Didomi, a leading Global Data Privacy Solutions provider, is excited to announce it is joining forces with Sourcepoint, a data privacy technology company with strong publisher market share and over 200 global enterprise customers. The deal unites two established pioneers in privacy technology, combining global talent, complementary solutions, and deep expertise across privacy and consent use cases, supported by Marlin Equity Partners, which completed a majority investment in Didomi earlier this year to build the next enterprise privacy category leader.
Together, Didomi and Sourcepoint aim to become the authority on privacy-respecting data collection, data utilization, and attribution across all digital platforms and channels. By aligning server-side innovations that increase return on marketing and ad spend with cutting-edge user consent and preference tools, the combined company will help its publisher and advertiser customers fuel smarter data strategies, resulting in better business outcomes and monetization opportunities. This acquisition is a major step forward for delivering powerful, high-performance privacy solutions for the future of data-driven marketing.
Didomi and Sourcepoint also intend to explore how to deliver highly personalized experiences in the context of the AI transformation of their customer and user journeys. They will look to adapt their products to support the growing concern among businesses and brands about losing the ability to collect and transact on consumer data and the changing landscape of established channels including search and targeted advertising. Helping businesses better educate consumers on the value exchange around AI will also be a key priority.
“The marketing and advertising landscape continues to evolve with privacy at the forefront and with the growing influence of AI,” explains Romain Gauthier, CEO and Founder of Didomi. “Didomi and Sourcepoint are perfectly aligned around a mission to create the most advanced privacy infrastructure aimed at helping businesses confidently balance user trust, regulatory compliance, and performance outcomes. We want to redefine privacy as a strategic growth-lever, including deeply understanding the value exchange between businesses and their customers, while helping them seamlessly navigate this new landscape defined by AI and hyper-personalization.”
Didomi, with this acquisition, is committed to building a unified platform to unlock new opportunities created by the collective innovation of the combined company.
“We are excited to be part of the Didomi team,” said Ben Barokas, Co-Founder and CEO of Sourcepoint. “We began our journey in 2015 with the goal to help the world’s most influential brands to turn privacy compliance into a catalyst for better business outcomes. Together, we can have an even bigger impact on how businesses collect, govern, and activate first-party data, while also staying ahead of the curve when it comes to AI or whatever comes next.”
“As privacy regulations become increasingly complex worldwide, enterprise companies need more than just powerful technology,” explains Brian Kane, Co-Founder and Chief Operating Officer of Sourcepoint. “They need a partner that combines enterprise-grade solutions with world-class service. That’s exactly what we’re building together with Didomi, with a focus on helping our customers not just adapt, but lead.”
The acquisition of Sourcepoint is backed by Didomi’s new investment partner, Marlin Equity Partners, who recently completed a majority investment in the company to fuel its global expansion, growth strategy, and technology innovation. The Sourcepoint deal comes on the heels of Didomi’s April acquisition of server-side tracking infrastructure company Addingwell, which will now be part of the service offering for both Didomi and Sourcepoint customers.
It’s not every day you meet someone who’s been shaping the future of energy since the era of brick-sized mobile phones. But Ulrik Grape isn’t just a cleantech veteran – he’s one of those rare voices who’s seen the battery revolution from the inside, long before it became mainstream. We caught up with him to talk about his unlikely start in the industry, the lessons he picked up on merchant ships, and why he believes going electric is one of the most urgent steps we need to take for the planet. What followed was a conversation packed with insight, candour and the kind of long-haul perspective you just can’t fake.
Ulrik Grape, your career spans continents and decades in energy tech. What was the spark that first got you excited about cleantech – and what’s kept you in the game all these years?
Ulrik Grape: I fell into the battery world back in 1995 when I was pitched on a battery start up in Denmark. Back then you could see the proliferation of mobile phones and laptop computers and they needed batteries that could last much longer and were more durable. EVs were around but on a very small scale, but it all made sense to me that electrically powering products was a better way to go also from an environmental point of view.
What has kept me in it through these 30 years is that it is a fascinating industry with endless opportunities as we have seen with the tremendous growth and improvements in performances of the technology. And the belief that going electric is one of the most critical steps we need to take to improve the environmental situation on this planet.
Let’s rewind a little. Can you recall a specific lesson or moment from your childhood that still shapes how you lead or make decisions today?
Ulrik Grape: Now you are really challenging me as you are asking me to go back half a century or so, but perhaps two things come to mind. I worked on a merchant ship in my early 20s with people from many different backgrounds to my own, economically, socially and ethnically. It taught me the importance of beauty and the value of diversity.
Ulrik Grape 24M is challenging the status quo in battery manufacturing. What’s been the most difficult hurdle so far – and how did you personally push through it?
Ulrik Grape: A hurdle is improving the willingness of Western OEMs to move fast, accept a calculated level of risk and adopt new technologies that most often are invented here in the West, especially compared to the pace in China. I pushed through this by demonstrating my own personal belief in the technology married with good, quality data from our team of talented technical experts and ensuring we deliver on what we promise.
The battery space is full of hype – from solid-state promises to gigafactory announcements. What’s one myth or misconception you’d love to see retired for good?
Ulrik Grape: That new entrants into the battery field believe that they just need to come with a new technology and they will succeed. Early on I had some good mentors and I remember one of them telling me that a rechargeable battery is the second most complicated electrochemical system on the planet. My question in return was what is the most complicated system? To which my mentor answered the human being. Whether that is truly correct or not is not really important, but it puts things in perspective. These are complicated systems that we work with, and it takes time to get it right.
Sustainability is more than just a line item at 24M – it seems built into your whole process. What does sustainability personally mean to you, beyond just emissions targets and ESG reports?
Yes, sustainability is important to and a focus for 24M. On a personal level it means reducing my own carbon footprint and thinking more about everything I do, e.g. exchanging flights with trains whenever possible, planting trees and plants, and eating more responsibly.
Where do you see 24M – and yourself – in five years? And how much of that vision is clearly charted versus still evolving?
Ulrik Grape: For 24M, in five years I envisage our technologies adopted, in mass production and in products (EVs, stationary storage, etc.). Whether the company remains independent or part of another entity is hard to predict. I would expect 24M to continue to innovate.
