a tech-founder, startup mentor and an active dating-app user who understands the market from the inside: how people behave, what they are missing and why many apps feel superficial. Alexa brought product vision and a clear understanding of how to turn an accurate compatibility model into a scalable platform.

What core vision drives Numli and how do you plan to reshape how people find meaningful emotional connections?

We believe the next step in dating is not about getting more matches but about understanding yourself. Numli helps people see their emotional patterns and decision drivers before they start communicating with someone. It is a technology that combines psychology and data to make dating more intentional and meaningful.

Our goal is to make emotional compatibility clear and practical, so people waste less time on mismatched contacts and find truly suitable partners faster.

Which users benefit most from your approach and how do you ensure their needs are met beyond traditional dating apps?

Our approach works especially well for women aged 28 to 45. They already have experience in relationships and want to understand not only who suits them but also why certain people attract them or create resistance. They expect depth and accuracy that traditional dating algorithms do not offer.

The market is moving toward intent-first platforms such as Hinge and Raya, where relevance matters more than volume. Numli follows this direction. We do not widen the dating funnel, we help users narrow it down to more personalised, meaningful matches.

What makes your data-backed emotional compatibility model unique compared to existing matching solutions?

Numli begins with the user, not with the pool of candidates. We address the core question people have: understanding their own choices — why they choose certain types of partners, which patterns repeat, what creates chemistry and which qualities truly matter to them.

It is not a test or a fixed typology. It is a model that captures deep emotional reactions and interaction styles. Only after that do we analyse potential matches and provide short, clear profiles of the people a user may connect with. This makes compatibility more accurate and realistic.

What challenges have you faced while building Numli and how have you navigated them so far?

The biggest challenge was turning a large amount of expert and practical knowledge into a system that can describe a person in just a few sentences while keeping the depth. We spent a long time shaping the core logic, testing it on real cases and making sure our wording creates a sense of recognition, rather than resistance.

This ongoing refinement is guided by beta testing, which helps us validate the model in real scenarios and improve the accuracy of every description.

How do you balance data insights with authentic human emotions so users feel understood rather than analysed?

All content in Numli is created manually by experts. We choose our wording very carefully so users feel explained, not judged. Our goal is not to analyse the person but to help them understand the logic of their emotional reactions. Every description is written to support the user and bring clarity, not to place them into a category.

Which developments or new features are you currently working on and how will they evolve the experience on Numli?

We are creating a personality insight model that helps people understand their deeper behavioural patterns and personal strategies. The next stage is to build the advice feature where users can request short expert-style insights. For example, they will be able to ask for personality insights about another person or receive a brief potential compatibility summary. This approach allows us to evolve the product directly through real user questions and needs.

How do you plan to scale your platform while maintaining accuracy and trust in your compatibility system?

We use a hybrid approach. Expert logic remains the foundation, and large language models help with generating variations and structuring data. This keeps the depth and the voice of the content consistent while allowing the product to scale without losing accuracy.

How do you envision the future of dating when emotional compatibility becomes measurable and practical?

We see Numli as a companion in dating that makes the whole process more meaningful. When compatibility becomes measurable, people spend less time on unsuitable options, understand what truly matters and make decisions faster and with more confidence. It improves the quality of dating and reduces emotional fatigue.

Both sides benefit. Users get more relevant matches, and dating platforms gain a compatibility layer that can be developed into a valuable niche service.

What three pieces of advice would you give to founders who want to build a product in such a sensitive and deeply personal market?

First, define a clear and measurable use case. A product in this space should feel like a solution, not a nice-to-have. Users need to understand which problem you solve right now.

Second, respect boundaries. We do not replace therapy and do not try to act as therapists. Our role is closer to a good pharmacist who offers a high-quality tool that makes the journey easier.

Third, make sure users can reach human support when needed. In personal topics, technology should not replace people. It should empower them.

You are part of the Pioneers Club. How does this environment support the growth of Numli?

The Pioneers Club is a place where we receive honest and precise feedback from people with real experience. It helps us think faster and act more confidently, from early decisions to testing prototypes with real users. Most importantly, it gives a sense of not building alone.

Which Pioneers Club benefits do you use most?

For us, the community and the network have been the most valuable. Seeing many different companies up close, understanding what they are building and how they make decisions is incredibly inspiring. Being recognised within this ecosystem is very meaningful for an early-stage startup.

How does the collaborative culture of the Pioneers Club help you refine your product and connect with the right partners?

The collaborative culture supports product development through an open and practical environment. I have had several one-on-one mentoring sessions focused specifically on product strategy.

The internal platform makes it easy to find people with the right expertise through filtering and matching features. Regular events such as pitch nights, monthly awards and offline meet-ups create momentum, broaden context and help us find the right partners faster.

Bildcredits: private

Thank you Anastasiia Sakharchuk for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

What Should Early Founders Focus on to Succeed Long Term?

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Robert Codin Pioneers Club Founders Startups

Robert Codin is a mentor at the Pioneers Club, supporting early-stage founders in building real traction, resilience, and long-term clarity. In this interview, he shares what truly defines progress, what makes founders stand out, and how consistency and mindset shape a startup’s future.

Please briefly introduce yourself and your professional background.

