Briink: AI for ESG Environmental, Social and Governance Impact

06/06/2025

ESG Briink AI for Environmental, Social and Governance Impact the Briink Founder Team in front of a Wahl!

When it comes to ESG and sustainability, data is everywhere – but making sense of it is a whole different story. That’s where Briink comes in. In this interview, the team shares how they’re using smart, domain-specific AI to cut through the noise, fight greenwashing, and help companies turn ESG compliance into real impact

Could you please explain the core innovation of your startup? Which specific problem in the field of sustainability or environmental protection do you solve with your technology or approach?

Briink’s core innovation is applying domain-specific AI to automate ESG document analysis and verification at enterprise scale. We aim to help advisory, audit, financial firms, and supply chain actors in analyzing sustainability data across thousands of companies.

We turn unstructured ESG disclosures — from reports, policies, websites, and questionnaires — into structured, traceable insights, enabling fast, accurate, and consistent analysis. Our tools are built for large-scale deployments, whether for regulatory compliance, supply chain due diligence, or investment screening.

By reducing the time, cost, and subjectivity of ESG assessments, Briink empowers organizations to scale their sustainability efforts, fight greenwashing, and improve decision-making across their networks.

What distinguishes your solution from existing technologies or approaches? What unique added value do you offer?

Briink combines advanced ESG-specific AI models, intelligent agents, and deep domain expertise to automate one of the most time-consuming challenges in sustainability: making sense of unstructured data at scale.

Unlike generic tools or ESG data aggregators, we focus on extracting high-quality, traceable insights directly from complex documents, like supplier reports, audits, and contracts, using models trained specifically on ESG language and logic. Our AI agents then automate entire ESG workflows: answering questionnaires, checking for inconsistencies, flagging compliance risks, and benchmarking against frameworks.

This allows advisory, audit, financial firms, and supply chain actors to scale ESG assessments across hundreds if not thousands of companies, reducing manual effort, improving accuracy, and accelerating time-to-insight, all while building a verifiable audit trail.

On which technology is your innovation based? Are there any current research findings or partnerships that drive your development?

Briink is built on a custom Retrieval-Augmented Generation (RAG) architecture, enhanced by domain-specific prompting, multi-step reasoning chains, and complex agents trained specifically on ESG data and disclosure patterns.

Unlike general-purpose LLM tools, our models are fine-tuned to understand sustainability frameworks and extract traceable, high-precision insights from unstructured documents like reports, audits, and supplier disclosures. Our agents replicate the workflows of real ESG analysts — from identifying gaps and inconsistencies to completing assessments and benchmarking across portfolios and supply chains.

Our development is guided by both cutting-edge AI research and close partnerships with ESG leaders, including Climate Bonds Initiative, Novata, Holtara, and corporates like Continental. These partnerships ensure that our technology is grounded in real-world needs and continuously improved through hands-on feedback from advisory, financial, and supply chain teams operating at scale.

How do you assess the scalability of your solution? What steps are you taking to achieve market readiness and establish a sustainable business model?

Briink is built for scalability, with a modular, flexible AI architecture that powers both our web-based platform and API offering. This allows us to support ESG teams of all sizes — from boutique advisory firms to global enterprises — with solutions that scale across entire portfolios or supply chains.

We offer a SaaS subscription model for smaller teams and a flexible API and enterprise licensing model for high-volume or embedded use cases. This dual approach enables fast adoption and long-term integration.

To ensure market readiness, we’ve:

Invested significantly in data privacy, compliance, and security
Built out our go-to-market and customer success teams
leveraged our flexible architecture to rapidly adapt to the evolving needs of ESG teams and frameworks

What measurable positive impact does your technology or approach have on the environment? Can you provide specific examples or key figures?

Briink helps accelerate climate action by dramatically reducing the time and cost of ESG and sustainability assessments, enabling companies to monitor and improve environmental performance at scale.

Our clients use Briink to assess hundreds to thousands of suppliers or portfolio companies, identifying risks such as missing emissions disclosures, non-aligned climate targets, or unsustainable sourcing practices, all within hours instead of weeks. For example:

One client reduced manual review time by 80%, enabling their team to reallocate efforts toward decarbonization strategy. Another used Briink to screen over 1,000 supplier reports for key ESG risks in less than two weeks, a process that would have taken months manually.

By improving data quality and consistency, our tools also help prevent greenwashing, ensuring that sustainability claims are evidence-based and auditable.

The broader environmental impact: faster identification of risks, more accountability in supply chains, and better decisions on where to focus sustainability investments. In a world where climate disclosure is becoming mandatory, our technology enables compliance (and action) at scale.

Where do you see your startup in the next three to five years? What long-term sustainability goals are you pursuing?

In the next 3–5 years, we aim to establish Briink as the leading AI platform for ESG analysis and verification, powering thousands of assessments each month across advisory, financial, and supply chain ecosystems.

We envision a future where ESG data is no longer a bottleneck, but a real-time, verifiable asset, enabling better decisions, stronger compliance, and faster action on climate goals. Our long-term goal is to make high-quality ESG analysis accessible at scale, so that companies of all sizes can transition toward sustainability with confidence.

How do you perceive the competitive landscape in the ESG GreenTech sector? What opportunities and challenges do you see specifically for startups?

The GreenTech sector is growing rapidly, driven by regulation, investor pressure, and a global push for sustainability. While the market is becoming more crowded, especially in areas like carbon accounting and ESG data aggregation, we see a major gap in domain-specific AI solutions that can handle unstructured, high-volume ESG data with precision and traceability.

For startups like Briink, the key opportunity lies in agility: we can move faster than incumbents to build flexible, AI-native infrastructure tailored to ESG use cases. We’re also seeing growing demand from large firms for specialized, verifiable tools, especially in supply chain risk, reporting automation, and ESG assurance.

The main challenges are:

Long sales cycles with enterprise clients
Navigating a still-maturing regulatory landscape
Competing against generic AI tools that may promise a lot but lack ESG depth or explainability

Startups that combine technical excellence, regulatory relevance, and vertical focus will be well-positioned. For Briink, that means staying close to our customers, building high-performance ESG workflows, and proving impact at scale. Not just potential.

What role do partnerships and collaborations with other companies, research institutions, or organizations play in your success? Are there any specific examples?

Partnerships are essential to Briink’s growth and impact. Our platform is designed to complement, not replace, existing tools in the ESG ecosystem, which is why we invest heavily in API-based integrations with key players in the space.

We work closely with partners like Novata, Positive Luxury, and Holtara to embed our AI capabilities directly into their platforms, enabling clients to automate ESG assessments and verification within the systems they already use. These collaborations help us scale our reach, adapt to diverse workflows, and co-create solutions that meet real-world demands.

We also stay connected to the research community through our involvement in Climate Change AI, ensuring our development remains grounded in both cutting-edge research and practical ESG challenges.

How are you financing your growth? What milestones have you already achieved, and what further funding rounds are you potentially planning?

We’ve financed our growth through over €7 million in funding from leading venture capital funds and angel investors who share our vision of using AI to accelerate the sustainability transition.

This funding has enabled us to:

Develop and launch our AI-powered ESG platform and modular API infrastructure
Onboard over 100 enterprise clients across advisory, audit, financial services, and supply chain
Build integrations and partnerships with key players such as Baker Tilly, Continental, Holtara, Positive Luxury, and others.
Scale large, production-level deployments and establish strong product-market fit
Grow a highly skilled team across AI, engineering, product, sales, and customer success

As we continue to expand internationally and deepen our enterprise footprint, we are planning to raise a Series A round to accelerate product development, hiring, and strategic partnerships.

How does the current regulatory environment in the ESG GreenTech sector affect your business activities? Do you see opportunities or challenges here?

Regulation is a clear driver of demand for our solution. The emergence of ESG disclosure requirements (particularly in the EU through frameworks like CSRD and CSDDD) is pushing companies to gather, verify, and report ESG data at a level of scale and rigor that manual processes simply can’t handle.

That said, recent developments, such as uncertainty around aspects of the Omnibus directive, highlight the importance of flexibility. The ESG landscape is evolving, and our modular, adaptive AI architecture is designed to keep up, allowing us to respond quickly to change and support clients regardless of how regulations develop.

At the same time, this regulatory tightening validates our mission: helping organizations automate ESG workflows, improve data quality, and reduce the burden of compliance.

What importance do you attach to participating in events like the GreenTech Festival for the development of your startup? What specific benefits – for example, in terms of networking, visibility, or new partnerships – do you expect or have you already experienced?