For myself, well, I will be 70 years old and expect to still be active as I believe that staying engaged is good for the brain, soul and body – but I’ll be living life at a slightly more relaxed pace.
Ulrik Grape let’s talk geopolitics for a moment. How much do US and global policy shifts – trade, subsidies, supply chains – impact your long-term strategy? Or do you mostly focus on building and executing regardless of political headwinds?
Ulrik Grape: Geopolitical dynamics absolutely shape our strategic thinking, but our business model gives us unique resilience. As a technology licensing company with a global footprint across the US, Europe, and Asia, we’re inherently positioned to adapt to policy shifts rather than be derailed by them.
And finally – when you’re not immersed in cathodes, scaling strategies or boardrooms, how do you unwind? What keeps you grounded outside of work?
Ulrik Grape: Nature (going for a hike), my dog and listening to music. Nature has created and creates the most beautiful things if one wants to listen, see and smell. My dog teaches me about unconditional love. Music can calm you and set you free.
YouTube has evolved into far more than just a video platform. In 2025, it’s a digital marketplace, a social hub and a springboard for business growth all in one. While TikTok and Instagram fight for fleeting attention spans, YouTube remains the powerhouse for consistent, long-form and high-impact content. But to truly thrive here, you need a strategy rooted in this year’s trends.
YouTube Shorts: The Growth Engine of 2025
YouTube Shorts – Google’s answer to TikTok – are no longer just a fun add-on. In 2025, they’re essential. These snappy, vertical videos are a perfect match for younger audiences. They’re designed for quick consumption on commutes, coffee breaks or while waiting for the next meeting.
To drive real reach with Shorts, focus on three core elements: creativity, consistency and community engagement. Jump on trends quickly, but keep your content genuine. The more original and relatable your videos are, the more likely you are to grow your following.
Pro Tip for Startups: YouTube rewards regular Short uploads with increased visibility. Use them as an entry point – a teaser that funnels viewers toward your long-form videos or directly to your product.
Making Money on YouTube: Revenue Streams That Matter
Monetising your presence on YouTube has never been more diverse. Traditional ad revenue is still on the table, but newer income streams are gaining ground – from memberships and integrated shopping to paid Shorts.
Channel Memberships are becoming the norm. Think exclusive content, behind-the-scenes videos, or early access to new releases. For startups, this means steady revenue and deeper brand loyalty.
Shopping Integration now allows viewers to buy directly from your video – whether it’s your product, your merch, or your affiliate links. It’s a huge win for e-commerce-focused startups and lifestyle brands.
Paid Shorts offer bite-sized premium content for a small fee. Educational creators, in particular, are cashing in with tutorials, pro tips and quick how-tos.
Winning Strategies for YouTube in 2025
Success on YouTube today is less about viral hits and more about staying human, building community and experimenting boldly. Here’s what works:
Authenticity matters: Show the real people behind your startup. Human stories build trust.
Engage your community: Reply to comments, run polls, go live. Don’t just post—have conversations.
Mix your formats: Balance long-form storytelling with fast-paced Shorts and interactive livestreams.
Stay on top of trends, be open to new formats, and don’t be afraid to adapt.
The Road Ahead: What the Future Holds for YouTube
YouTube will remain the go-to hub for video content well beyond 2025. But the platform is shifting. AI-driven personalisation will get sharper. Immersive formats like AR and 360° video could break into the mainstream. New revenue options will continue to emerge.
For startups, the key is staying agile. Master Shorts now, get creative with monetisation, and focus on building a loyal audience. That’s the kind of strategy that doesn’t just work this year — it builds momentum for the years to come.
Throwing away food means throwing away resources – and, ultimately, a piece of our future. Tessa Clarke understood that from a young age. Growing up on a farm in rural North Yorkshire, she saw first-hand the effort that goes into producing every bite we eat. But the real turning point came years later: newborn in one arm, a box of uneaten food in the other, and no easy way to give it away before moving house. That frustrating moment planted the seed for what would become OLIO – an app that’s now a global force in the fight against food waste. In this interview, Tessa opens up about her journey from corporate life to impact entrepreneurship, the tough lessons she’s learnt along the way, and why inspiring people to share might just be more powerful than preaching about climate change.
Let’s start at the beginning – what sparked your interest in tackling food waste in the first place?
Tessa Clark: I’m a farmer’s daughter from North Yorkshire, England, and so I grew up respecting the hard work that goes into producing the food we all eat every day. As a result of my upbringing I also have a strong connection to the environment, and recognise how crucial it is for humanity to live in equilibrium with nature. That combined with studying social & political sciences at Cambridge University, followed by an MBA at Stanford University probably meant that I was destined to harness the power of business to undertake systems change work in the environmental space – it just took me two decades to figure that out!
Was there a “lightbulb moment”?
Tessa Clark: Absolutely. It happened when I was moving back to the UK after living overseas, and on moving day the removal men told me I had to throw all our uneaten food away. I couldn’t bring myself to do that and so bundled up my newborn baby and toddler and set out onto the streets clutching my food, hoping to find someone to give it to. I failed miserably. So I went back to my apartment and when the removal men weren’t looking, I smuggled the non-perishable food into the bottom of my packing boxes. That was when I realised that there really should be an app to make sharing my food a lot easier than this!
Looking back at your childhood, were there any early influences that shaped your values around sustainability and community?
Tessa Clark: Growing up on a farm instilled in me a deep respect for food, nature, and hard work. My parents were also from the post-war generation, and so with rationing still strong in their minds, I was brought up with a very frugal approach to life and had the words “waste not, want not” frequently ringing in my ears.
You’ve worked in corporate roles before Olio – what made you take the leap into founding your own company?
Tessa Clark: I spent nearly two decades in corporate strategy and general management across retail, media, and financial services – roles that looked great on paper, but that left me uninspired. I spent many years wanting to do something entrepreneurial, but two things stopped me: I didn’t have an “idea”, and I didn’t have the self-belief to get started. Both of those problems were solved when I uncovered the problem of food waste when I was moving country, and when my co-founder Saasha agreed to join me on the crazy entrepreneurial journey. So my advice now for anyone looking to get started is to find a problem you’re passionate about, and find a co-founder to join you on the journey – if you can.
What personal traits or habits do you think have been essential for you as a founder?
