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What does it truly mean to feel at home in your own skin?

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StartupValley
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Heal with Rylee founder Rylee Werbiski

Heal with Rylee empowers women to heal their skin and reconnect with themselves through a unique blend of holistic skincare and emotional wellness coaching

Can you tell us about the story behind Heal with Rylee and what personal experiences inspired you to start the company?

For years, I ran my own successful holistic skincare studio called Sound Skincare, helping clients care for their skin while learning and uncovering the deeper emotional layers tied to their appearance. But in 2020, my personal healing journey took an unexpected turn when my long-term relationship ended which challenged everything I thought I knew about myself. Over the next four years I undertook my own healing journey, whilst also securing various life coaching certifications. This helped me truly redefine what it means to feel at home in my skin, my body, and my relationships. 

As a young girl, I often felt like an outsider. My sense of belonging was always based on how others perceived me, and I spent years thereafter travelling and seeking validation from external sources. What I discovered was that belonging isn’t external—it’s an inner truth and when I let go of perfectionism and took off my own mask, I found the home I’d been searching for all along.

I began my career thinking skincare was just about the surface, but the journey taught me it’s about so much more. Now, Heal With Rylee is my ‘skincare studio 2.0’—a community where we guide women to not only heal their skin but to reconnect with themselves on a deeper level. Together, we uncover what it means to truly feel at home in your own skin and embrace the unshakable sense of belonging that comes from within.

What values and principles guided you in establishing Heal with Rylee?

My core values are consistent in both my personal and professional life: to lead with integrity, view connection as a form of service, follow my intuition, and always trust the process (and the redirects), even when the path feels uncertain.

What is the long-term vision of Heal with Rylee, and what steps are you planning to achieve it?

We want to become a leading integrative wellness platform that transforms lives through personalised holistic healing programs. We aim to expand our impact by scaling our successful one-on-one coaching model into digital courses and group programs, while maintaining the personalised approach that has driven our results.

We’re also exploring partnerships with others in the wellness space to create a comprehensive healing ecosystem. Through technology integration and data-driven insights, we’ll continue optimising client outcomes while making holistic healing more accessible to those who need it.

How do you define success for your business, and what milestones are you aiming to reach in the coming years?

We define success by the lives we’re able to touch and the difference we can make. In a world filled with endless choices, quick fixes, and distractions at our fingertips, our mission is to cut through the noise and help women return to who they’re truly – and naturally – meant to be.

Who is the primary target audience of Heal with Rylee, and how do you ensure their specific needs are met?

Our audience consists mostly of women in their 30s to 50s who are dedicated to natural beauty rituals and practices over quick fixes. They’ve reached a transitional point in their lives—whether through hitting a rut, entering a new decade, or facing a big change—where they’re ready to fully commit to themselves, let go of the masks they’ve been wearing, and transform from feeling like an outsider to healing from the inside out. 

We ensure each client’s needs are met through a free initial consultation where we explore their concerns and goals. This allows us to develop a personalised approach combining Corneotherapy-based skincare routines with targeted emotional healing work. 

What feedback have you received from your customers so far, and how does it influence your offerings?

The feedback from our clients has been transformative in shaping Heal with Rylee’s evolution. Initially focused on skincare, we consistently observed the profound connection between outer appearance and inner wellbeing. This insight, combined with client feedback about wanting deeper healing, led us to expand our offering.

Corneotherapy with holistic healing, emerged from clients consistently reporting breakthrough results when addressing both physical and emotional aspects of their wellness journey. My face reading abilities have proven particularly valuable, as clients often mention how this skill helps them feel deeply understood and safe discussing sensitive topics, especially trauma.

The positive response to this integrated approach has been remarkable – it’s now our most sought-after service package, with clients reporting more comprehensive and lasting transformations than when addressing skincare or emotional wellbeing separately.

What are the biggest challenges you have faced since founding Heal with Rylee, and how have you overcome them?

One of the most significant challenges I faced was pivoting from being known solely as a skincare specialist to establishing the business as a holistic wellness practice. This transition emerged from recognising a critical gap in the wellness industry – the need for a more authentic voice amid mounting pressure for perfect appearances, especially in an era where cosmetic fixes are marketed as self-care and social media filters have become digital masks.

The business challenge wasn’t just about adding new services – it was about fundamentally shifting market perception. While I had built a strong reputation in skincare and Corneotherapy, introducing coaching and face reading services required carefully repositioning myself without alienating existing clients. I needed to create a space where clients could address both their physical and emotional wellbeing, moving beyond surface-level solutions to achieve genuine transformation.