Events like GTF are invaluable. They offer direct access to decision-makers, potential partners, and fellow innovators. For us, it’s not just about visibility, it’s about staying close to the pulse of the market, getting real-time feedback, and forming the connections that turn into long-term collaborations.

What personally motivated you to found a ESG GreenTech startup? What passion drives you?

My co-founder and I had been building AI tools for years, particularly in high-stakes, document-heavy industries like audit and assurance. Around the time the EU Green Deal was gaining momentum, we realized that ESG and sustainability were becoming the foundation of a new knowledge economy. Unfortunately, the tools available to those doing the work were outdated, manual, and painfully slow.

What motivated us wasn’t just the technology, it was the chance to apply AI where it actually matters. The climate crisis is the defining challenge of our time, and there’s no energy transition, no net-zero future, without radical improvements in transparency, accountability, and data quality.

What drives me personally is the belief that if we can make ESG analysis faster, cheaper, and more reliable, we can unlock impact at scale; Helping thousands of professionals make better decisions, hold companies accountable, and accelerate the shift to a more sustainable economy.

Briink is our way of turning that conviction into action.

What important experiences have you gained so far in founding and building your ESG GreenTech startup? What advice would you give to other founders in this field?

One of the most important lessons we’ve learned is that building in GreenTech requires both domain credibility and adaptability. ESG is a complex, evolving field, and earning the trust of clients like auditors, financial institutions, or supply chain teams means going deep on their workflows and understanding the nuances of regulation, not just building good tech.

We also learned that speed matters, but alignment matters more. Some of our biggest wins came not from chasing short-term revenue, but from working closely with forward-thinking partners who saw us as long-term collaborators. That patience and focus has been crucial.

For other founders in this space, my advice is:

Pick a real pain point, don’t just ride the ESG wave, solve something specific and painful.
Talk to users constantly — their feedback will shape your product far more than any roadmap.
Build for flexibility, the regulatory and political landscape will shift; your tech and business model need to adapt with it.
Most of all: stay mission-driven. Climate and sustainability work is hard and often slow, but it’s some of the most meaningful work you can do as a founder.

How do you see the future of the ESG GreenTech sector as a whole? Which trends and developments do you consider particularly relevant?

The GreenTech sector is moving from a phase of experimentation to scale. In the next few years, we’ll see sustainability shift from a niche function to a core part of business operations, driven by regulation, investor pressure, and competitive advantage. Three trends stand out:

Data accountability and verification will become central. Companies won’t just report ESG data, they’ll need to prove it. That’s why AI-powered solutions that offer traceability, auditability, and precision will play a major role in scaling sustainability efforts.

Supply chain transparency is emerging as a critical focus. Companies will need tools that go beyond their own operations and help them assess ESG risks deep into their supplier networks.

Automation of ESG workflows will accelerate. The scale and complexity of ESG reporting requirements make manual approaches unsustainable. We expect to see a wave of agent-based systems and vertical AI tools purpose-built for sustainability professionals.

Overall, the GreenTech sector will evolve from compliance-focused tools to decision-enabling infrastructure, and the winners will be those who can combine technical excellence with deep domain insight.

In your opinion, what makes the GreenTech Festival a particularly valuable platform for GreenTech startups compared to other events? Are there specific aspects you would like to highlight?

GTF brings together a unique mix of corporates, innovators, and policymakers, which is rare. It’s one of the few events where you can spark a commercial partnership and a regulatory insight in the same day. That blend of strategic and practical conversations is what makes it stand out, and why we’re always excited to attend.

Photo/Source: Briink

Polestar 0 Project: Driving Climate-Neutral Mobility

Markus Elsässer

06/06/2025

polestar-0-project-sustainable-mobility Frederika Klarèn in front of a Polestar vehicle in a white Produktion hall!

Polestar has emerged as a trailblazer in the automotive industry, pushing the boundaries of what’s possible in sustainable mobility. In this interview, Fredrika Klarèn shares how Polestar’s bold climate vision—anchored by the Polestar 0 project—is reshaping the future of electric vehicles through innovation, transparency, and uncompromising design.

Fredrika, Polestar has established itself as a leader in sustainable mobility with ambitious goals like the Polestar 0 project. Could you start by giving us an overview of Polestar’s sustainability vision and the core principles guiding your work?

Polestar aims to become a fully climate-neutral company by 2040, with the Polestar 0 project at its core: the goal is to develop a truly climate-neutral car by 2030, without relying on carbon offsets. Our sustainability strategy focuses on elimination of emissions, transparency, and integrating sustainability with design and innovation – without compromising any of these elements.

Inside a Polestar Vehicle from the right side you see the seats, Dashboard and Steering wheel!

The Polestar 0 project aims to create a truly climate-neutral car by 2030. What key milestones have been achieved so far, and what are the biggest technical and systemic challenges you still face?

We’ve already reduced greenhouse gas emissions per vehicle sold by 25 % since 2020. Through three years of research, we’ve shown that about 10 tons of CO₂ can be eliminated from a car like the Polestar 2, primarily through innovations in steel and aluminium. Major challenges remain in finding climate-neutral solutions for electronics, plastics, and chemicals. Beyond 2030, the path to further emission cuts is still uncertain, which is why we continue to invest heavily in research and partnerships.

Polestar has embraced ‘transparency’ by publishing lifecycle assessments and revealing emissions data. How has this impacted consumer trust and industry expectations – and what have been the most challenging or rewarding aspects of implementing this approach?

Transparency has helped us build trust with consumers and encourages a more informed, critical approach to vehicle choice. Publishing life cycle assessments and emissions data empowers buyers to ask questions and demand better from the industry. The biggest challenge is collecting accurate, traceable data across complex supply chains—but the reward is real accountability and a stronger relationship with our community.

The automotive supply chain is notoriously complex. What specific strategies is Polestar using to promote ethical labour practices and environmental responsibility – and what have been the most valuable lessons learned along the way?

We identify and monitor risk materials in our supply chain and prioritize due diligence. Transparency is fundamental – achieved through supply chain mapping, certifications, and traceability tools. For high-risk materials like cobalt, lithium, nickel, and mica, we use blockchain technology to verify sourcing and ensure ethical and environmental standards are met.

Inside a Polestar Vehicle Steering wheel and Dashboard!

You’ve partnered with companies like Bcomp, SSAB, and Norsk Hydro to innovate around sustainable materials. How do such collaborations contribute to Polestar’s mission, and how do you ensure these innovations meet performance and safety standards?

Collaborations are essential to our sustainability efforts. Working with material suppliers and research institutions helps us co-develop innovative solutions that reduce emissions while meeting high standards for safety and performance. These partnerships enable us to explore new materials and technologies, particularly in areas like metals, composites, and interior design, which are critical to lowering a vehicle’s climate impact. Not only we benefit from this, but also our partners and hopefully soon the entire industry far beyond cars.

We use blockchain to trace battery materials like cobalt, lithium, nickel, and mica. It provides verifiable data on sourcing and allows us to take corrective action if supply chain practices fall short of our standards. This transparency ensures accountability and supports ethical sourcing at scale.

Polestar Vehicle in the production line in a plant!

Polestar is known for sleek design and performance. How do you balance these brand-defining qualities with sustainability imperatives – especially when they occasionally conflict?

At Polestar, we believe design and sustainability complement each other. We strive to integrate both without compromise. One example is our knit upholstery: it’s visually striking, performance-oriented, and made from recycled materials with minimal waste. This material was developed collaboratively with a Swedish School of Textiles, showing how design, innovation, and sustainability can reinforce one another.

What role does battery recycling and second-life use play in your sustainability roadmap? How is Polestar building a circular system for electric vehicle components?

Battery circularity is critical. Together with Volvo, we’ve set up battery centres to explore ways to repair, remanufacture, and recycle batteries. We are also designing cars to make recycling easier. Our goal is to maximize the reuse of materials and prepare for the future when large volumes of used EV batteries return for processing. But it is also important to remember that the lifespan of a battery in a car itself already exceeds the 200,000 km mark.

What is Polestar’s current stance on e-fuels in the context of sustainable mobility – and do you foresee any role for them in your long-term strategy?

At Polestar, we’re fully committed to electrification as the most effective path toward climate-neutral mobility. While e-fuels are being explored by others in the industry, they’re not part of our core strategy. Our focus is on eliminating emissions at the source, rather than compensating for them. That said, we do look at alternative low-emission solutions in areas where electrification isn’t yet feasible. For instance, we’ve started using renewable biofuels in our ocean freight operations. It’s a practical step that fits into our broader climate roadmap.

Polestar’s LCAs have shown emission improvements in newer vehicle models. What specific changes have contributed to those gains – and how do you see this trend evolving with your next generation of cars?