Robert Codin: With more than 15 years of experience, I’m a three-time founder focused on growing and mentoring startups. I’ve mentored over 20 early-stage teams across Europe, mainly in climate, clean, and green tech, working with founders who create genuinely useful solutions for the world.
At BoostlyHub, I help climate tech startups become investor-ready and connect them with aligned capital and pilot projects.
And at Cerc, I lead sustainable construction and architectural projects that demonstrate that green infrastructure works at scale.
At Circ&Lov, I design circular furniture by rescuing discarded office and school pieces and transforming them into bold, joyful new objects.
Three companies, one mission: accelerating meaningful climate innovation across Europe with founders and investors who care about real impact, and have zero tolerance for empty promises.

What personally motivates you to be active as a mentor in the Pioneers Club, and what contribution would you like to make to founders?

Robert Codin: My motivation is simple: I want the work I build and support to create real, positive impact. For founders, that means developing not only business skills but also the mindset needed for the long journey, endurance, discipline, structure, and the ability to stay positive through tough phases. My goal is to help founders grow into the kind of leaders who don’t just call themselves “founders” but truly live the role.

How do you define real progress in the early phase of a startup, and which signals are especially relevant to you?

For me, becoming a founder rests on four pillars:
Vision – an idea with a clear path to becoming real.
Structure – translating that vision into daily actions and weekly metrics.
Discipline – following through on the steps you’ve committed to.
Consistency – the hardest, but essential pillar. Without at least 12 months of sustained, daily/weekly effort, the reality is that most founders will fail. Especially in early stages, these four signals tell me whether a team is genuinely moving forward.

What do you look for when assessing teams that publish their monthly progress in the Pioneers Club?

Robert Codin: I look for clarity, honesty, real weekly traction, and founders who truly listen to feedback and apply it. Progress is consistent movement and informed action. Serious, hungry founders who follow through on what they say become obvious within two interactions.

Which skills do you most often see in young founders, and which competencies are most often missing?

Robert Codin: Most founders come with plenty of vision, curiosity, and a strong “doer” mentality. What’s usually missing is consistency, and the mental resilience to push through difficult phases. Ideas are easy, staying the course is hard.

How do you support teams in connecting technological development, market tests, and customer insights?

Robert Codin: The product-market-fit phase is where everything comes together. I push teams to go outside, talk to dozens, ideally hundreds, of potential customers and partners, and run pilot projects early. Networking is the key, real-world conversations reveal insights founders never anticipated and help ensure that tech development stays aligned with actual market needs. It’s ultimately how early connections grow into long-term customers.

Which challenges do you frequently encounter with early-stage teams, and how do you help them tackle them pragmatically?

The biggest challenges are a lack of consistency and difficulty navigating rough phases. I help founders build strong structures and weekly systems so that even on low-motivation days they know exactly what to do and can execute efficiently. A successful founder sees mistakes simply as “one more way that doesn’t work,” and keeps going.

What sets the Pioneers Club apart from traditional accelerators or other startup communities?

Robert Codin: The community spirit. You can feel the genuine desire among more than 100 members, founders and mentors alike, to help each other succeed. It’s the “village” every founder needs, because, just like raising a child, building a startup requires collective support.

What role does transparency about real progress play for investors and companies?

Robert Codin: Transparency is fundamental. Startups move fast, and unclear updates waste time, distort expectations, and can destabilize founders. Clear, honest reporting creates trust and accelerates decision-making for everyone involved.

What are the most important factors that determine whether a team will succeed or fail long-term?

Robert Codin: Beyond product quality, vision, market fit, and financials, the deciding factor is always the founders. Investors don’t invest in ideas, they invest in teams. Even with funding, a startup will fail if the founders lack the right mindset. The founders’ resilience, clarity, and emotional stability determine the company’s trajectory.

How do you view the opportunities for founders who close their startup but show their skills within the Pioneers Club?

Robert Codin: I strongly believe in lifelong learning. If being a founder isn’t your ideal long-term role, that’s perfectly fine. Many people contribute far more, and thrive, in innovation teams, corporate ventures, or other leadership roles. The Pioneers Club creates visibility for those skills and opens valuable new paths.

How have your own experiences and perspectives on entrepreneurship changed throughout your career, and what developments are you watching closely today?

Robert Codin: I started with pure enthusiasm and drive. Over time, through many difficult phases, I reached what I call my “founder maturity.” I learned that mindset matters as much as business acumen. If you’re not prepared for the long road, expertise alone won’t save you. Being a founder is a marathon, not a sprint.
Today, I’m closely watching the shift toward more meaningful businesses, and the growing demand for real impact over hype.

What do you wish for the future of the European startup scene, and what contribution can the Pioneers Club make?

Robert Codin: I hope to see a stronger focus on meaningful companies, businesses that don’t just make money but also make a difference. We need more courage from founders and lighter, smarter legislation to remove unnecessary bureaucracy. The Pioneers Club can play a major role by fostering transparent, impact-driven, founder-supportive ecosystems across Europe.

Thank you Robert Codin for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

What if startup success begins with unlearning?

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Natalia Tonenka Pioneers Club mentor marketing expert Natalia Tonenka 

Natalia Tonenka is a mentor at Pioneers Club and a seasoned marketing leader with more than 16 years of experience across Europe, the US, and Asia. In this interview, she shares how wartime resilience shaped her approach, why mentoring has become “career oxygen” for her, and what early-stage founders must do to build products customers truly want and investors immediately understand.

What key experiences have shaped you during your 16+ years in marketing, and how did working across different countries influence your approach?