Tessa Clark: Perseverance and adaptability have been critical – founders must embrace a test, measure, learn, iterate mindset. I’ve also built a daily structure to support my mental and physical resilience, which involves booking out the first hour of the day for exercise, and ensuring that I get plenty of sleep and eat healthily. That means that when the challenges start to pile up I feel energised to tackle them, not overwhelmed. I’m also deeply motivated by our mission, which means that failure isn’t an option.
Olio has grown into a global movement – how do you keep the original spirit alive as the team and user base expand?
Tessa Clark: Two things have been crucial for this. The first is to ensure that everyone we work with – whether it be employees, partners or investors, are not just ‘mission aligned’ – they’re ‘mission obsessed’. This is a much higher bar, but is crucial to keeping the mission alive. The second thing is to make sure that our company values of ‘inclusive’, ‘caring’, ‘resourceful’, and ‘ambitious’ are used for everything – hiring, performance reviews and operational decision making. If you get those two things right then everything else follows on relatively smoothly.
What were some of the toughest challenges you faced in the early days of Olio – and how did you push through them?
Tessa Clark: One of the hardest challenges was gaining traction with no marketing budget. To help solve that we launched an Ambassador programme, recruiting passionate volunteers to help spread the word, and today, over 50% of our monthly sign ups join us due to word of mouth.
On a personal level, the first year running Olio remotely with a new baby and toddler, whilst having to do consulting work to bring in the money, and no childcare support, was totally unsustainable. So I learned to create structure in my day to keep me sane. Over the years I’ve learned that entrepreneurship is a series of marathons, not a sprint, so resilience is key.
If you could go back to day one of Olio, what would you do differently, knowing what you know now?
Tessa Clark: I’d do two things different, and both require a mindset shift. The first thing I wish I’d realised earlier is that there’s no such thing as a silver bullet. I spent too much time and emotional energy hoping that the next feature, the next hire, the next marketing campaign or the next raise would unlock hockey stick growth. The reality is that growth comes from layering on thousands of lead bullets, day in, day out. The second thing I’d have done differently is to drop my idealism a lot faster. The reality is that whilst people, or companies should do X, Y or Z, the reality is, behaviour change is incredibly hard to unlock, and so it’s much better to meet people where they are. Giving a tangible example of this: we have had to stop talking so much about the climate and environmental impact of food waste, and instead we now focus on what’s in it for you. For individuals it’s about how good it feels to share and support your local community; for businesses it’s all about the business case and so that’s required us to build out additional products so our clients can generate more revenues from their surplus food, before they redistribute it.
What are some myths or misunderstandings people have about food waste or sharing apps like Olio?
Tessa Clark: A major misconception is that most food waste happens at supermarkets. In reality, in countries like the UK, over half of all food waste happens in the home, while retail accounts for just about 2%. People are shocked when they hear that. The other big misconception is that “no-one will want it”. And that couldn’t be further from the truth: a typical food listing is requested within 30 minutes of being added to the app, and a typical household item is requested within 4-6 hours.
You’re leading a mission-driven team – what’s your approach to hiring and building culture around shared values?
Tessa Clark: From day one, we’ve embedded our four core values – ‘inclusive’, ‘resourceful’, ‘caring’ and ‘ambitious’ – into every hiring process and performance review. These values shape our culture, more than anything, and define who fits well at Olio. We’re also a remote first business, so we probe hard when interviewing to ensure that a remote first approach really is the candidate’s preferred way of working.
What have you learned about yourself through the process of leading a growing company?
Tessa Clark: In common with many founders I’m sure, I’ve learned that I can tend to focus too much on everything we haven’t yet achieved, and so I don’t celebrate the victories easily or often enough. I’ve also had to learn to stop feeling guilty about the fact that Olio is an unashamedly founder-led business, with direct founder involvement in all areas of the business. This doesn’t mean micro-managing, but it does mean we have a laser focused attention to detail and a high quality bar for delivery.
How do you handle tough decisions as a leader – especially when mission and business priorities collide?
Tessa Clark: At Olio we see our mission and financial objectives as being mutually reinforcing, rather than at odds with one another. That’s because we’ve worked hard to create a business model where our revenue – through the service we provide to businesses helping them reduce food waste – supports our impact, and vice versa. We’re unapologetically a for-profit company, and a B Corp, because we believe that profit with purpose is the route to longstanding success. When we have had to take tough decisions – such as restructuring the company for example – I’ve learned that investing time into really explaining the context and history as to how we are where we are, is absolutely crucial for bringing the team along with you. This ensures they understand and buy into the decisions you’ve made, and helps the organisation to ‘bounce back’ much more quickly.
Sustainability is at the heart of Olio – but how do you avoid “green fatigue” or performative eco-talk?
Tessa Clark: First we make sure to use very tangible ‘green’ language. So rather than talking about tonnes of CO2e emissions saved for example, we convert that into how many millions of car miles we’ve taken off the road, which is far more relatable. Second, we make sure to talk about our social impact just as much, if not more, than our environmental impact, because we find that’s what motivates people. For example, people love to know that we’ve facilitated over 50 million doorstep connections, and that 65% of our community has made friends via the app, three-quarters say that sharing has improved their mental health and 84% say it’s improved their financial well-being too.
How do you balance idealism with pragmatism when building a business that’s also trying to save the world?
Tessa Clark: This is something we haven’t been great at to be honest. We saw an enormous – arguably existential – problem facing humanity; we came up with a brilliant solution that works incredibly well, and we expected the whole world would rapidly adopt it. In practice we’ve experienced the the power of existing incentive structures, how the profit motive tends to trump all else, and how tough driving behaviour change can be. Once we figured this out though, we’ve been very pragmatic because we recognise there’s no point in being perfectly idealistic, but also perfectly dead – as that generates no impact at all. So our strategy is to ensure we stay true to our mission and values at all times, whilst doing whatever we can to meet people where they are. Because some impact is ultimately a lot better than no impact.
Beyond food, Olio now supports sharing other items too. Where do you see the future of the circular economy heading?
Tessa Clark: We believe neighbourhoods should become the new marketplace. There are about a billion idle items within a ten-minute walk of your home, and our vision is to unlock access to those by providing a simple, safe and fun way to be connected to your neighbours. Through lending, sharing, and swapping, we’re expanding beyond food into the broader reuse of other household items too.