Emission reductions have largely come from material improvements – especially in steel and aluminium – as well as increased recycled content and more efficient design. The focus has been on reducing production-related emissions, which is where most of a vehicle’s carbon footprint lies. We have already been able to reduce emissions from our vehicles by 25 %.

Polestar Vehicle in the production line in a plant with working welding robots

You’ve emphasized that sustainability must be embedded into the business model, not bolted on. How has this mindset influenced Polestar’s internal decision-making and corporate culture?

Sustainability isn’t treated as an add-on at Polestar – it’s one of three core pillars, alongside design and innovation. This holistic approach challenges teams across all departments but also creates synergy. It ensures that sustainability considerations are embedded in product development, supply chain decisions, and strategic direction.

Polestar has called for greater cooperation across the auto industry to reach climate targets. What steps are you taking to drive collective action, and where do you see the greatest opportunity for shared progress?

We know we can’t do this alone. That’s why we actively call for collaboration across the entire automotive industry. A great example is the Polestar 0 project, where we’re inviting partners from academia, material science, and even competing OEMs to join forces in developing truly climate-neutral materials. We’re all going to need these solutions – so it’s essential that we build them together.

To support this, we launched the Mission 0 House – a collaborative research platform designed to bring together innovators, scientists, and companies willing to contribute to this mission. It’s not just a lab; it’s an open invitation. We’re still missing partners in areas like electronics, plastics, and chemicals, and the Mission Zero House is a fantastic opportunity for them to get involved and accelerate progress.

Shared progress will come from transparency, openness, and collective innovation. We want to lead by example – and we welcome anyone who shares our vision to join us on this journey.

What role do you believe consumers play in accelerating the transition to climate-neutral mobility – and how does Polestar engage its community to foster that sense of responsibility?

Consumers are vital in accelerating the shift to climate-neutral mobility. By sharing data transparently and communicating openly, we hope to raise awareness and make buyers more selective. We want them to ask tough questions and drive demand for more sustainable vehicles – not just from us, but from the entire industry.

You previously held sustainability roles at IKEA and KappAhl. How have those experiences shaped your leadership style and your approach to driving change in the automotive industry?

My experience at IKEA and KappAhl deeply shaped my view on sustainability. At IKEA for example, I learned to embed sustainability into every business area, making it a core value. Coming to automotive from fashion, I was also very positively surprised about how recyclable a car and also a battery is. I mean, in theory, you can pick apart a car and a battery and extract so much components and materials to reuse and recycle.

polestar-0-project-sustainable-mobility Frederika Klarèn in front of a Polestar vehicle in a Polestar Showroom!

Looking ahead, what emerging technologies or innovations excite you most – and what makes them especially promising for advancing Polestar’s sustainability goals?

I’m motivated by curiosity and the drive to solve problems. Sustainability is constantly evolving, and I’m excited to work with passionate colleagues at Polestar who are actively addressing the climate crisis. For example, I’ve learned that larger batteries can be better when used for energy storage, challenging old assumptions. This agility is key to advancing Polestar’s sustainability goals.

Photo/Source: Polestar

Startup Autobahn expo2025 by Plug and Play in Stuttgart

StartupValley

06/02/2025

STARTUP AUTOBAHN Plug and Play expo2025 Saeed Amidi on Stage @ the expo2024 in Stuttgart with audience in the Backround

STARTUP AUTOBAHN powered by Plug and Play Showcases Over 30 Pilot Projects Between Mobility Leaders and Startups at expo2025

STARTUP AUTOBAHN’s flagship Expo event returns on June 5, 2025, for its 14th edition—showcasing collaborative projects and breakthrough innovations from startups and industry leaders across mobility, production, enterprise, sustainability, and beyond. This one-day event in Stuttgart, Germany, will bring together OEMs, Tier 1 suppliers, startups, investors, and public officials—the key players shaping the future of mobility.

Europe’s automotive industry is at a turning point—facing tougher competition, shifting consumer needs, and stricter regulations. Innovation isn’t optional—it’s essential. Since its inception in 2016, STARTUP AUTOBAHN powered by Plug and Play has been the open innovation platform connecting startups and corporates to solve real-life challenges. It’s where projects are born, partnerships are forged, and efficiency drives everything.

Guided by this year’s motto, “Tomorrow in Motion—Driven by Efficiency,” expo2025 stays true to its mission: showcasing real case studies, tangible impact, and cutting-edge solutions developed by industry leaders and innovative startups. Held at Im Wizemann in Stuttgart, the event will bring together over 1,800 attendees, including board members and C-level executives, investors, startups, public officials, academics, media, and tech experts.

The agenda includes keynote speeches from board members and industry leaders, panel discussions, expert roundtables, innovation walks, startup pitches, pilot project demos, and side events — all curated to address the most pressing challenges of tomorrow’s mobility, including Circular Economy, Sustainable Materials, Enterprise Applications, Industry 4.0, Advanced Manufacturing, Software-Defined Vehicles, Cost Cutting, and more.

The speaker lineup features the most influential voices of innovation in mobility and those at the forefront of the automotive industry: Katrin Lehmann, Chief Information Officer at Mercedes-Benz; Andreas Haffner, Member of the Executive Board – Human Resources, Dr. Ing. h.c. F. Porsche AG; Kaveri Camire, SVP, Chief Marketing Officer and Global Partner Ecosystem at DXC Technology; Florian Bankoley, Chief Digital Officer at Bosch Mobility; Sebastian Jonas, Senior Vice President Advanced Production Technology at Schaeffler; M. Gürcan Karakaş, CEO at Togg; Saeed Amidi, Founder and CEO at Plug and Play Tech Center; Oli McCrudden, Vice President, Host Cities, at Formula E; and many more.

At expo2025, STARTUP AUTOBAHN will present the Plug and Play Global Innovation Award in the categories of Mobility, Sustainability, Impact, Cross-Collaboration, and Manufacturing—to honor the most outstanding corporate-startup collaboration results.

Pilot Projects and Implementations The showcased pilot projects focus on the following topics: Green Manufacturing & Materials, In-Car Intelligence & New Experiences, Autonomous & Assisted Driving, Smart Manufacturing & Engineering, Data & Analytics Infrastructure, Clean Power & Heavy Transport, AI for Business, Robotics & Automation, Engineering & Simulation Platforms, and Sustainable Supply Chains.

Mercedes-Benz & About:Energy About:Energy partnered with Mercedes-Benz to accelerate the design of fast-charging, longer-lasting EV platforms.

Mercedes-Benz & Frickly Systems Frickly Systems is developing a platform for rapid prototyping of automotive control units for Mercedes-Benz.

Mercedes-Benz & Stardust Stardust empowers Mercedes-Benz’s global autonomous driving platform by integrating advanced auto-labelling algorithms and diverse toolchain features.

Mercedes-Benz & Zendar Zendar could enable Mercedes-Benz to develop enhanced automated driving features and expand its Operational Design Domain (ODD) with a scalable, software-defined radar solution.

Porsche & Blockbrain Piloting Blockbrain’s AI to help Porsche AG optimize specification management and contract analysis.

Porsche & Neura Robotics Piloting Neura’s advanced robotic solutions to increase production flexibility in the logistics areas at Porsche AG.

Porsche & Pull Systems Together, Porsche AG and Pull Systems are working on new, data-based approaches to failure analysis with the aim of significantly reducing troubleshooting times and warranty costs, thus increasing quality and customer satisfaction.

Porsche & Sensigo Porsche Cars North America and Sensigo partnered to improve repair and maintenance efficiency at franchise dealers through AI-driven solutions.

DXC Technology & Schaeffler & Acumino DXC Technology, Schaeffler and Acumino are exploring a unique AI-driven task training to enhance the automation of packaging processes.

DXC Technology & CAMB.AI DXC Technology and CAMB.AI are setting new standards for AI-powered real-time translation and traffic interpretation in vehicles worldwide.

DXC Technology & GreenMatterAI DXC and GreenMatterAI advance automatic weld inspection with AI and synthetic images, solving data bottlenecks for fast, scalable deployment.

ZF Group & AHEAD Automotive With Clarios, HELLA, Niterra and ZF, AHEAD Automotive has developed an AI-based repair assistant for workshops with verified data from the automotive industry.

ZF Group & Range Energy Range Energy and ZF partner to transform the way goods move across the world and improve sustainability as well as safety for all commercial truck drivers.

Motherson & trinamiX trinamiX and Motherson jointly develop a Smart B-Pillar for convenient and secure access to vehicles.