Natalia Tonenka: I’m a marketing leader with over 16 years of hands-on experience in product-led tech companies across Ukraine, Europe, the US, and Southeast Asia. Before the full-scale war I built and ran marketing for Rocket, Moneyveo, Innovecs, Prom.ua, Foxtrot and a few others, usually coming in to create departments from zero, launch new brands, and deliver aggressive growth. My favorite war stories: taking Rocket to 45% market share in Ukraine in the first six months and successfully rolling out two completely new financial products for Moneyveo.

When the war started I moved with my family to Germany. In Berlin I first worked as a marketing strategist in a local agency, then stepped in as fractional CMO for a big Ukrainian logistics player to lead their German launch. In six months we brought in 200,000+ new users and took 3rd place at the Berlin Ecommerce Awards for the fastest expansion of the year.

I also tried building my own AI mental-health startup here, but closed it on purpose, I simply don’t want artificial intelligence poking around in people’s heads. Some things have to stay human. Now I run my own consulting practice and small agency, helping EU- and US-based startups build predictable marketing machines and scale internationally. Ukrainian reality trained me to operate in permanent turbulence; four years in DACH gave me deep local know-how. Put those two together and you get someone who can find growth fast, even when everything feels shaky, because shaky has been my normal for a very long time.

What made you join Pioneers Club as a mentor, and why does mentoring matter to you personally and professionally?

Natalia Tonenka: First of all, I’ve been on the receiving side many times. Mentors literally shaped my career, pulled me out of dead ends, and gave me the shortcuts I needed. I owe them a lot. Then I started mentoring marketing specialists who wanted to become heads of departments or CMOs. I quickly realised I genuinely love teaching: I ran a strategic marketing course for aspiring CMOs, taught digital marketing to Ukrainian refugees in Germany who were switching careers, and saw people land their first jobs here because of it. When I was building my own (now closed) AI mental-health startup, dozens of people gave me their time and advice for free.

The world runs on this simple rule: if you take, you give back. Mentoring startups is exactly that payback, plus I learn something new every single session. I get a front-row seat to projects that can actually change the world, and the energy I get from founders who are ready to move mountains is priceless. So for me mentoring is not charity work. It’s career oxygen, a way to stay sharp, and the best reminder that the knowledge in my head is only valuable when it helps someone else fly.

What signals tell you that an early-stage startup is truly moving forward?

Natalia Tonenka: For me, real progress at the early stage is when the team stops “inventing” and starts truly hearing their users. I know things are moving forward when: they’ve done proper custdev interviews and can articulate the problem and value in their customers’ own words — not their own assumptions. The business model is clear: they know exactly how much money they need, for what, when they’ll break even, and why an investor should care. There’s a realistic roadmap, a working MVP, a live website/app, and the first real users, customers or partners are already in.

The team is gradually filling the right roles. And the things I always pay closest attention to: how fast the founders can kill their favourite hypotheses (the best ones kill 8 out of 10 ideas before even testing). Whether they measure absolutely everything they possibly can, even if the dashboard is still tiny. Whether the product solves a problem people are willing to pay for right now — not “in two years once the market is ready”. When all of this is in place, I know the startup is alive and heading in the right direction.

What unique value do you bring to your mentoring sessions?

Natalia Tonenka: I bring 16 years of hands-on marketing experience from both chaotic Ukrainian startups and big corporations, plus 4 years of scaling in the rule-heavy DACH environment and my own (now closed) AI startup. This mix — startup survival mode, corporate discipline and the very fresh memory of being a founder myself — is what I use every mentoring session. It helps early teams spot fatal mistakes before they burn cash, build investor-ready metrics from day one, and separate “cool idea” from “people will actually pay for this right now”.

What are the most common mistakes you see early-stage founders make?

Natalia Tonenka: The biggest problem I see over and over again is that founders fall in love with their solution instead of falling in love with the customer’s problem. Most teams are terrified of talking to real people, so they guess, run superficial surveys at best, and end up launching yet another “me-too” product nobody truly needs. I fix this first: I give them simple, battle-tested scripts and techniques to find the right people, get them on a call, run proper depth interviews, and actually hear the pain in the customers’ own words. Once they have 15–20 real interviews, the product direction usually changes 180° — and for the better.

The second classic trap is money blindness: founders don’t know how much to ask from investors, how to calculate a realistic marketing budget, or which metrics actually matter. I walk them through unit economics from day one, build the first financial model together, and teach them to measure everything that moves. Suddenly the pitch stops being “we have a cool idea” and becomes “here’s the exact problem, here’s proof people will pay, here’s how we get to breakeven in 14 months”. The result? Investors stop seeing dreamers and start seeing future business owners who already think (and speak) like CEOs. That’s exactly how I help early teams turn vague excitement into a product customers want and a story investors can’t ignore.

How do you define the right balance between product focus and being data-driven?

Natalia Tonenka: Data-driven isn’t a religion for me — it’s a tool that has to be used at the right moment. At the very early stage (pre-sales, pre-PMF), there simply isn’t much meaningful data to track. Trying to be “data-driven” when you have 30 sign-ups is pointless and often paralyzing. At this point I look at one thing only: how fast and purposefully the team is moving along the roadmap, how quickly they test hypotheses and talk to real people. Speed of learning beats any dashboard. As soon as the first sales appear (even €100–500 a month), everything changes.