Where do you personally hope to be in five years – and what’s your vision for Olio by then?
Tessa Clark: We’re celebrating 10 years of Olio this year, and if there’s one thing I’ve learned, it’s how beguiling – but ultimately misleading – 5 year projections are in such an unstable and rapidly changing world! However, as always, we’re working towards a world in which millions of people are connected so the world’s most precious resources can be used and shared, not thrown away. In order to do that we’ve expanded the C2C proposition beyond food sharing to non-food sharing, and in time we’d like to layer on rental too. And on the B2B side of things we continue to move up the waste hierarchy by helping businesses to sell more of their surplus food before they redistribute it; and we’re continuing to explore other parts of the value chain. And of course, we’re actively working to expand the Olio model into international markets, with us having seen organic sharing activity successfully take place in over 60 markets so far.
Do you see Olio as a model for tackling other global challenges, like fashion waste or local resilience?
Tessa Clark: Yes. The core model – connecting local communities through technology, combined with volunteer networks and business partnerships – is absolutely applicable to categories other than just food. And we know we’re providing an enormous increase in local resilience, by optimising waste out of the system. In fact we’ve had a couple of international Governments approach us as they’re looking to increase their country’s food security, and they know that solving food waste can be a very powerful lever in that.
What role do you think tech and innovation will play in building more sustainable communities?
Tessa Clark: Tech is essential: location based services, mobile interfaces, algorithms matching supply and demand – all are core to enabling the optimal utilisation of local resources. We also put a lot of energy into harnessing AI and automations to scale our operations. But just as important are the values and policies with which we manage our community, to ensure that the P2P interaction takes place in a way that’s trusted, friendly and reliable.
What advice would you give to aspiring entrepreneurs who want to solve a big, global problem?
Tessa Clark: Stop looking for big ideas. Start with a real problem you’re obsessed with solving. Test, iterate and learn. Stay mission-focused, and scale wisely.
How do you stay grounded and motivated when the work feels overwhelming?
Tessa Clark: I build structure into my life, and re-energise not just through exercise, sleep and nutrition, but also by looking at the impact we’re having every day on a very human level.
And finally: what’s one thing people can do today – right now – to live more sustainably?
Tessa Clark: Perhaps the simplest thing I’d say is to start with your plate, and don’t waste food. Globally food waste accounts for 10% of all greenhouse gas emissions, and in ‘developed’ countries over half of all food waste takes place in the home. By stopping wasting food you’re having a huge ripple effect – on water, soil, biodiversity, carbon and community. And beyond food, I’d encourage absolutely everybody to have an approach to life which is about sharing more, and wasting less.
Storage for Change: How Ido Ben-Yehuda and Augwind Are Powering the Energy Transition
What makes someone leave a career in the defence industry to dive headfirst into the world of sustainable energy? For Ido Ben-Yehuda, it wasn’t just a career move – it was a personal reset. Today, he’s responsible for international market development at Augwind Energy, promoting a technology that’s turning heads: the AirBattery – an electromechanical storage system that uses water, compressed air and smart engineering to give the energy transition the push it needs. In this interview, Ben-Yehuda talks about his unconventional journey, how Augwind has shifted its strategy, and why underground caverns could play a key role in Germany’s future energy landscape. And he shares why, sometimes, it’s the courage to change direction that generates the most powerful kind of energy.
What initially attracted you to the energy sector, and how have personal values or early experiences shaped your career—particularly your role at Augwind?
I was always enthusiastic about technological advancements. My early experience was in a sector much different than clean energy. I started my professional career in my early 20s in the defense sector, where I gained most of my experience in marketing, sales and business development. After a decade, I felt that the defense area of business is not where I want to realize my potential. This was not the sector for me to fully dedicate my time, energy and talent. I felt that I want to dedicate myself to promoting solutions in other walks of life rather than defense. With that notion, I was part of a deep-tech startup in the field of optical wireless communication, we has a wild ride for couple of years but it seems that the technology was (and still is) ahead of it’s time to shine…Than, in 2020, I was approached by a friend that was working at Augwind at the time, and I got to learn about what the company is doing, and about the energy storage sector in general. I was fascinated by this emerging new technological landscape and was fortunate enough to join the company and be part of that effort. To me, on a personal level, promoting a much needed, sustainable energy solution today is a symbolic completion of the cycle in my career as a marketer.
In my role at Augwind I get to implement and execute the earlier experience I gained in promoting technological solutions, especially in B2B / B2G environment. I believe that it is all about interpersonal dynamics, transparency, and finding the mutual point of interest. It is a privilege to bring those together around a technology that is meant to make reality better.
What personal goals are you pursuing in your current position, and how do you define or measure success for yourself?
Since I personally acknowledge the need for clean, sustainable assets that will provide society with energy-security and resilience. And I personally believe that the AirBattery is a candidate well-positioned for that role, with exceptional advantages in terms of environmental impact- So my personal goal naturally becomes the successful commercial deployment of the AirBattery technology, as a viable, almost optimal solution to bridge long periods of renewable underproduction as the transition advances.
How has Augwind’s overall business strategy evolved since its early days, and how has your marketing approach adapted in parallel?
Augwind’s business-strategy evolved significantly, as you might expect in young technology companies in emerging markets…In the early days of the company we aimed to compete with lithium-ion batteries for short-duration projects. Due to the constant improvements and price reduction of lithium-ion batteries, we decided to best explore the technical features of our solution, and to address much longer durations by integrating into an underground cavern. This configuration is limited in terms of potential deployment, meaning that it can’t be deployed everywhere, but in those regions where caverns are available, or even abundant such as in Germany- The AirBattery can play a significant role by providing the capacity and availability needed for deep renewable integration.
What makes the AirBattery stand out from traditional energy storage systems?
The AirBattery is an electro-mechanical system, a novel technical approach that relays on the combination of two proven, mature energy storage technologies- pumped-hydro and CAES (Compressed-Air energy Storage). Like any other CAES, we benefit from the low cost of storage that caverns provide, especially when targeting hundreds of hours of duration.