Motherson & revoltech revoltech, Motherson and Volkswagen are pioneering circular, plastic-free materials for next-generation sustainable car interiors.

Schaeffler & DiveCAE The cloud-native SPH simulation from Dive CAE is integrated into Schaeffler’s Bearinx software and enables easy access to a complex calculation method and efficient analysis of lubricant flow in rolling bearings for design engineers.

Bosch & ONEKEY The seamlessly integrated solution from ONEKEY and CycurRISK by ETAS reduces automated risk and prioritises vulnerabilities based on asset impact and context. It reuses existing Threat Analysis & Risk Assessment (TARA) for product cybersecurity while enhancing both risk and supply chain visibility.

Bosch & Blueskeye AI Blueskeye partnered with Bosch to integrate its emotion detection into Evoco, Bosch’s intelligent in-car companion, enabling human-like interaction and a personalized experience.

STMicroelectronics & Stern Tech Stern Tech collaborates with STMicroelectronics to ensure people’s safety on the road.

NXP® Semiconductors & Vibra Nova Vibra Nova and NXP collaborate on next-gen car display interfaces by combining their leading-edge technologies.

Cummins & Verne Cummins and Verne demonstrate next-generation hydrogen storage for heavy-duty trucks.

Eberspächer & pacemaker.ai pacemaker.ai and Eberspächer are building AI-powered demand forecasts to reduce inventory, boost efficiency, and future-proof supply chain planning.

OPmobility & AIRY Automotive AIRY Automotive and OPmobility are developing cutting-edge automotive structures for OEMs to reduce costs, emissions, and weight.

OPmobility & Seamless Digital Seamlessly integrated reflective dynamic surfaces in bumper side finishers — a cutting-edge collaboration between OPmobility and Seamless Digital.

Togg & Buluttan Weather Intelligence Togg and Buluttan turn weather data into a driving companion — guiding users with timely alerts through every turn of the journey.

Togg & Neva XR Neva XR partnered with Togg to transform their T10X smart device into a mobile art gallery with ModeArt—featuring original digital art and new media.

Togg & Wyseye Wyseye and Togg partnered to transform vehicle inspections, reducing inspection time by 95% with AI-driven Pre-Delivery Inspections.

Foto/Quelle: Plug & Play Germany GmbH

From Views to Value: How SMBs Can Create the Perfect Social Media Video

StartupValley

05/27/2025

According to iStock’s creative insights platform, VisualGPS, 69% of British Gen Z and Millennial users enjoy watching short-form videos on social media, such as Instagram Reels and YouTube Shorts. At the same time, 41% of respondents say they are inspired by long-form videos – noting an appetite for diverse video content formats.
This echoes recent findings from Sprout Social, which shows that younger British people use Instagram, YouTube and TikTok more than Facebook and X (formerly Twitter) to get their information.

For SMBs looking to build deeper connections with Gen Z and Millennial audiences, creating authentic, relatable and emotionally engaging social media videos is key. From taking views on your business journey through behind-the-scenes videos, to tailoring the messaging based on the industry your business operates in, here’s a guide to get you started.

Offer an inside look into your business

Relatability is one of the biggest reasons why people connect with brands and influencers on social media. That is why Get Ready With Me (GRWM) videos have become popular with millions of social media users, as it gives viewers a sneak peek into people’s lives in real-time. According to VisualGPS, 7 in 10 British Gen Z and Millennials say they see more people like themselves represented on social media than in traditional media.

With 97% of British people stating that authentic images and videos are key in establishing trust this can be an effective approach to connecting with your audience.

For small businesses looking to recreate the GRWM magic on their social platforms, be willing to show audiences what goes behind-the-scenes. It doesn’t require a huge budget or a big production crew. The key is to make viewers feel like they’re having a conversation with a friend.

Create a behind-the-scenes video to illustrate what a typical day looks like for you and your team, film a brainstorming session for a new project, or show exactly how you’ve built and created your product or service. This will help capture the elements that make your brand unique.

However, if you are selling a product or service in your videos, be mindful to present it in a way that feels organic, so it doesn’t come across as a paid advertisement.

Your brand is your superpower

SMBs looking to build a personal connection with younger audiences on social media should think about creating fun and entertaining videos that showcases their brand personality. iStock’s research found that 47% of British Millennials and 44% of British Gen Zs use video-first social platforms as a source of entertainment.

If you are building a community-focused brand, your employees are your influencers. Show them taking part in fun activities. For example, a sports clothing brand can film staff doing a 5k run wearing their apparel. If you’re a premium jewellery brand, use high-quality, slow-motion video to highlight the craftsmanship and care that goes into the product being made.

Know your industry sector

Bear in mind that video content performs differently based on the industry sector your business operates in.

For instance, if you are a small retail or e-commerce business, iStock’s VisualGPS data shows that more than 7 in 10 British consumers prefer videos that show product demonstrations. This can be visualised through unboxing videos, product tutorials and customer testimonials, which can help boost brand trust among UK shoppers.

For SMBs providing health or wellness services, videos of personal routines, honest consumer stories and people setting fitness goals are most likely to resonate. iStock’s findings show that 73% of Brits prefer to see real people taking steps to improve their health, over images that show perfection.

Creating authentic and relatable videos will go a long way in making your brand stand out on social media. It not only allows content creators to boost brand visibility, but it also builds credibility with younger consumers. That credibility will go a long way in forging deeper customer relationships and can help result in real business growth.

Autor: Jacqueline Bourke, Senior Director of Creative for EMEA at Getty Images & iStock

As Senior Director of Creative for EMEA at Getty Images & iStock, Jacqueline heads up a team of researchers, that curates creative insights and regionally relevant content based on worldwide communications and analyze social, cultural and technological data.

Combined with Getty Images’ invaluable access to customer buying patterns, the team’s work helps identify and shape visual trends that better connect customers to brands under Getty Images’ VisualGPS offering.

Credits: Volodymyr Kryshtal-iStock

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

ViridiCO2: CO2 tech from a startup with real impact

Markus Elsässer

05/27/2025

CO2 ViridiCO2 Founder Dr. Daniel Steward Portrait Photo in a Office

Sustainability and the fight against climate change are among the most critical challenges of our time, driving the urgent need for innovative solutions to reduce carbon emissions. One remarkable startup addressing this issue is ViridiCO2, a pioneering company transforming CO2 emissions into valuable consumer products. By converting carbon dioxide that would otherwise pollute the atmosphere into essential materials used in everyday goods, ViridiCO2 not only offers manufacturers a practical and seamless way to lower their carbon footprint but also creates significant environmental benefits. In this insightful interview, we explore ViridiCO2’s groundbreaking approach, distinctive technology, scalability strategies, and long-term sustainability ambitions, shedding light on how they contribute to a greener, more sustainable future.

Could you please explain the core innovation of your CO2 startup? Which specific problem in the field of sustainability or environmental protection do you solve with your technology or approach?

ViridiCO2 provides innovative technology that turns CO2 emissions into essential consumer products. Nearly all manufactured goods today are based on carbon, but the source of this carbon is nearly always – in 87% of cases – fossil-based raw materials. Our technology takes CO₂ that would otherwise be released into the atmosphere and converts it into a useful raw material for countless products used every day, in millions of tonnes per year, for example, dishwash liquid.

What distinguishes your solution from existing technologies or approaches? What unique added value do you offer?

Our solution is special in that can be adopted without need for building new capital assets – manufacturers can essentially drop it into their existing equipment without significant modification and begin to use their CO₂ to make their products – with a drastically lower overall carbon footprint.

On which technology is your innovation based? Are there any current research findings or partnerships that drive your development?

It’s a proprietary technology that was born from the PhD of our CEO, Dan Stewart. From there we have developed it extensively and we are currently working with important manufacturers and major brands in the home and personal care space to create ready-for-market products.

How do you assess the scalability of your solution? What steps are you taking to achieve market readiness and establish a sustainable business model?

Our technology is readily scalable and for several reasons. Firstly. it can be produced using standard industrial processes, secondly it is highly efficient, so only small amounts of it transform large amounts of CO2 into useful products, and thirdly, as mentioned, our customers apply it in their existing infrastructure.

What measurable positive impact does your technology or approach have on the environment? Can you provide specific examples or key figures?

Studies have shown that this type of CO₂ utilisation can reduce the carbon footprint of the products by up to 30%, and since due to the sheer volume of products that our technology can be applied in, the benefits can run into many millions of tonnes of CO₂ saved.

Where do you see your startup in the next three to five years? What long-term sustainability goals are you pursuing?

We expect our technology to be well established in the market, giving consumers access to products with a meaningfully lower carbon footprint. In the end we want to play our part in the quest for net zero.