From that moment on we start tracking the key metrics at least in Excel: CAC, LTV, payback period, retention cohorts, conversion rates. Once these numbers are stable for 2–3 months and we understand what actually works, we build automated dashboards (Amplitude, Mixpanel, whatever fits the budget). My rule is simple: before first revenue → focus on speed of customer interviews and hypothesis killing. After first revenue → every euro and every day must be measured. Use data when it actually exists and can protect you from big mistakes.

How should founders shift the ratio between product and marketing as the startup evolves?

Natalia Tonenka: In my experience the balance isn’t 50/50 — it’s 80/20 in favour of product until you have repeatable sales, then it flips to 50/50 and eventually to 20/80 when you’re scaling aggressively. Pre-PMF (no repeatable sales yet): 80% product/build + 20% marketing/validation. Marketing’s only job is to bring real user feedback as fast and as cheaply as possible. Everything else is waste. First 10–50 paying customers: 50/50. Product keeps solving the core pain, marketing starts building the first predictable channel and proves unit economics. Post-PMF, growth stage: 20% product (iteration + retention) + 80% marketing/sales.

At this point the bottleneck is almost always distribution, not the product itself. I’ve seen dozens of startups die because technical founders kept polishing the product for months while marketing was “someone else’s job”. And I’ve seen the opposite — marketing burning cash on a product nobody wanted to pay for. The right ratio is brutal but simple: marketing weight must grow exactly in proportion to proven demand. No proven demand — no big marketing. Proven demand — marketing eats the oxygen.

What practical tools do you give to founders to help them move faster?

Natalia Tonenka: I support founders with limited resources simply by giving them everything I already have — for free. Ready-to-use tools from my 16 years that actually worked: customer interview script (15 questions that reveal real pain in 25 minutes), one-page Lean Canvas template I used for my own startup, one-page GTM plan that fits on an A4 sheet, simple unit-economics Excel that shows runway and breakeven from day one, pitch-deck structure that helped my teams raise money more than once. No theory, no paid courses, no “come back when you have budget”. Because I know exactly how it feels when there is no money yet, and every wasted day is critical. My job is to remove weeks of reinventing the wheel so they can start testing and talking to real users tomorrow morning.

Why is Pioneers Club such a valuable platform for founders?

Natalia Tonenka: Pioneers Club is one of the few communities in Germany that genuinely accelerates the path from idea to real funding. For startups it delivers hand-picked, battle-tested mentors who’ve already built and scaled what the founders are fighting for, direct matchmaking with active angels and VCs (including access to exclusive events and free tickets to top conferences where investors actually show up), a credibility badge that instantly attracts talent, partners, and follow-on interest. For mentors and talents like me it’s the best place to stay sharp, spot the strongest teams early, and sometimes join or co-invest. In short: the Club shortens the distance between “building in stealth” and “standing in front of the right investor” — dramatically.

How does the network support founders when teams need to grow or change?

Natalia Tonenka: I’m not sure I can give a strong answer here, because in the startups I’ve mentored so far the opposite has happened: new co-founders actually joined the teams, and nobody has left yet. But of course, if a founder does decide to move on, Pioneers Club makes the next step very natural. There’s an active job board where founders openly post exactly who they need (CTO, CMO, Head of Growth, etc.), and the network quickly connects the right people.

Natalia Tonenka: The startup landscape has shifted dramatically over the past few years: from the “growth-at-any-cost” era to a much more disciplined, niche-focused, and sustainable reality. Markets reward deep specialization instead of universal platforms, user expectations have skyrocketed (personalization, trust, data safety, and seamless mobile experience are now table stakes), and company structures have become leaner, remote-first, and heavily AI-augmented. Investors pour money only into teams that prove strong unit economics early and embed responsibility (ethical AI, sustainability, transparent data use) into the core of the product from day one.

For new founders my advice is simple: stop chasing trends — solve a painful problem you truly understand, talk to real users weekly, build trust and retention before aggressive acquisition, and use AI as a force multiplier, not as a buzzword. The winners in 2025–2026 are the teams that combine ruthless focus on real customer value with clean numbers and a culture that can pivot overnight. Everything else gets filtered out fast.

What is your outlook on the DACH startup ecosystem, and what needs to change to unlock its full potential?

Natalia Tonenka: I’m genuinely optimistic about the DACH startup scene: we have the engineering talent, the capital is rising, and real strength in deeptech, fintech, greentech and healthtech that solve big, painful problems. Three things will decide whether we become a true global powerhouse or stay “very good but not explosive”: mentoring — it already saves founders 6–12 months, turns first-time founders into second-time founders without the scars, and opens direct doors to investors and corporates.

Diversity — the more women, immigrants, and non-traditional backgrounds we have in founding teams, the faster we create products that work globally and the higher the creativity and resilience of the entire ecosystem. Bureaucracy — the only real brake I see today; endless paperwork and slow processes for visas, funding programs, and even simple company registration still scare off too many international talents and slow down capital flow. Fix that one bottleneck, keep pushing mentoring, diversity and strong marketing, and DACH will start producing global category leaders on a regular basis.

Thank you Natalia Tonenka for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

What if the key to tomorrow’s energy challenges is already emerging?

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Battery and Energy Storage Europe: battery and energy focus David Reeks

Battery and Energy Storage Europe brings together innovators, experts, and industry leaders to showcase and advance the future of battery technology and energy storage across Europe

Can you tell us about the story behind Battery and Energy Storage Europe and what industry experiences inspired you to launch the event?