What differentiates the AirBattery from other type CAES, is that we use hydraulic turbomachinery (i.e. pumps and turbines) instead of air compressors and expanders. We created a process that uses water to generate compressed air and uses compressed air to run the water through pumps and turbines to regenerate electricity. This liquid-piston type mechanism, resulting in a near-isothermal process (with hardly any temperature change), eliminating the need for thermal compensation as in other types of CAES. This enables AirBattery to provide very long duration at a highly competitive cost per kW/h.
Looking at the future of energy infrastructure—particularly with the growth of renewables—what role do you see Augwind playing in the next decade?
We expect to prove, over the next decade, that such long-duration energy storage to balance the grid is not only technically feasible, but economically sound at global scale. Our vision is that AirBattery technology will enable the final push to net zero, by solving the intermittency challenge at scale.
Personally, I’d love to see our technology contributing to all three pillars of the energy triangle – security of supply through long-term backup power, affordability by reducing price volatility and curtailment costs, and sustainability by enabling more effective integration of solar and wind energy. If we’ve helped accelerate the renewable transition while reducing long-term energy costs for industry and households, we succeeded.
Which regions or target markets hold the most growth potential for Augwind right now?
In general, areas with adequate underground geological formations combined with high renewable energy goals represent the biggest opportunity. The AirBattery technology doesn’t rely on critical minerals or complex supply chains, so it can be deployed using locally sourced supplies and labor virtually anywhere with the right geology.
Germany’s redundant salt caverns, industrial leadership, and climate ambition make it the perfect launchpad, but you’re right, the potential is global. Our goal is to become Europe’s preferred partner for multiweek storage solutions, and from there, we see enormous opportunities in regions facing similar challenges with renewable intermittency.
Who is Augwind’s primary customer base today, and how has that evolved over time?
Current Customers of Augwind are mainly industrial manufacturing facilities, that are implementing our proprietary underground chambers for energy savings in industrial compressed air. These are implemented since 2016, but not for energy storage, rather for energy efficiency- Buffering between compressed air generation and its consumption. For us this is a validation of these chambers as core element of the overall system, being the host of the AirBattery charging & discharging process.
Regarding the AirBattery, as it is still at its pre-commercial stage, this first-of-a-kind project is intended to demonstrate the techno-economical viability of the system in commercial operation. We are in ongoing dialogue with several potential customers and partners, out of which we aim to establish our preliminary customer base for the AirBattery system.
Where do you see yourself and Augwind five years from now? What milestones are you hoping to reach?
We work hard and hope that together at Augwind, we will be able to realize the potential of technology to its fullest extent. In five years from now I expect for a fully operational AirBattery project to be up and running, generating a tangible roadmap for commercial deployment of the system in Europe throughout the next decade. This will be a wonderful accomplishment that I would greatly appreciate being part of.
Are there any new projects, campaigns or partnerships that you’re especially excited about and would like to share with us?
While I can’t announce specific customers yet, I can say that the interest from the German energy sector has been tremendous. We’re currently working closely with a range of stakeholders including local cavern owners, utilities, energy traders, and industrial off-takers to finalize our partnerships.
What advice would you give to young professionals or founders looking to build a career or launch a company in the energy sector?
I would say that if you feel you want to contribute to the advancement of sustainable energy- don’t hold back. The new energy landscape is a fusion of large conservative corporates and much smaller, younger tech companies with an innovative approach. There is much room and demand for young, bright minds that can make a difference. If it is an idea or a solution you think of- I suggest challenging yourself by trying to engage and talk with those that are posed by the problem that you intend to solve. In general, I would say- Be always open to learning and networking, this is an industry with paramount impact on the future and wellbeing of our society.
Finally, what keeps you motivated and energized in your work—what drives you day after day?
What keeps me motivated and drives me at work is the opportunity to be a part of a team, dedicated to bringing a true, much needed breakthrough to the energy marketplace.
The DNA of the company is such that the people I work with are first-of-all great human beings, and on top of that- professional and dedicated to what we do here at Augwind. The prospects for commercially deploying the AirBattery is at the core of our motivation.
I enjoy the dynamics with my team-mates and colleagues, the combination of good vibes, common goal and being productive together as a team keeps our day-to-day office life energized.
After all, we’re all about storing and generating positive energy.
Augwind Energy, a publicly listed pioneer in air-based energy technologies, today announced it intends to build its first commercial-scale AirBattery project in Germany. The facility will be the world’s first industrial-scale operational installation of Augwind’s AirBattery Hydraulic Compressed Air Energy Storage (CAES) technology designed specifically for grid-scale storage for up to months at a time – a game-changer for the global energy transition.
In regions such as Germany and elsewhere in central Europe, long periods of low solar and wind output known as ‘Dunkelflautes’ severely challenge grid stability. Augwind’s AirBattery offers a resilient buffer, providing backup for up to months helping utilities, grid operators and traders to deal with renewables intermittency and stabilise electricity markets.
Augwind’s revolutionary AirBattery system combines two well-established technologies in an innovative way: it merges pumped hydroelectric principles with compressed air storage, circulating water between underground chambers to compress and decompress air at vast scales.
Excess energy is used to compress air to pressures from 50 bar all the way to above 200 bar, depending on the demand and geomorphic structure of the cavern, and feed the pressurised air into vast underground caverns, larger than the Empire State building. The excess renewable energy is effectively stored for times that the sun doesn’t shine, and the wind doesn’t blow with a typical cavern having the potential to store enough compressed air to generate 3-8 GWh of electricity.
The energy is recovered from the system by simply returning the high-pressure air back through the water filled chambers, streaming the water to spin a turbine and generate electricity. Augwind has already reached a 47% AC-to-AC round-trip efficiency at its AirBattery demonstration facility in Israel, validating that commercial installations will exceed 60%.
Augwind’s first commercial scale AirBattery facility will be built in Germany and will utilize a mined salt cavern suited for such long-duration energy storage. The cavern will serve as a low-cost, high-capacity compressed-air reservoir, enabling scalable and cost-effective energy storage for up to several months, a vital capability as Europe races to increase renewable energy penetration beyond 50%.