How do you perceive the competitive landscape in the GreenTech sector? What opportunities and challenges do you see specifically for startups?

We view the GreenTech sector to be highly competitive, as many innovative start-ups focus on solving real-world, existential challenges. For start-ups, the greatest challenge is providing an innovative solution, but without any significant cost of adoption to their customers. We unfortunately live in an environment where sustainability is very desirable, but consumers are unwilling to pay extra for it.

What role do partnerships and collaborations with other companies, research institutions, or organizations play in your success? Are there any specific examples?

We are always excited by the opportunity to partner with companies who wish to make their consumer products more sustainable. We have 12 trials operating globally to develop the next generation of surfactants which are made using CO₂ as a feedstock.

How are you financing your growth? What milestones have you already achieved, and what further funding rounds are you potentially planning?

To date, we have raised over 5M Euros from grants and venture capital, and we are backed by EQT Ventures and Possible Ventures. We have signed our first commercial offtake agreements, enabling manufacturers to produce 1000s tonnes of more sustainable surfactants.

How does the current regulatory environment in the GreenTech sector affect your business activities? Do you see opportunities or challenges here?

The regulatory environment is creating a sustainability driver which is accelerating the adoption of better practices and products. As we are able to play a key role in making consumer products more sustainable, we view this environment as a big opportunity for ViridiCO2.

What importance do you attach to participating in events like the GreenTech Festival for the development of your CO2 startup? What specific benefits – for example, in terms of networking, visibility, or new partnerships – do you expect or have you already experienced?

The GreenTech Festival provides a platform from which we can reach all stakeholders in the sustainability supply chain. We can demonstrate the key aspects of our technology, in person, and give people a firsthand experience in the impacts ViridiCO2 are bringing.

What personally motivated you to found a GreenTech CO2 startup? What passion drives you?

The consequences of not shifting to sustainable, circular manufacturing processes are significant. We founded ViridiCO2 with the mission of transitioning consumer products to Net-Zero, so we can enjoy a sustainable future on our planet.

What important experiences have you gained so far in founding and building your GreenTech startup? What advice would you give to other founders in this field?

The journey in founding a company is long and hard. To succeed, you must be passionate and unwavering in your mission. Enjoy the wins, embrace the challenges, and always learn from mistakes.

How do you see the future of the GreenTech sector as a whole? Which trends and developments do you consider particularly relevant?

We believe the GreenTech sector will continue to grow and thrive, with deeptech technologies focused on hard-to-abate sectors becoming the foundation of a sustainable future.

In your opinion, what makes the GreenTech Festival a particularly valuable platform for GreenTech startups compared to other events? Are there specific aspects you would like to highlight?

The GreenTech Festival is uniquely placed in showcasing cutting-edge start-ups in front of the biggest corporations in the world., exposing new technology and springboarding their journeys.

Foto/Quelle: ViridiCO2 Ltd

How domain acquisition boosts startup growth

StartupValley

05/21/2025

Establishing a robust online presence is crucial for any startup aiming for success in today’s digital landscape. The foundation of this online presence often begins with the strategic acquisition of a domain. By securing the right domain, startups can effectively build brand recognition and credibility, setting the stage for long-term growth.

In today’s fast-paced digital world, having a strong online presence is not just beneficial; it is essential for survival. For startups, the journey begins with acquiring a domain that resonates with your brand’s identity and values. Choosing the right domain can significantly impact how your audience perceives your brand, influencing their decision to engage with your products or services. As you navigate the competitive market, remember that domain acquisition plays a pivotal role in shaping your startup’s future. For those looking to make a strategic move, exploring options to Domain kaufen can be a crucial step in establishing a strong online presence.

The significance of choosing the right domain

Selecting the right domain is more than just a technical decision; it’s a strategic move that influences your startup’s brand recognition and credibility. A well-chosen domain name serves as the cornerstone of your brand’s online identity. It should be easy to remember, spell, and pronounce, which helps in building trust among potential customers. Moreover, a relevant domain name enhances search engine visibility, making it easier for users to find your business online.

The right domain name also establishes authority and professionalism in your industry. It can distinguish you from competitors and reinforce your unique value proposition. Startups need to consider future growth when selecting a domain; scalability is key to accommodating new products or services without compromising on brand consistency. Ultimately, investing time and resources into securing an appropriate domain can yield significant returns in brand loyalty and market penetration.

Additionally, choosing a .com extension is often recommended due to its familiarity and global appeal. However, industry-specific or regional extensions can also be advantageous, depending on your target audience. Considerations like these ensure that the domain acquisition process aligns with your startup’s strategic goals and objectives.

Creating a memorable brand identity

A memorable domain name is instrumental in creating a unique brand image that resonates with consumers. It acts as the digital face of your startup, encapsulating your brand’s essence in just a few characters. By carefully selecting a domain that aligns with your brand values and mission, you can foster a deeper connection with your audience.

Domain acquisition provides an opportunity to craft a distinct narrative around your brand. The name should evoke emotions or convey messages that are consistent with your marketing strategies. This consistency across all digital platforms helps reinforce brand identity and ensures coherent communication with stakeholders.

Your domain also serves as a powerful marketing tool, helping you stand out in crowded marketplaces. Innovative naming can capture attention and spark curiosity, encouraging potential customers to explore further. By leveraging the strategic choice of a domain name, startups can effectively communicate their value propositions and attract their target audience.

Understanding the legal landscape

The process of acquiring a domain is not devoid of legal considerations; understanding these aspects is crucial for avoiding potential pitfalls. Startups must ensure their chosen domain does not infringe on existing trademarks or intellectual property rights. Conducting thorough research and due diligence can prevent costly legal disputes down the line.

In addition to trademark issues, startups need to be aware of registration policies that vary by region or country. Adhering to these regulations helps secure your rights to the chosen domain while ensuring compliance with legal standards. Engaging with legal professionals during this process can provide valuable insights into avoiding potential conflicts.

Furthermore, understanding renewal terms and conditions associated with domains is vital for maintaining ownership over time. Failing to renew on time can lead to loss of rights over the domain, posing risks to brand continuity and recognition. By proactively managing these aspects, startups can safeguard their online presence effectively.

Picture Source: Bazoom AI

Author: Bazoom

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Protecting your online presence as a startup founder

StartupValley

05/21/2025

In today’s digital landscape, ensuring the security of your online presence is crucial for startup founders. Not only does it protect your brand, but it also builds trust with your audience. Implementing robust domain security measures is essential for long-term success.

As a startup founder, establishing a secure online presence is vital. Cyber threats are prevalent, and protecting your domain can prevent unauthorized access and data breaches. Acquiring domains from trusted providers enhances brand credibility. By prioritizing domain protection, you safeguard your business and foster trust among clients and stakeholders. One effective way to enhance your brand’s credibility is to URL kaufen from reputable sources.

Tips for choosing the right domain name

Selecting the right domain name is foundational for your online identity. It should be memorable, easy to spell, and reflective of your brand. Consider using keywords related to your industry to improve search engine optimization (SEO) and make it easier for potential customers to find you online. Ensure that your domain name is short and simple, avoiding complex words or phrases that could confuse users.

It’s also crucial to check the availability of your desired domain name across different extensions. This not only secures your brand identity but also prevents others from leveraging similar names. Investing in a unique and strategic domain name can significantly enhance your brand’s visibility and credibility.

Seo optimization with the right domain name

Your domain name plays a pivotal role in your SEO strategy. Including relevant keywords in your domain can improve your site’s ranking on search engines, making it more accessible to your target audience. This approach helps in attracting organic traffic, which is essential for growing your online presence.

Additionally, securing an SSL certificate for your domain is crucial for SEO. Search engines favor secure websites, and having an SSL certificate can boost your site’s ranking. This not only increases your visibility but also enhances user trust by providing a secure browsing experience. Regularly updating your website and monitoring its performance are essential practices to maintain and improve your SEO efforts.

Website hosting solutions and comparisons

Choosing the right hosting solution is vital for your website’s performance and security. Reliable hosting services provide robust security features, including automated backups and malware protection, which are essential for safeguarding your online assets. Consider hosting providers that offer scalable solutions to accommodate your business growth.

Compare different hosting plans based on your specific needs, such as bandwidth, storage, and support services. A good hosting provider should offer 24/7 customer support to assist you in resolving any technical issues promptly. By selecting the right hosting solution, you ensure that your website remains accessible and secure, providing a seamless experience for your users.

Investing in a professional online presence through secure domain registration and reliable hosting solutions is crucial for startup founders. By implementing these strategies, you not only protect your business but also build a trustworthy brand that resonates with your audience.