We identified a clear gap in the international events space. While there are automotive-focused battery events, nothing truly showcased Europe’s pioneering work across emerging battery applications. The next decade of growth will come from sectors beyond electric vehicles – e-bikes, eVTOL aircraft, grid-scale storage, maritime electrification, drones, and long-duration energy storage systems. European innovation in these areas is substantial but lacked a dedicated platform. We wanted to create an event that bridges European innovation to next generation applications.

What values and principles guided you in establishing Battery and Energy Storage Europe?

Three core principles guide us. First, prioritising European innovation and energy independence – Europe’s technological capability deserves a dedicated showcase. Second, promoting collaboration across the entire ecosystem – connecting researchers, industry leaders, start-ups, and policy-makers to facilitate genuine knowledge transfer. Third, accelerating the transition to sustainable energy. These values are reflected in everything from our venue choice to our programming across the full battery value chain.

What is the long-term vision of Battery and Energy Storage Europe, and what steps are you planning to achieve it?

Our vision is establishing Battery and Energy Storage Europe as the catalyst for European leadership in the global energy landscape – where the future of battery technology is actively shaped, collaborations form, investments happen, and innovations find their path to market.
We’re building strong foundations with 5,000 battery professionals, 150 exhibitors, and over 100 expert speakers in our first edition. We’re curating our conference to explore the roadmap for European battery industry success and establishing Barcelona as the natural home for this conversation.

How do you define success for your event, and what milestones are you aiming to reach in the coming years?

Success isn’t just about numbers. Real success is measured by tangible outcomes: new collaborations formed, investments secured, and innovations moving from exhibition floor to real-world application.
We want Battery and Energy Storage Europe to be where European companies, R&D centres, and start-ups showcase their work and find genuine pathways to market. If we facilitate knowledge transfer between research, industry, and policymakers whilst strengthening European industrial and energy independence, we’ll have achieved our goal. The highly positive reception from companies, institutions, and researchers confirms we’re on the right track.

Who is the primary target audience of Battery and Energy Storage Europe, and how do you ensure their specific needs are met?

Our audience is the diverse ecosystem driving Europe’s green energy transformation – energy professionals, engineers, entrepreneurs, and investors across the battery technology value chain. This spans materials scientists to manufacturing specialists, system integrators to those working on lifecycle management and recycling.
We focus on practical, market-ready applications. Our exhibition hosts technology companies, R&D centres, and start-ups presenting next generation solutions in advanced materials, manufacturing technology, battery design and management systems, digital product passports, and recycling. We’re creating a bridge from innovation to application.

What feedback have you received from industry partners so far, and how does it influence your programming?

The reception has been highly positive. Companies, institutions, and researchers tell us this event is long overdue – there isn’t another event in the battery technology calendar like it. They appreciate we’re addressing the full range of emerging applications beyond automotive: grid-scale energy storage, aerospace technologies, drones, railway and maritime electrification.
This feedback directly shapes our programming. We’re ensuring the conference explores practical pathways – from emerging electrochemistry to recycling technology, new materials to safety solutions – whilst facilitating genuine knowledge transfer to help move innovations to market.

What are the biggest challenges you have faced since founding Battery and Energy Storage Europe, and how have you overcome them?

Launching a first-of-its-kind event required convincing stakeholders there was space for a distinctly European-focused battery event beyond automotive applications. We demonstrated the clear market gap – whilst the battery sector evolves rapidly across multiple applications, no dedicated platform brought this ecosystem together.
Our partnership with Fira de Barcelona has been crucial. Their track record with innovation events like Smart City Expo World Congress, combined with their commitment to energy transition, gave us immediate credibility. We focused on a clear value proposition: a strategic networking opportunity bridging European innovation to next generation applications.

How do you adapt to market changes or unexpected obstacles in the battery technology sector?

The battery sector evolves incredibly quickly. We’ve designed Battery and Energy Storage Europe to be inherently flexible and future focused. Rather than locking into specific technologies, we focus on broader themes of innovation, emerging applications, and sustainable energy transition.
We stay close to the sector through continuous dialogue with companies, R&D centres, and industry experts, allowing us to adjust programming to reflect what’s most relevant. Addressing the entire battery value chain gives us flexibility to emphasise different aspects as market priorities shift.

What sets Battery and Energy Storage Europe apart from other events in the battery and energy storage sector?

Battery and Energy Storage Europe is the first of its kind internationally. No other event showcases Europe’s home-grown battery technology industry across the full spectrum of emerging applications. We’re going far beyond electric vehicles into e-bikes, eVTOL, grid-scale storage, aerospace, drones, railway and maritime electrification – focusing on where the next decade’s growth will be found.
We present disruptive advances across the entire value chain in Barcelona, one of Europe’s most dynamic technological capitals. There is no other event in the battery technology calendar like it.

What unique services or opportunities do you offer that attendees can only find with you?

Battery and Energy Storage Europe offers a comprehensive platform bridging European innovation to next generation applications across the entire battery ecosystem. Attendees will find hundreds of technology companies, R&D centres, and start-ups – particularly emerging innovators – presenting solutions focused on the European context and pathway to market.
Our conference features top-level international experts exploring Europe’s energy innovation future and practical roadmap to success. We facilitate genuine knowledge transfer between research, industry, and the public sphere, helping start-ups and innovators move from lab to market. This is where the next decade’s key collaborations and investments will be formed.