Or Yogev Founder and CEO of Augwind said
“This is more than a project; it’s a milestone for achieving net zero. With the AirBattery, we’re introducing a storage solution that finally matches the scale and rhythm of renewable energy. Germany’s redundant salt caverns, industrial leadership, and climate ambition make it the perfect launchpad for our first commercial deployment. Our goal is to become Europe’s preferred partner for multiweek storage solutions. With this German launch, we are proving that long term energy storage to balance the grid is not only technically feasible, but it’s economically sound.”
With an initial target commissioning window of 2027–2028, Augwind is now working closely with local cavern owners, utilities, energy traders and industrial off takers to secure permitting and finalize the system design. The project will not only showcase the techno-economic viability of Augwind’s Hydraulic CAES but also lay the groundwork for broader deployment across Europe by 2030.
Why is AirBattery the energy storage solution for the future?
Compared with the alternatives for long-term energy storage such as Lithium-Ion batteries and hydro storage, Augwind’s unique AirBattery system offers incredibly economical and sustainable storage for up to months at a time.
The technology doesn’t rely on critical minerals used to make batteries, including Lithium, Nickel, Cobalt, or Manganese, many of which rely on complex supply chains dominated by Chinese manufacturers. The AirBattery relies on locally sourced supplies and labour and a minimal volume or water which is maintained in a closed system.
In addition, the AirBattery system can be operated by using locally produced renewable excess electricity. This reduces the stress on the electricity grid and simultaneously strengthens the independence from volatile international energy markets.
How does the AirBattery support the energy transition?
Economic resilience: By absorbing surplus wind and solar energy, it reduces exposure to the price volatility of international commodity markets (e.g. oil, gas, coal and nuclear), helping to stabilise electricity costs for consumers and industry alike.
Geopolitical stability: It directly enhances security of supply by reducing dependency on energy imports. This role has gained fresh urgency in the wake of Germany’s exposure during the Russian gas crisis, severely threatening the German energy supply. AirBattery helps shield the energy system from such external shocks.
Addressing the Energy Goal Policy Triangle
The AirBattery solution contributes meaningfully to all three pillars of the so-called “Energy Policy Goal Triangle”, a guiding framework in energy policy:
Security of supply: By storing energy for weeks, AirBattery provides backup power during extended periods of low renewable generation (Dunkelflaute), which will become more frequent as Germany phases out coal and nuclear while accelerating its transition to renewables.
Affordability: The system reduces multi-billion-Euro re-dispatch costs where wind and solar parks are paid to shut down during oversupply (curtailment), in addition air batteries can prevent unnecessary energy grid expansions. Since storage occurs near major wind generation areas (especially off- an onshore in Northern Germany), the grid can avoid transporting peak loads southward, where coal and nuclear previously served. Ultimately resulting in a decrease in short-term price volatility.
Sustainability: By enabling more effective integration of solar and wind energy, AirBattery reduces pressure on and supports the expansion of renewable energy projects. This accelerates the transition while reducing long-term energy costs for industry and households.
Key Advantages of the AirBattery system:
Unlimited duration potential (limited only by the caverns volume)
Exceptionally low cost per kWh for multiweek durations (10-15 USD per kWh). ***
Minimal environmental footprint (land and water)
Modular and scalable design (several MWs per module, multiplied to grid-scale)
Novel combination of proven, established technologies (pumped hydro storage and CAES)
Stable, local supply chain structures ensure long-term reliability and scalability
The modular structure insures high redundancy and therefore, high availability
Strengthens energy transition and lessens dependence on international markets
Cost and performance have been validated by Fichtner Group, renowned German engineering company
L-R: Parker Spielman and Baptiste Richard, co-founders
As EV adoption scales, DejaBlue emerges as the intelligent layer connecting EV charging infrastructure, solar, and energy contracts—reducing costs and operational burden for commercial buildings and fleets.
DejaBlue, the French electrification startup building a platform to optimize flexible energy loads, including EV charging and on-site solar, today announced an $8 million seed round led by redalpine, with the participation of Zeno Ventures and Bpifrance. This financing will fuel the company’s commercial expansion across France and select European markets, the development of AI-powered automation for site management, and the rollout of new energy contracts designed to favor flexible loads. To support its ambitions, the company will double its headcount from 15 to 30, with a focus on technical roles critical to building its vertically integrated energy platform.
DejaBlue entered the energy space by providing commercial real estate owners, fleet operators, and energy managers with a unified offering through which they can orchestrate their energy assets. Both founders have a deep background in reliably managing and optimizing distributed assets at scale from their experience at Google Fi, Uber and Lyft. They are leveraging this expertise to connect EV chargers, solar panels, and energy contracts into a single platform—allowing clients to lower energy bills, boost reliability, and make smarter investment decisions across their sites.
DejaBlue’s charging solution in action at Mobivia
Mira Kamp, Principal at redalpine, said: “We were blown away by how efficiently the small team around Parker and Baptiste executed and built a best-in-class EV charging solution in record time. Now, with their move into vertical integration as both a charge point operator and energy retailer, DejaBlue is uniquely positioned to reshape the energy market through load optimization, demand response, and a seamless end-to-end customer experience that no other provider offers today.”
With energy prices rising and grids growing more volatile, flexible assets like EV chargers and batteries represent an untapped opportunity. DejaBlue is pioneering new types of energy contracts that reward flexibility, especially during the growing midday surplus of renewable electricity. DejaBlue helps businesses take advantage of these moments by shifting EV charging and other loads to times when renewable electricity is abundant and cheap. This reduces energy bills, eases pressure on the grid, and gives renewable producers more consistent demand. It’s a win for everyone: cleaner energy, lower costs, and ensures more regular demand for green energy producers.
“The first wave of electrification was about installations and incentives”, said Parker Spielman, co-founder and CEO of DejaBlue. “Now, as EV adoption becomes the norm, energy itself is the bottleneck—both in cost and complexity. We’re turning energy flexibility into a strategic lever for businesses by coordinating solar, charging, and tariffs to reduce their overall cost of energy.”
Project A, one of Europe’s leading technology venture capital firms, today announces the successful close of its oversubscribed €325 million ($376m) Fund V, increasing its total assets under management to €1.2 billion ($1.4bn). This fund will further Project A’s core mission: to be the trusted partner for Europe’s most ambitious entrepreneurs during the critical pre-seed and seed stages, and even earlier at the idea stage through its Studio platform.