Picture Source: Bazoom AI

Author: Bazoom

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

GreenTech Startup Motek Bio Panels: Nature Meets Cities

Markus Elsässer

05/19/2025

Sustainability Meets Innovation: Turning Urban Surfaces into Climate Solutions

In this interview, we speak with the founder of Motek Bio Panels – a pioneering GreenTech startup transforming underused urban spaces into living, CO₂-capturing systems. Discover how bio-based materials like mycelium and algae are being used to make cities not only greener but also healthier and more resilient in the face of climate change.

Could you please explain the core innovation of your startup?

We are transforming unused urban surfaces – which are often environmentally harmful – into active contributors in the fight against climate change. Our bio panels, made from waste materials like mycelium and algae, capture CO₂, improve building insulation, and can be reintegrated into the construction industry at the end of their life. In essence, we are bringing nature back into the human ecosystem through a fully circular process that regenerates rather than extracts.

Which specific problem in sustainability do you solve?

We address three major urban challenges: CO₂ emissions, the urban heat island effect, and the lack of green surfaces in dense cities. Our panels actively clean the air, reduce building temperatures, and introduce living organisms into hard, gray environments. Unlike global carbon offsetting solutions, we capture CO₂ locally – in the very streets where people walk and breathe. This means we not only contribute to the global climate fight but also directly improve urban air quality for city dwellers.

What distinguishes your solution from existing technologies?

Most green walls are passive and aesthetic; industrial carbon capture systems are centralized, expensive, and energy-intensive. Our panels offer a distributed, nature-based, low-energy carbon capture system that integrates seamlessly into existing urban infrastructure. They are lightweight, modular, and made from agricultural waste. The panels are regularly replaced and reused as construction materials, enabling a continuous cycle of carbon sequestration. Our service model also simplifies adoption: buildings can subscribe to ongoing “living wall maintenance” with minimal intervention.

What technology is your innovation based on?

Our innovation lives at the intersection of biotechnology and architecture. The panels consist of a mycelium base – grown from agricultural waste – which is biodegradable, fire-resistant, and has excellent insulating properties. The active layer is a gel containing microalgae, which captures CO₂ up to 3–10 times more efficiently than traditional plants. This symbiotic system is inspired by lichens and is constantly refined through research and collaborations with scientists and materials experts.

How do you assess the scalability of your solution?

We believe this concept is highly scalable. The modular panels can be grown locally using abundant natural materials. Mycelium grows fast, algae are everywhere, and we use waste as input. We’re currently launching our first pilot in partnership with the Tel Aviv Municipality to collect performance data and optimize operations. From there, our goal is to roll out production kits, local installation teams, and a subscription-based model that can easily be adapted to different urban settings. We envision entire city streets and neighborhoods breathing with our panels.

What measurable positive impact does your technology have?

Initial lab results show that each square meter of panel can capture up to 1.5 kg of CO₂ per month depending on light and algae strain. That’s roughly equivalent to one mature tree per 10 m² per year. Panels also improve thermal insulation, potentially reducing cooling costs by up to 30%. Using mycelium grown on waste further reduces the project’s carbon footprint, adding another layer of sustainability to our circular model.

Where do you see your startup in the next three to five years?

We envision Motek Bio Panels becoming a mainstream green building solution adopted in leading cities worldwide. Our goal is to cover over 10,000 m² of walls and remove thousands of tons of CO₂ annually. Long-term, we want to redefine what city walls can be: not just static facades, but living, regenerative systems that support the planet and reconnect us with nature.

How do you view the GreenTech competitive landscape?

GreenTech is growing fast – and that’s a great sign. Our real competition isn’t other startups; it’s climate inaction. Our niche lies at the intersection of architecture and biology, a space still emerging. We believe our edge lies in creating healthier environments within the places people actually live – not just in remote forests or industrial capture sites. The challenge lies in proving material performance; the opportunity is in growing demand for decentralized, nature-based urban solutions.

What role do partnerships play in your success?

A huge one. We need strong cooperation with municipalities to navigate regulations and approve real-world implementation. We also collaborate with suppliers of city and agricultural waste, and with green building companies to upcycle our panels after their lifecycle ends. These collaborations enable us to create a closed-loop system, and we’re currently working with the Tel Aviv Municipality to launch our first pilot project.

How are you financing your growth?

We’re currently in a very early pre-seed phase. Development so far has been funded by the founding team, primarily through personal investment and a background in real estate development. We’ve developed key components – like the algae gel and mycelium base – and the next step is mass-producing our first real prototype. We aim to launch our pilot either in Tel Aviv or a European city. A seed round is planned to fund scaling, R&D, and team growth.

How does regulation affect your business?

It’s both a hurdle and a catalyst. On one hand, we need to comply with strict building and safety codes, especially for structural and living materials. On the other, rising green building standards, carbon reporting policies, and sustainability mandates are creating a wave of demand for exactly what we offer. We plan to position our panels as a tool to meet regulatory compliance in urban sustainability.

Why is the GreenTech Festival important for you?

It’s more than a showcase – it’s a meeting point for visionaries, innovators, and decision-makers who genuinely want to build a better world. The visibility, credibility, and connections we gain from events like this are invaluable. We’ve already met partners at similar events who want to explore pilots in new cities. It’s where our story meets the people who can help bring it to life.

What personally motivated you to found a GreenTech startup?

A deep love for both nature and cities. I was tired of watching buildings contribute to environmental damage instead of healing it. I wanted to integrate nature into our daily lives in a functional and poetic way. We are part of nature, and we deserve to live in an environment that reflects that. The technology is here – we just need to build with it.

What experiences have shaped your journey?

Relentless prototyping, learning that failure is feedback, and seeing the power of storytelling. Also, realizing how important it is to act as if your vision is already a reality. My advice to other founders: build a team that loves what they do, stay grounded, and treat every challenge as part of the path. It might seem like a fantasy sometimes, but with enough long-term vision, it’s absolutely possible.

How do you see the future of GreenTech?

Regenerative by default. The cities of the future will have breathing walls, food-producing roofs, and infrastructure that heals. Biomaterials, local production, and ecological restoration will become the new norm. GreenTech will no longer be a niche; it will be embedded in daily life. This is not about idealism – it’s about survival, and it’s already happening.

What makes the GreenTech Festival special?

It’s not just a stage – it’s a mirror of the future we want to create. The festival brings together passionate people from science, industry, and activism with a shared mission. The energy is focused, the conversations are meaningful, and for startups like ours, it’s the perfect place to meet believers, partners, and champions who can help us scale our impact.

If you’re curious to learn more about this startup, you can meet the founders live at the Greentech Festival in Berlin from May 20–22, 2025! We sincerely thank the founders for this inspiring interview.

Foto/Quelle: Motek Design Lab

Releaf Paper: Eco Packaging from Leaves Disrupts Paper

Markus Elsässer

05/09/2025

Releaf Paper Founder Alexander Sobolenko on stage with a presentation about Releaf Paper how it works!

Turning fallen leaves into paper — what may sound like a wild idea at first has evolved into an award-winning business model with huge potential for the circular economy. In the following interview, the team at Releaf Paper shares how a student science project grew into a sustainable alternative to traditional papermaking — and where their journey is headed next.

Let’s start with the basics — what exactly is Releaf Paper, and how did the idea of making paper from leaves even come about?

Story of Releaf Paper begins in 2017, when 16-year-old Ukrainian biotechnologist Valentyn Frechka created the first hand-made paper castings using fallen leaf fibers in his home laboratory. This success served as the basis for further research into the use of leaves. In 2021, Releaf Paper was founded, where Valentyn became one of the founders and head of technology. The France-based company continued R&D of leaves as a material, while working to bring its products to market. Fundamental research in the laboratory of Grenoble (France) completed the result of 6 years of work — Releaf Paper has created a scientifically proven technology for isolating fallen leaf fibers for use in paper production. The first products of the company, which is managed by one of the founders and CEO Alexander Sobolenko, have been successfully tested in a number of EU countries, and in 2024, the company opened its first industrial leaf processing pilot production near Paris.

We’re used to thinking of paper as coming from trees — when did you realise leaves could be a game-changer in the recycling world?

Valentyn Frechka, born in Ukraine’s Zakarpattia region, came up with the idea during his time as a student at the Junior Academy of Sciences. While working on a research project, he set out to find alternative sources of cellulose. He initially explored agricultural waste like flax and straw but eventually turned his attention to other types of plant waste. Being someone who often spent time in the forest, he started considering fallen leaves. The idea didn’t come from a park stroll — it developed through structured research, but it was inspired by his close contact with nature. After months of lab work, he confirmed that leaf fiber had the right qualities for papermaking, and that’s where the Releaf Paper concept began.