This meant strategic rebranding, rebuilding marketing materials, and developing new client communication approaches that bridged technical skincare expertise with holistic healing concepts. Each challenge strengthened our unique market position, resulting in a more successful business that offers a more authentic, comprehensive approach to wellness – one that addresses both the external pressures and internal journey of self-acceptance.

How do you adapt to market changes or unexpected obstacles?

My approach to adapting to market changes is to view everything as valuable information. It helps me stay in tune with what’s happening. After all, the only constant is change, so I see it as part of the process. If we’re not evolving or growing, we’re stagnating!

What sets Heal with Rylee apart from other companies in the wellness and health sector?

We work at the intersection of skin health and personal development, blending certified face reading, life coaching, somatic techniques, and skin science. Our approach helps clients heal not only their skin but also their relationship with the reflection they see in the mirror.

What unique services or approaches do you offer that your customers can only find with you?

We offer in-depth skin consultations that combine my Corneotherapy expertise with face reading, helping clients address their skin health and concerns while uncovering the emotional stories revealed in their faces. Our faces hold our deepest stories of who we are, where we’ve been, and the untapped potential within us. In addition, we guide clients through group coaching experiences, facilitating deeper work and fostering a profound sense of belonging in their own skin.

What new projects or expansions do you have planned for Heal with Rylee in the near future?

We’re excited to launch “FACE Your Truth” – a transformative live virtual event on January 12th exploring the deep connection between skin, energy, and personal power. In that event, I’ll uncover why lasting radiance requires both internal and external alignment, decode facial features’ hidden messages, and learn techniques for sustainable beauty from within.

Following this, we’re launching an exclusive group coaching program in February that builds on these principles. Additionally, plans are underway to expand into the podcast space, creating more accessible channels for sharing holistic wellness insights.

What three key pieces of advice would you give to people starting their own wellness-focused business?

Get in total alignment with who you are and your mission. Don’t shy away from digging deep to uncover your ‘why.’ You never know who needs to hear your message.

Believe in yourself and what you do so wholeheartedly that serving your specific audience becomes your main goal—the money will follow.

Always be authentic—let your true beauty shine. The more you embrace who you are, the more trust you naturally build with your clients

Picture: @ Rylee Werbiski

Thank you Rylee Werbiski for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Why is Background Check Software Crucial for Your Organization?

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StartupValley
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Background check software picture from Gerd Altmann Pixabay

Many organizations today are fighting unmatched challenges related to worker integrity, sensitive information protection, and compliance with regulatory standards. Background check software has recently been introduced as a vital and strategic tool for companies looking to mitigate risks, enhance security, and make informed hiring decisions. 

What is Background Check Software?

Software for background check is a modern, all-inclusive digital solution that is custom-fit for automating the process of gathering, verifying, and analyzing the professional, personal, and legal history of any individual. Advanced employee screening tools go way beyond conventional manual background checks by offering comprehensive, rapid, and detailed insights into potential and current employees.

Unlike manual investigations, which would take weeks and involve huge administrative overhead, modern verification software is built on advanced algorithms and robust databases that have intensive verification processes to deliver complete reports in a few hours. Such solutions like ManyMore can validate many sources of information simultaneously, like criminal records, employment records, educational credentials, or professional certifications.

Why is Background Check Software Crucial for Your Organization?

Background check software is fast becoming an essential organizational requirement. Advanced employee screening tools provide an all-dimensional security mechanism for ensuring workplace safety and operational integrity.

Using advanced technologies such as AI and machine learning, background check software can offer so much more to an organization than just a simple criminal record check. Such systems go deep into the professional history of any prospective employee by offering a number of important details, such as employment verification, credential authentication, and behavioral analysis, in a multi-faceted approach.

This software helps prevent poor hiring issues by offering strategic value in the form of reducing financial risks from poor hiring decisions, maintaining compliance with a variety of regulations across different industries, building a safe workplace environment, and protecting the brand. One background check might just save an organization huge resources estimated at about five times the salary cost of an employee by ridding them of bad hires.

These tools create a culture of transparency and professionalism, signaling that the organization goes above and beyond to ensure that the quality of the workforce and its integrity are carried out to the highest standard levels.

For organizations in industries that require high levels of regulatory compliance, such as security, finance, health, and education, there is often intense pressure toward strict compliance. Background check software helps ensure high-quality recruitment exercises to stay off the complicated legal issues, enabling the firm to avoid any possible regulatory penalty or impairment to its professional reputation.