“Our conviction in the transformative power of European entrepreneurship is stronger than ever,” said Malin Posern, Partner at Project A. “Europe is poised to cultivate the next generation of globally significant companies, and this new Fund underscores our deep commitment to being a pivotal partner for these ambitious founders, offering both the essential capital and the deep operational understanding required to navigate their foundational journey.”
Building champions: A proven track record
Since 2012, Project A’s team of seasoned operators has established a leading track record in European early-stage investing success. Project A has consistently produced unicorns across all funds, with notable companies including Trade Republic, sennder, Zepz plus the most recently announced unicorn, Quantum Systems. This consistent ability to nurture high-growth potential from the earliest stages has positioned Project A among Europe’s top-performing early-stage investors.
Deep, specialist support at pre-seed and seed stages
Recognising that Europe’s innovation ecosystem demands more than just capital for early-stage founders, Project A’s dedicated pre-seed and seed focus delivers tailored support and resources precisely when they’re most impactful. This includes:
Dedicated early-stage commitment: Project A’s strengths lie in helping founders achieve their most pivotal early milestones, from crucial first hires to raising top-tier follow-on funding from leading global investors like Accel, Benchmark, Sequoia.
Generalist attitude meets specialist depth: Project A’s thesis uniquely combines breadth and depth – exploring the full scope of innovation while building expertise where it matters most. This keeps the fund focused, forward-looking and primed to spot and support generational companies with dynamic conviction.
Deep sector expertise: This conviction and depth means Project A’s partners are domain experts in the sectors shaping Europe’s future: currently European Resilience, Fintech, Future of Autonomous Work, and Global Supply Chains.
The Project A Studio: For innovators who are still working on their ideas, Project A’s collaborative Studio offers support for the very earliest activities, from idea validation, to team development, and early market fit. Portfolio companies like 11x, ARX Robotics and ENAPI leveraged the Studio during idea validation and went on to raise pre-seed from Project A.
“Our fundamental approach at Project A is to be an indispensable partner for founders from their earliest days,” emphasised Anton Waitz, General Partner at Project A. “Through our focused pre-seed and seed strategy, plus our unique Studio model, we provide not just crucial initial investment but the practical operational resources and deep expertise necessary to navigate the initial complexities and build scalable, impactful businesses. We’re excited to partner with the next generation of exceptional European tech leaders through this new fund.”
Momentum from long-term believers
As a testament to the strength of Project A’s reputation, track record and dynamic thesis, Fund V was significantly oversubscribed and raised at speed, in just four months. The fund was also backed by a diverse mix of new and existing LPs including long-standing institutional investors, major family offices, and strategic partners from across Europe and the US – many of whom have participated in multiple Project A funds.
With this continued support, established teams in Berlin and London, the new €325 million ($376m) Fund V, and a portfolio of 130 ambitious companies, Project A is well-primed to unlock the next generation of European entrepreneurial talent. The firm is also strengthening its London office with the promotion of Jack Wang to Partner who joins existing Partner Malin Posern in Project A’s growing UK team.
TikTok has grown from a fleeting trend into a heavyweight player in digital marketing. By 2025, it’s no longer just a playground for teens – it’s a serious business tool, a marketplace, and a branding powerhouse. Anyone still ignoring TikTok is throwing away visibility, reach, and valuable customer potential. More importantly: what worked yesterday just doesn’t cut it anymore. If you want to succeed on TikTok in 2025, you’ll need a clear strategy, a handle on new features, and a real feel for how the platform ticks.
Why TikTok in 2025 Plays by Different Rules
TikTok has matured. The user base keeps growing, but even more interesting is the shift in demographics. More thirty- to fifty-year-olds are scrolling the For You feed – including business owners, decision-makers, and consumers with serious spending power. At the same time, the platform is pushing hard into monetisation: paid features, creator tools, and e-commerce functions have been significantly expanded.
The algorithm has changed too. Where once almost anything could go viral, TikTok in 2025 clearly prioritises curated, relevant content that provides real value – especially in niche categories. The “lucky dip” days, when random clips suddenly pulled in millions of views, are behind us. If you want reach now, you need to earn it: substance, creativity, and consistency are the name of the game.
Three Key Trends Shaping TikTok in 2025
This year, the focus is on authenticity with intent. Raw and real still works – but not without structure. Simply pointing your phone and hoping for the best won’t get you far anymore.
Here are three specific trends shaping the platform:
1. Edutainment is booming
Educational content with an entertaining twist is more in demand than ever. From tax tips and business advice to DIY and tutorials – those who can present their know-how creatively will get seen. On-screen text, quick cuts and reaction-style formats help make complex subjects digestible and engaging.
2. Micro-communities bring macro results
TikTok is actively boosting content that resonates within tight-knit, specialist groups. Instead of chasing mass appeal, it pays to carve out a niche – vegan nutrition, alternative investing, local start-ups. The more focused your content, the stronger the engagement.
3. Live content is back – properly this time
TikTok Live in 2025 is far more than a gimmick. New features like in-stream shopping, direct lead capture, and collaborative livestream formats make live video a serious conversion tool – especially for e-commerce and digital products.
TikTok’s Role in Modern Marketing
TikTok isn’t just an optional extra anymore. It’s become a core channel in digital marketing. If you’re on TikTok in 2025, it’s crucial to treat it as part of a wider funnel strategy – not a standalone platform.
It excels at top-of-funnel work – visibility, awareness, reach. But it can also drive retargeting and conversions, using TikTok Ads, deep links, TikTok Shop integrations, or CRM connections.
Crucially, brand storytelling on TikTok doesn’t work with traditional ad formats. What performs is creator-driven content, testimonials, how-tos and challenge formats. Brands that develop authentic in-house ambassadors tend to outperform those relying solely on glossy campaign work.
If you’re serious about it, build a dedicated TikTok strategy – complete with editorial calendar, topic clusters, and performance tracking.
Best Tools for TikTok in 2025
TikTok has introduced a raft of updates in its Creator Centre and Business Tools: real-time analytics, predictive performance dashboards, and AI-powered sound suggestions.
External tools can help too:
CapCut – TikTok’s own editing app. Ideal for mobile creation, now with a desktop version for more advanced edits.
Metricool or Loomly – Plan, schedule and analyse everything in one dashboard.