What kind of leaves are we talking about here — and how do you actually turn urban leaf waste into high-quality paper?

We actually use almost all urban leaves in Europe and had a lot of tests with different kinds of green waste, for example pineapple leaves, and it works. The patented technology created by Releaf Paper allows the use of various methods of processing green biomass — from mechanical to thermo-chemical. The combination of different techniques makes it possible to obtain various products, from filler to full fiber with paper-making properties. This makes it possible to use these materials for a variety of applications: paperboards and containerboards, injection-molded containers, hygienic paper, bioplastics, etc. Both as the main raw material in its own right and as an additional component in combination with other types of fibers — recycled fibers or virgin wood.

In addition, the technology is flexible to different types of raw materials, allowing us to process stems of agricultural waste, grapes, and flowers in addition to leaves. Besides, the Releaf technology has been successfully used to valorize pineapple and palm frond waste.
Fillers created by mechanical processing are already produced by Releaf Paper in industrial volumes, while thermo-chemical fibers are undergoing the last stages of validation before mass production.

How does Releaf Paper compare to traditional paper when it comes to environmental impact, carbon footprint and resource use?

The company’s core product is Releaf Filler, a filler made from fallen leaves that is used to produce certain paper models by blending them with recycled fibers. The main consumers of the product are paper mills.

For manufacturers of paper packaging, the company offers several models of its own Releaf Paper brand of craft paper, from 80 to 170 g/m², which they use to produce bags, corrugated products, envelopes, and wrappers.

The company offers brand owners and retailers ready-made packaging solutions — from craft bags to boxes, and customization is available for larger volumes.

All Releaf Paper products are, of course, made using fallen leaves as the main ingredient, and without harming the environment.

Impact
– Only 0.066 kg CO₂ per kg during production (up to 70% lower compared to average* — global markets, open data)
– Only 0.002 l of water per kg during production
– <20 km logistics of raw materials
– 1 year time of restoration
– 55 days time of biodegradation

Releaf Paper manufacturing plant during the tour of interested parties

What were the biggest technical or logistical hurdles in creating a scalable leaf-based recycling process?

We have to make agreements with a variety of different partner cities in different countries to secure raw material availability.

Let’s talk scalability — how big could Releaf Paper realistically get, and what’s your vision for the next few years?

The company’s further development is to expand its local green waste recycling activities in other countries. To this end, Releaf Paper plans to set up at least 5 recycling facilities in Europe over the next 5 years. After that, the company plans to enter the US, Canada and Japan. In addition to green waste, Releaf Paper also plans to use agricultural waste, such as vegetable stalks, vineyard stalks, flowers, tropical fruits, and palm leaves.
Future business areas that Releaf has begun to explore based on its extensive knowledge of green waste include hygiene products, energy, and bioplastics.
In 2025, the company plans to raise at least €8 million in a Series A round.

A lot of startups aim to disrupt — do you see Releaf Paper more as a disruptor, or as a complement to the existing paper industry?

Yes, we really started as disruptors because we were full of enthusiasm and energy. Now we are more reality-based, because it is difficult to disrupt something that has been working for hundreds of years and is worth 350 billion dollars a year. That’s why we are more of those who do not let the paper industry rest in peace.

How do you source the leaf waste — do you partner with municipalities, or is it more of a decentralized model?

We use all opportunities. Because even in France every municipality has its own process of utilization of green waste. So, yes, basically we start with negotiations with municipalities and then try all other options including private subcontractors.

As soon as we announced that we had started producing paper from leaves, we were approached by L’Oréal, Weleda, Samsung, and Ariston within a few weeks. It was extremely pleasant, especially in the case of L’Oréal, because their COO had been trying to contact us for more than a month, and he finally succeeded. In 2 months, we fulfilled the first orders for all of the above brands.

The picture shows paper bags and cardboard boxes made from tree leaves!

You’ve won awards and attracted media attention — how do you stay grounded while building something with such massive potential?

Releaf’s commitment to the circular economy was recognized and awarded by WWF, Canopy Planet, Google for Startups, EBRD, LVMH Innovative Award, and a series of Sustainability Awards. In 2024, Releaf’s technology became the 2nd best invention by the European Patent Office. In 2025, Releaf Paper was selected as a finalist in the Cellulose Fibre Innovation of the Year Award by nova-Institute, recognizing our breakthrough in turning fallen leaves into high-performance packaging. Additionally, we were honored with the ALL4PACK Innovation Award 2024 in the Innovative Materials category, highlighting our commitment to eco-friendly packaging.

While these accolades are gratifying, they serve as milestones rather than endpoints. Our focus remains on the continuous development and refinement of our technology, ensuring that we deliver practical and sustainable solutions. The real reward lies in the tangible impact of our work — reducing deforestation, managing urban waste effectively, and contributing to a circular economy. It’s this mission-driven approach that keeps our team grounded and motivated.

Beyond paper, do you see other uses for leaf-based materials in the future — maybe packaging or even textiles?

Our USP (Unique Selling Proposition) is “Stylish recyclable packaging materials, produced from locally sourced green waste, for local environmentally responsible businesses.” So it’s not only about paper itself, more about packaging. One day it may be even textiles, yes, it’s possible.

Last one: if you could send one message to the traditional paper industry, what would it be?

The way it was before — won’t work anymore. Let’s unite efforts to reshape the paper industry.

Foto/Quelle: Releaf Paper

What if the secret to better work isn’t doing more, but doing less?

StartupValley

04/23/2025

EARLY is a time management tool that helps individuals and teams focus better by making time tracking simple, insightful, and non-intrusive

What is the founding story of EARLY, and who is behind the idea?

EARLY was originally founded as Timeular by Manuel Bruschi, Thomas Wolf, Christian Zanzotti, and Manuel Zoderer. The product started as a simple way to track time — built for teams who wanted clarity over how they spent their day without the usual hassle of timesheets. Over time, the product grew alongside the way people worked. Hybrid teams, remote work, and constant context switching changed what users needed from us.

That’s why we rebranded to EARLY. It’s the same team and the same product at its core but with a bigger ambition: helping people manage their time better, not just track it. Teams using EARLY track, on average, over 97% of their work hours every week, ensuring they maximize billable time and prevent revenue leakage while enabling more confident, data-driven decisions.

I joined as CEO to lead that next chapter. Scaling EARLY into a product that stays out of the way, supports focus, and gives teams the clarity they need to do their best work.

How does EARLY help people use their time more productively?

The future of time tracking isn’t about control; it’s about freedom.

EARLY gives teams clarity without getting in their way. No micromanaging. No creepy surveillance. Just simple, honest insights that help people work better on their own terms.

Productivity isn’t about doing more. It’s about doing what matters. Ultimately, most tools add noise. We remove it.

What is your approach to fostering time awareness, especially among younger users?

Younger users don’t want to be told how to work and they definitely don’t want to feel like they’re being watched. This is why our approach is simple: give people data, not judgment.

When you can see where your time actually goes without the guilt and the noise, you naturally start to make different choices. It’s about awareness, not optimisation. We’re not trying to turn people into robots. Instead, we’re trying to give them the information they need to protect their time and spend it on things that matter to them.

How does EARLY differ from other time-tracking or productivity tools?

Most time-tracking tools feel like they were built for someone else, usually managers keeping tabs, not people doing the work.

EARLY is built for the person sitting at the desk. It’s simple. I believe the best tools disappear into the background. EARLY helps people notice patterns in how they work without interrupting them or adding more to their plate. It’s about awareness rather than control, as the goal is to help people protect their time, not account for every second of it.

Who exactly is your target audience – students, young professionals, or a broader group?

The focus isn’t really on job titles or industries. It’s about people who care where their time goes, whether that’s freelancers, teams, or anyone just trying to cut through the noise and focus better. It’s less about a specific job title and more about a shared problem.

How are you evolving the app to stay aligned with the needs of your community?

The feedback loop never stops. We talk to our users daily, from new users figuring things out to long-time users whose needs have evolved. Most of the changes we make come straight from those conversations. What’s working, what’s blocking progress, what feels clunky, and what’s being overlooked.

The goal isn’t to build more features for the sake of it. It’s to keep refining what people use every day and quietly remove everything else.

What does “working productively” mean to you in today’s digital world?

For me, it’s pretty simple. It’s being clear on what matters and having the space to get it done.