What new projects or expansions do you have planned for Battery and Energy Storage Europe in the near future?

Our focus is making the first edition in September 2026 exceptional. We’re bringing together 5,000 battery professionals, 150 exhibitors, and over 100 expert speakers at Fira de Barcelona’s Gran Via venue, with a conference exploring the roadmap for European battery industry success.
The highly positive reception gives us confidence Battery and Energy Storage Europe will grow into a vibrant platform promoting European leadership globally. We’re building relationships with companies, institutions, and researchers for year-round engagement. But we believe in strong foundations first – getting the first edition right and letting future direction be guided by our community’s needs.

What three key pieces of advice would you give to people starting their own industry-focused event?

First, identify a genuine gap. We saw that Europe’s pioneering work in emerging battery applications had no dedicated showcase. Ensure your event fills a real unmet need.
Second, build the right partnerships from the start. Our collaboration with Fira de Barcelona gave us immediate credibility and world-class infrastructure. Partner with organisations sharing your values who bring expertise and trust.
Third, focus on creating real value, not just putting on a show. We’re obsessed with facilitating genuine knowledge transfer and creating pathways from innovation to market. If you focus on tangible outcomes and solving real problems, the rest follows. Listen constantly to your community and stay close to evolving sector needs.

Picture David Reeks @ Battery and Energy Storage Europe

Thank you David Reeks for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Could a small innovation make a big difference for everyone?

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Trovr: recycling solutions for the DRS future

Trovr is transforming the way people return and recycle drink containers by offering accessible, space-saving and user-friendly technology for independent retailers

Can you tell us about the story behind Trovr and what industry experiences inspired you to launch the company?

Trovr is a recycling technology company on a mission to make recycling single-use drink containers easy, rewarding, and accessible for everyone. We’ve developed the QUBE – a compact, smart recycling machine designed specifically for independent retailers – along with consumer and merchant apps that turn recycling into a rewarding experience.
I’m a serial entrepreneur with many years’ experience leading sustainability investments. however originally from a media background having spent my early business career in music, print media, marketing and events. Coming from outside the recycling industry gave me the ability to look at the challenges around DRS (Deposit Return Scheme) from a different perspective.

The industry has been stuck in conventional thinking, focusing only on large-scale machines for supermarkets. I asked, “Why are we ignoring independent retailers, where are their solutions?” They were being left with an impossible choice: invest £10,000 plus in big machinery they couldn’t afford, or resort to unhygienic plastic bags behind the counter. Yet in most countries they’re legally required to participate in the DRS. We created the Trovr QUBE to fill that gap.

What values and principles guided you in establishing Trovr?

Our core principle is accessibility – making sustainable recycling solutions available to everyone, not just those who can afford expensive infrastructure. We believe in turning regulatory compliance into a business opportunity rather than burden. We see ourselves as enablers, here to support scheme operators, brands, retailers and consumers. Most importantly, we’re driven by genuine environmental impact. In the EU, where our machines are already live and being used by consumers, retailers and seen measurable increases in customer footfall and engagement plus high rates of in-store recycling. That’s what this is really about.

What is the long-term vision of Trovr, and what steps are you planning to achieve it?

Our immediate focus in early 2026 is scaling UK trials to several hundred machines, then rolling out our target of 20,000 machines ahead of the October 2027 Deposit Return Scheme launch. 2026 will see DRS schemes launching in Singapore, Spain, Portugal, Uruguay and Greece. Our plan is to provide the Trovr QUBE to the independent retail sector in all these countries plus launch our solution in all existing DRS territories in the EU.
The DRS is a powerful environmental initiative that actually works to increase recycling rates to a much higher level. As a company we aim to be part of the overall solution and keep driving up recycling rates but targeting 50,000+ machines installed across Europe.

The growth of our QUBE network enables the growth of our Trovr consumer platform and digital business. Our ultimate vision goes beyond recycling machines – we’re building a consumer loyalty platform and marketing engine at scale. If we reach those numbers with 50+ daily interactions per machine, we’re talking about a platform that offers significant consumer marketing reach. The QUBE is the endpoint of a transaction, but the app is the beginning of a relationship.

How do you define success for Trovr, and what milestones are you aiming to reach in the coming years?

Success for me is deeply personal – it’s about making a real dent in the plastic crisis. Millions of tonnes of plastic enter our oceans each year, equivalent to dumping a garbage truck full of plastic every single minute. Each year the world generated 353 million tonnes of plastic waste, and only a small percentage of all plastic has ever been recycled. Those numbers genuinely keep me up at night. Future generations will inherit this mess unless we act now. This is an indefensible man-made problem which we can and must fix.

Success means helping achieve that 90% recycling rate mandated by the EU. We’ve already seen it work where our machines are live and operational. We’ve witnessed measurable increases in plastic recycling. That’s not theoretical; that’s real impact happening now. If communities and counties can scale that globally, we’re talking about genuinely changing the trajectory of plastic in our environment. The commercial milestones – 20,000 UK machines within three years, multiple revenue streams – only matter if they deliver environmental impact.

Who is the primary target audience of Trovr, and how do you ensure their specific needs are met?