Trendpop or Tokboard – Spot what’s trending and understand how trends evolve over time.
Pro tip: Keep a swipe file of successful TikToks – both from your industry and others. A bit of inspiration beats overthinking any day.
Bonus: If you’re into automation, check out AI tools like Pictory or Lumen5 for turning scripts or data into videos – especially helpful for regular formats or data-driven storytelling.
Risks and Pitfalls to Avoid
As powerful as TikTok is, going in unprepared still carries major risks. The biggest mistake in 2025? Treating TikTok like Instagram. Cross-posting rarely works – the tone, pacing and expectations are totally different.
Other pitfalls:
Too much sales talk: Users want value, not constant pitching.
Unclear brand voice: Without a clear tone or style, your content will simply get lost in the feed.
Neglecting the community: Engagement doesn’t stop at posting – comments, replies and DMs are where the real relationships are built.
Also: the legal landscape remains tricky. Music licensing, data protection, labelling rules – none of that has gone away. If you’re unsure, it’s smart to get proper legal advice.
Looking Ahead: Who Wins on TikTok in 2025?
TikTok in 2025 is no longer a passing trend. It’s a dynamic, constantly evolving ecosystem. But if you’re willing to lean in – to adapt, learn and invest – you can build a strong brand, foster a loyal community and turn attention into conversions.
The winning mix? Strategy + creativity + smart tools.
Whether you’re a business owner, a content creator or a freelancer – if you treat TikTok not as a side project, but as a central pillar of your digital marketing, you’re setting yourself up to win.
Final Word
TikTok isn’t a guaranteed win – but it’s a powerful lever if you know how to pull it. In 2025, it’s not about hacks or luck. It’s about taking the platform seriously, staying nimble, and consistently delivering value with every swipe.
Startup Events Autumn 2025: Europe’s Startup Scene Embraces Connection, Innovation and Growth
This autumn, Europe’s vibrant startup landscape is set to become more interconnected than ever. Whether you’re a founder, investor, industry expert, or simply curious about innovation, autumn 2025 with its jam-packed event calendar presents unparalleled opportunities to connect, gain inspiration, and forge new collaborations.
From Munich and Turin to Helsinki, these international gatherings will showcase cutting-edge technology, sustainable business models, and forward-thinking ideas. If you aim to stay ahead in this dynamic sector, these are the events you simply can’t miss.
We’ve highlighted five standout gatherings that are definitely worth marking in your diary. They don’t just promise top-tier speakers and invaluable insights; they also provide the ideal environment to meet the right individuals, cultivate partnerships, and ignite enduring business relationships. After all, in the world of innovation, face-to-face exchange remains paramount – and that’s precisely what these events champion.
Italian Tech Week stands as Italy’s premier tech event, returning to Turin this September to convene an international gathering of startups, investors, corporates, and tech enthusiasts. This year’s theme, “The Wave Ahead”, will delve into how we can identify and actively shape the next wave of technological transformation from its earliest stages.
Attendees can anticipate an engaging programme featuring keynote talks, hands-on masterclasses, panel discussions, and interactive formats across various city venues. A key highlight is the curated 1:1 matchmaking, facilitated through the official event app, ensuring seamless opportunities for focused conversations and new collaborations.
The accompanying Tech Expo will spotlight innovative products and emerging startups that fuse Italian ingenuity with global trends. While the event is largely free to attend, those seeking deeper engagement can opt for a Premium Pass to access exclusive zones and networking lounges. With its line-up of top-tier speakers and a genuinely progressive outlook, Italian Tech Week is an essential date for anyone passionate about digital innovation and entrepreneurship.
Bits & Pretzels stands as one of Europe’s largest and most distinctive startup events. Hosted in Munich, it brings together thousands of founders, investors, and decision-makers in an atmosphere that uniquely combines sharp business thinking with authentic Bavarian charm.
What truly sets Bits & Pretzels apart is its blend of incisive insights, forward-looking discussion, and informal networking. You’ll encounter everything from inspiring keynote sessions and in-depth masterclasses to spontaneous exchanges and the legendary closing day at Oktoberfest.
Its mission is clear: connect visionary minds, foster meaningful collaboration, and keep Europe’s entrepreneurial spirit thriving. This isn’t just another conference – it’s a fully immersive experience.
How to Web is Eastern Europe’s quintessential tech and startup conference, returning to Bucharest this October. It serves as a pivotal hub for over 500 startups seeking funding, enhanced visibility, and strategic partnerships.
The event places a strong emphasis on genuine innovation, actionable insight, and impactful interactions. Expect keynote speeches and panel discussions featuring prominent international figures, alongside expertly curated networking designed to spark valuable new connections both in person and via the event platform.
The dynamic and international atmosphere makes it ideal for founders looking to scale and for investors eager to spot the next breakthrough venture. If you’re looking to experience the true pulse of Eastern Europe’s startup ecosystem, this is the place to be.
Innovation Week Prague stands as a leading Czech event for anyone invested in future technologies, entrepreneurial acumen, and creative innovation.
Over two days, startups, investors, and forward-thinkers from across Europe will converge to explore the latest trends, exchange practical insights, and discuss the opportunities and challenges of digital transformation. Whether you attend a keynote, a panel, or an interactive workshop, you’ll walk away with fresh perspectives and valuable contacts.
The event is purpose-built for targeted networking. Founders meet potential investors, visionaries connect with doers – all set against the inspiring backdrop of Prague. It’s far more than a conventional conference. It’s a dynamic launchpad for ideas and a vibrant marketplace for innovation.
Slush is a global powerhouse among startup events. Each year, it transforms Helsinki into the quintessential meeting point for founders, investors, and the creators of tomorrow.
Over 13,000 participants including more than 5,000 startups and 3,000 investors gather to share ideas, pitch bold visions, and forge transformative partnerships. Slush is known for its high energy, sleek production, and a strong focus on fostering meaningful dialogue – from bespoke investor matchmaking to stimulating keynote talks.
With its distinctive lighting, immersive staging, and electrifying atmosphere, Slush is where ambition and opportunity truly coalesce. If you’re serious about startups, this is an unmissable event.
Didomi, a leading Global Data Privacy Solutions provider, is excited to announce it is joining forces with Sourcepoint, a data privacy technology company with...