Most people aren’t struggling because they’re lazy. They’re struggling because their day is full of noise. Real productivity is about cutting through that and protecting enough space to actually think, focus, and do meaningful work. I believe productivity should feel effortless, not forced.

What is your long-term vision for EARLY?

Ironically, long-term, I want EARLY to be the tool people don’t think about because it just works. If it doesn’t make their life easier, it doesn’t belong in our product or strategy. Everything starts and ends with understanding their needs, frustrations, and behaviors.

It’s not about adding more features. It’s about making things simpler and ensuring EARLY always works to make people’s time better, not harder. We’re building for a future where work feels like it flows and is not a grind.

What is your team particularly proud of?

We’re proud of the culture we’ve built. Achieving this culture starts with giving people ownership. After all, the best ideas come when people feel like they have real skin in the game.

We like to say we’re not a family; we’re running buddies. What keeps us connected is a shared commitment to our goals and values and the belief that anyone can make a real impact if they’re aligned with the mission.

How do you respond to criticism or skepticism towards digital tools for self-organization?

I get the skepticism. With so much tech in our lives, adding another tool can feel like more noise. But the right tools shouldn’t add to the clutter; they should cut through it.

So, when people are unsure, I focus on how EARLY simplifies things. I’m all about creating a time-tracking experience that works for people, not against them. We know work life has changed, and our goal is to make time management easier and more proactive, without the distractions or frustration. It’s not about tracking every minute or task. It’s about giving people clarity on where their time goes so they can make better choices.

What three tips would you give to other leaders?

Embrace change. It’s the only constant. Playing it safe is the biggest risk you can take. Markets move, consumer behavior shifts, and if you don’t evolve, you’ll get left behind.

Focus on retention and engagement, not vanity metrics. If people aren’t sticking around, growth means nothing. Build something that keeps people coming back, and the numbers will follow.

Build in real time. Trends are easy to read, but executing in the moment is where the real work is. If you’re not adapting quickly and making things better as you go, you’re falling behind.

Thank you Mitchell Maynard for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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Could you please explain the core innovation of your startup? Which specific problem in the field of sustainability or environmental protection do you solve with your technology or approach?

What distinguishes your solution from existing technologies or approaches? What unique added value do you offer?

On which technology is your innovation based? Are there any current research findings or partnerships that drive your development?

How do you assess the scalability of your solution? What steps are you taking to achieve market readiness and establish a sustainable business model?

What measurable positive impact does your technology or approach have on the environment? Can you provide specific examples or key figures?

Where do you see your startup in the next three to five years? What long-term sustainability goals are you pursuing?

How do you perceive the competitive landscape in the ESG GreenTech sector? What opportunities and challenges do you see specifically for startups?

What role do partnerships and collaborations with other companies, research institutions, or organizations play in your success? Are there any specific examples?

How are you financing your growth? What milestones have you already achieved, and what further funding rounds are you potentially planning?

How does the current regulatory environment in the ESG GreenTech sector affect your business activities? Do you see opportunities or challenges here?

What importance do you attach to participating in events like the GreenTech Festival for the development of your startup? What specific benefits – for example, in terms of networking, visibility, or new partnerships – do you expect or have you already experienced?

What personally motivated you to found a ESG GreenTech startup? What passion drives you?

What important experiences have you gained so far in founding and building your ESG GreenTech startup? What advice would you give to other founders in this field?

How do you see the future of the ESG GreenTech sector as a whole? Which trends and developments do you consider particularly relevant?

In your opinion, what makes the GreenTech Festival a particularly valuable platform for GreenTech startups compared to other events? Are there specific aspects you would like to highlight?

Fredrika, Polestar has established itself as a leader in sustainable mobility with ambitious goals like the Polestar 0 project. Could you start by giving us an overview of Polestar’s sustainability vision and the core principles guiding your work?

The Polestar 0 project aims to create a truly climate-neutral car by 2030. What key milestones have been achieved so far, and what are the biggest technical and systemic challenges you still face?

Polestar has embraced ‘transparency’ by publishing lifecycle assessments and revealing emissions data. How has this impacted consumer trust and industry expectations – and what have been the most challenging or rewarding aspects of implementing this approach?

The automotive supply chain is notoriously complex. What specific strategies is Polestar using to promote ethical labour practices and environmental responsibility – and what have been the most valuable lessons learned along the way?

You’ve partnered with companies like Bcomp, SSAB, and Norsk Hydro to innovate around sustainable materials. How do such collaborations contribute to Polestar’s mission, and how do you ensure these innovations meet performance and safety standards?

Polestar is exploring blockchain to improve material traceability. Can you share how this technology is being used – and perhaps provide a concrete example of its application and benefits?

Polestar is known for sleek design and performance. How do you balance these brand-defining qualities with sustainability imperatives – especially when they occasionally conflict?

What role does battery recycling and second-life use play in your sustainability roadmap? How is Polestar building a circular system for electric vehicle components?

What is Polestar’s current stance on e-fuels in the context of sustainable mobility – and do you foresee any role for them in your long-term strategy?

Polestar’s LCAs have shown emission improvements in newer vehicle models. What specific changes have contributed to those gains – and how do you see this trend evolving with your next generation of cars?

You’ve emphasized that sustainability must be embedded into the business model, not bolted on. How has this mindset influenced Polestar’s internal decision-making and corporate culture?

Polestar has called for greater cooperation across the auto industry to reach climate targets. What steps are you taking to drive collective action, and where do you see the greatest opportunity for shared progress?

What role do you believe consumers play in accelerating the transition to climate-neutral mobility – and how does Polestar engage its community to foster that sense of responsibility?

You previously held sustainability roles at IKEA and KappAhl. How have those experiences shaped your leadership style and your approach to driving change in the automotive industry?

Looking ahead, what emerging technologies or innovations excite you most – and what makes them especially promising for advancing Polestar’s sustainability goals?

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Could you please explain the core innovation of your CO2 startup? Which specific problem in the field of sustainability or environmental protection do you solve with your technology or approach?

What distinguishes your solution from existing technologies or approaches? What unique added value do you offer?

On which technology is your innovation based? Are there any current research findings or partnerships that drive your development?

How do you assess the scalability of your solution? What steps are you taking to achieve market readiness and establish a sustainable business model?

What measurable positive impact does your technology or approach have on the environment? Can you provide specific examples or key figures?

Where do you see your startup in the next three to five years? What long-term sustainability goals are you pursuing?

How do you perceive the competitive landscape in the GreenTech sector? What opportunities and challenges do you see specifically for startups?

What role do partnerships and collaborations with other companies, research institutions, or organizations play in your success? Are there any specific examples?

How are you financing your growth? What milestones have you already achieved, and what further funding rounds are you potentially planning?

How does the current regulatory environment in the GreenTech sector affect your business activities? Do you see opportunities or challenges here?

What importance do you attach to participating in events like the GreenTech Festival for the development of your CO2 startup? What specific benefits – for example, in terms of networking, visibility, or new partnerships – do you expect or have you already experienced?

What personally motivated you to found a GreenTech CO2 startup? What passion drives you?

What important experiences have you gained so far in founding and building your GreenTech startup? What advice would you give to other founders in this field?

How do you see the future of the GreenTech sector as a whole? Which trends and developments do you consider particularly relevant?

In your opinion, what makes the GreenTech Festival a particularly valuable platform for GreenTech startups compared to other events? Are there specific aspects you would like to highlight?

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Could you please explain the core innovation of your startup?

Which specific problem in sustainability do you solve?

What distinguishes your solution from existing technologies?

What technology is your innovation based on?

How do you assess the scalability of your solution?

What measurable positive impact does your technology have?

Where do you see your startup in the next three to five years?

How do you view the GreenTech competitive landscape?

What role do partnerships play in your success?

How are you financing your growth?

How does regulation affect your business?

Why is the GreenTech Festival important for you?

What personally motivated you to found a GreenTech startup?

What experiences have shaped your journey?

How do you see the future of GreenTech?

What makes the GreenTech Festival special?

Let’s start with the basics — what exactly is Releaf Paper, and how did the idea of making paper from leaves even come about?

We’re used to thinking of paper as coming from trees — when did you realise leaves could be a game-changer in the recycling world?

What kind of leaves are we talking about here — and how do you actually turn urban leaf waste into high-quality paper?

How does Releaf Paper compare to traditional paper when it comes to environmental impact, carbon footprint and resource use?

What were the biggest technical or logistical hurdles in creating a scalable leaf-based recycling process?

Let’s talk scalability — how big could Releaf Paper realistically get, and what’s your vision for the next few years?

A lot of startups aim to disrupt — do you see Releaf Paper more as a disruptor, or as a complement to the existing paper industry?