Our primary target is the independent convenience sector in the UK, most of whom will be legally required to participate in the Deposit Return Scheme (DRS) from October 2027 but have been ignored by the traditional recycling machine industry. These are your local corner shops, independent retailers, petrol stations – businesses with limited space, tight budgets, and minimal operational complexity. We are also targeting any other locations that sell drinks products. This includes cafes, gyms, sports clubs, hospitals, rail stations etc plus voluntary return points such as charities and schools. We believe DRS is a great way to support charitable giving. Donate your 20p deposit to the charity of your choice.
We’ve purpose-built the QUBE specifically for small location constraints.

At just 0.37m² footprint – roughly the size of an ATM – it’s four times cheaper and considerably smaller than traditional Reverse Vending Machines. We also offer our affordable Trovr “DRS as a Service” subscription which includes hardware, software and maintenance to break down a barrier to entry. With zero upfront cost our subscription offer removes the painful capital expenditure decision. The handling fees they earn – typically 1-2p per container – can make Trovr QUBE a cost-neutral solution from month one if the retailer fully engages his consumer community in the recycling process.

What feedback have you received from independent retailers so far, and how does it influence your product development?

The feedback has been brilliant across all our live markets. In EU counties where our machines are already operational and being used by consumers, retailers appreciate how the system integrates seamlessly into their operations without disrupting workflow or taking up valuable space.
Retailers tell us they love the real-time data through our Merchant Dashboard – they can see exactly what’s being recycled and create custom in-app offers to drive repeat visits. The biggest relief is eliminating manual handling – no more bags behind the till, no more hygiene risks, no more staff involvement and cost. That feedback reinforces we’ve solved the right problem in the right way.

What are the biggest challenges you have faced since founding Trovr, and how have you overcome them?

The biggest challenge has been educating the market. The Trovr QUBE is a new and disruptive technology supported by a new attitude and business models. It did not exist before we built it hence our need to introduce and prove its value to the industry. Most independent retailers naturally see DRS as financially challenging. Not because they don’t care about the environment but because of the cost and operational implications to their businesses. We are shifting their perception by demonstrating our tech can turn DRS into a viable commercial opportunity by driving footfall instore. Increased traffic can naturally lead to increased revenue. Our message is not to steer away from DRS but to embrace the opportunity. Trovr QUBE is there to enable new revenue.

Another challenge was proving durability and reliability – the company has invested €3million plus in product development and long-term testing to ensure durability and deliver a fully EU compliant product. The regulatory landscape is complex, but by working directly with scheme operators and integrating with their systems, we’ve ensured seamless compliance.

How do you adapt to market changes or unexpected obstacles in the recycling and deposit return sector?

We stay agile by maintaining close relationships with scheme operators, regulators, and retail trade associations across multiple markets. When regulatory timelines shift or requirements change, we adapt quickly because our technology is modular – the QUBE can operate completely offline or connect via WiFi, Ethernet, or 4G LTE. Having a team with over 100 years of collective experience in delivering integrated software and hardware solutions helps us anticipate challenges before they become obstacles too.

What sets Trovr apart from other solutions in the deposit return and reverse vending space?

Firstly to note, the Trovr QUBE is not an RVM although it has similar functions, the technical mechanics are fundamentally different. The QUBE is a IOT based smart collection device purpose-built for small footprint retail locations whilst traditional Reverse Vending Machines (RVMs) are designed for supermarkets with compacting capabilities. The QUBE targets independent retailers operating taking part in manual DRS collections. Our direct competition is actually a plastic bag behind the counter, and we offer numerous advantages over that.
We combine affordability with a compact footprint – considerably smaller than most RVMs on the market. We act as a platform enabler and vital tool for retailers which makes us non-threatening to all stakeholders. Our patent-protected design and offline capability provide deployment flexibility.

Our long-term differentiation lies in our business approach to monetise the asset through different media channels. This is to create new revenue streams for the retailers ending in a positive cashflow position.
Our Trovr consumer app provides a digital ticket option to remove the need to create paper ticket waste. Also, a digital DRS payment system to return consumer deposits to their chosen destination. The app has a loyalty points platform that can be utilised by the retailers plus in app advertising. As part of our future roll out plan, we will be introducing a range of consumer services for example in app payment cards and DRS savings accounts.

What unique services or capabilities do you offer that retailers can only find with you?

We’re the only solution combining affordability, compact footprint, and new revenue generation for independent retailers. Traditional Reverse Vending Machines crush containers; as a manual handling device the QUBE scans, weighs, and securely stores them, keeping the technology simpler and more affordable whilst preventing fraud practices sometimes associated with manual collection.

Our Merchant Dashboard provides real-time recycling data and lets retailers create custom in-app discounts to convert recycling activity into repeat visits. The offline capability means you can deploy a QUBE at a festival or remote location without the internet. And we’re building a consumer loyalty ecosystem through the Trovr App where consumers earn rewards and can exchange points for cash or vouchers from thousands of brands. No one else offers this complete package.

What new projects or expansions do you have planned for Trovr in the near future?

We’re launching our own Trovr retail media screen network with each QUBE installed. The retailer has a choice to be part of the Trovr media network and will receive a revenue share from media sales. A combination of the media advertising and Trovr consumer app help us provide brand partners with a unique consumer and product data set. Brands will be able to understand granular data on dwell time, demographics, and reach. Actively, we are talking talking to brands about ecosystem partnerships and app co-marketing.

We’re preparing a rollout in Ireland ahead of the UK DRS launch. We’re exploring franchise opportunities with petrol station networks and developing school partnerships to educate young people about recycling. Beyond Europe, we’re looking at Singapore, Uruguay, South America, Africa, and US states already running DRS schemes. The goal is to establish Trovr as the global technology provider for accessible DRS infrastructure.

What three key pieces of advice would you give to people starting their own hardware or sustainability-focused business?

First, make a solution for an existing problem, not the other way around. Once you find the problem in need of an answer, deep dive into the size of the market to confirm there is scale. Don’t try to be everything to everyone – we focused on independent retailers who’d been ignored, and that clarity drove everything from design to pricing.

Second, make your solution economically viable from day one. Sustainability businesses fail when they rely on goodwill rather than solid business models. Our subscription model can make the QUBE cost-neutral immediately, removing barriers to adoption. Retailers see it as a revenue opportunity, not a cost.

Third, bring a fresh perspective to old problems. Coming from outside the sector is fine but make sure you are supported by professionals from inside your target industry. Don’t be afraid to challenge the status quo. Nothing in this world would ever change or advance without disrupters. So, push the boundaries, dare to be different and understand any new tech development always takes twice as long and costs twice as much as you expect.

Picture Nick Yeatman@ Multiplier

Thank you Nick Yeatman for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Anaphite battery tech cuts CO2 in EV production

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Anaphite-Joe-Stevenson-CEO-of-Anaphite

Anaphite, a UK battery technology company, today announces the results of a third-party sustainability assessment of its patented dry coating technology platform for battery electrode manufacturing. The independent analysis was carried out by life cycle assessment experts Minviro and found that Anaphite’s technology cuts carbon emissions by 3.57 kg CO2 eq. per kWh of cell capacity1 compared to the wet coating process used for more than 99% of electrode production worldwide.

If wet coating was completely replaced by Anaphite’s dry coating technology for every cell made in 2025, it would save 7 million tonnes of CO2 – the equivalent of planting 320 million trees. Global annual demand is expected to double by 20303, making it imperative that battery manufacturers adopt dry coating as soon as possible to maximise the environmental benefits it offers.

Due to enormous ovens that dry electrodes on a vast scale, wet coating is an energy-intensive process which produces significant carbon emissions. Dry coating processes – which eliminate the drying oven – are the solution, but successful commercial-scale production has yet to be realised. Anaphite’s patented technology platform combines all the key ingredients of a battery electrode into a single engineered material, optimised for high-speed dry coating lines. This unique approach, combined with Anaphite’s dry coating expertise and capabilities, solves the challenges of achieving dry coating at scale, unlocking carbon emissions savings for battery and EV makers. 

Anaphite’s CEO Joe Stevenson says: “Wet coating of electrodes is well proven, but manufacturers want it replaced by dry coating because of the carbon footprint improvements and cost reductions it delivers. Our unique dry coating process technology is the solution manufacturers need to make EVs more sustainable. We’re delighted to see its environmental benefits confirmed by Minviro’s independent assessment.

“We’re scaling-up the Anaphite technology platform at our facility in the UK and deepening our in-house dry coating capabilities and expertise. We are working in close collaboration with the global automotive industry to bring dry coating to market.”

EU Battery Passport regulations will be mandatory from 2027 for EV and industrial batteries over 2 kWh. Under this framework the total carbon footprint of each battery placed in the EU market must be reported via LCA. For a 75 kWh battery pack, commonly found in many compact- and midsize EVs, Anaphite’s dry coating technology can deliver a 268 kg CO2 eq. saving.

Though carbon saving targets and emissions boundaries have yet to be set for this legislation, it is clear that battery manufacturers must innovate in their manufacturing processes to reduce emissions. For cell makers and OEMs, adopting Anaphite’s dry coating technology platform to significantly reduce the carbon emissions of electrode manufacturing could provide a competitive edge for meeting legislative targets.

Minviro’s assessment of the carbon savings offered by Anaphite’s technology platform are compliant with the ISO-14067 standard for carbon footprint calculation and was critically reviewed by independent experts with extensive LCA and battery manufacturing expertise. Furthermore, the climate change characterisation model used to calculate climate change impacts (IPCC2021 GWP100) aligns with that proposed for the incoming EU battery regulations.

Lydia Bridges, Senior Consultant at Minviro and lead on this project, adds:
“Collaborating with Anaphite on this study has been a great example of how rigorous, transparent assessment can translate innovative process design into quantifiable results. Our independent analysis identified a clear reduction in carbon footprint for Anaphite’s dry coating process compared with conventional wet coating, using ISO-aligned methods and critical review. Studies like this that follow the Environmental Footprint (EF) method provide essential environmental data for cell manufacturers, as this method forms the basis of the EU Battery Regulation carbon footprint quantification.”This work was part of a Feasibility Study project funded by a grant from the UK Government under the Automotive Transformation Fund (ATF), facilitated by the Advanced Propulsion Centre UK. The Feasibility Studies competition aims to produce decision-ready business cases in preparation for projects to develop large-scale manufacturing facilities in the UK.

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How do early-stage founders turn uncertainty into real progress?

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Asaf Pedro supported founders at the Pioneers Club by helping them clearly define the problems they were solving and focus on what truly mattered next. His approach centered on simplifying complex ideas, testing assumptions early, and building momentum through clarity rather than speed alone.