Features to Look for in Background Check Software

When selecting background check software, organizations should prioritize solutions offering:

  1. Comprehensive database access
  2. Real-time verification capabilities
  3. Customizable screening packages
  4. Secure and compliant data handling
  5. Integration with existing HR management systems
  6. Detailed reporting and analytics

Advanced software solutions now incorporate artificial intelligence and machine learning algorithms, enabling more nuanced and accurate background assessments that go beyond traditional binary screening approaches.

Tips for Choosing the Right Background Check Software

A good background check software cannot be selected by simply reviewing a few features; instead, it is a very strategic process. It should begin internally with an elaborate investigation into the needs of one’s organization, covering a range of issues from industry-specific prerequisites and regulatory compliance to required features particular to the workforce.

When evaluating key selection criteria, it’s crucial to consider multiple aspects. One of the top priorities is seamless technology integration — the software should effortlessly connect with existing HR systems to minimize administrative tasks and maintain a smooth workflow.

Cost considerations must be addressed from a holistic perspective. Analyze initial pricing alongside the total cost of ownership and possible benefits to the organization in the long run.

Data privacy and legal compliance emerge as non-negotiable factors: The chosen solution must rigorously adhere to regulations like the Fair Credit Reporting Act (FCRA), providing robust data protection and transparent candidate information processes.

Scalability is another important factor: It should be able to scale easily with the organizational structure, growing needs for hires, and expanding markets. User experience is no exception: an intuitive interface and comprehensive support are a must for seamless deployment.

Conclusion

Background check software is more than just another technological solution — it’s one of the major strategic assets needed by a modern organization aimed at workforce excellence, regulatory compliance, and operational security. Such a sophisticated employee screening tool at your disposal will contribute to informed hiring decisions, secure employer interests, and develop a more reliable and responsible workforce.

Share your experiences with background check software! Have you implemented such tools in your organization? Drop a comment below on what challenges you have encountered and what benefits you have realized.

Picture Source: Image by Gerd Altmann  from Pixabay

Author: Vasily Vorobjev

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Crack the Code on Trust

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StartupValley
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2025 @ iStock-Alex Potemkin
Shocked little girl looks at the remaining pancake batter. The last pancake marks the end of a delicious breakfast.

2025 Marketing Insights for Small Businesses

iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has released its 2025 Marketing Trends Report, packed with practical strategies to help businesses thrive in today’s trust-driven marketplace. 

The report comes at a critical time when consumer trust in social media—a key tool for small businesses—is declining. According to iStock’s VisualGPS research platform, 80% of consumers in the UK don’t trust social media content, citing concerns over misinformation. However, trust in businesses remains high, with 63% of people favoring businesses over celebrities or influencers, or even politicians, and 59% preferring brands whose values align with their own. For small businesses, this is a powerful opportunity to leverage their local ties and authentic engagement to build stronger connections and outpace larger competitors.

Dr. Rebecca Swift, Senior Vice President of Creative for iStock, emphasizes the need for a bold shift:“As we enter 2025, trust will define success, and visual content will be a critical tool in forging genuine connections with audiences. For small businesses, the advantage lies not in chasing polished perfection but in creating visuals that feel human, honest, and deeply relevant. By telling real stories and reflecting diverse experiences, small businesses can establish deep, lasting trust with their audiences–proving that it’s not about looking perfect but about feeling real and relatable.”

Real Talk: Less Influencer, More Real-User Content

The genuine feel that made influencer content connect with people is disappearing. VisualGPS revealed, 71% of people in the UK believe traditional ads are more authentic than sponsored influencer posts. Even if you don’t use influencers, this shift matters. People are tired of content that looks too perfect and want visuals that feel genuine and honest. A few years ago, User-Generated Content (UGC), like selfies and vertical videos, was seen as the most real and authentic. But in 2025, people expect more. This is where Real-User Content (RUC) comes in, a new concept from iStock experts which encourages businesses to move from “generated” content to images and videos that show “real.” 

This change is affecting how people interact with visual content, especially on social media. Despite people’s lack of trust, they still find these platforms valuable, 78% of users in the UK still go to places like TikTok, Instagram Reels, and YouTube Shorts for video content to learn something new or get inspiration. In other words, people want the benefits of social media, without the negative effects. This shift has also made video-driven social search more popular, where platforms focused on video are no longer just for scrolling —they’ve become places to search and discover. In 2025, to succeed, you need to speak directly to your audience, this approach will always be more effective than a flood of generic posts.

Honesty: The New Face of Authenticity

If you’ve been paying attention to marketing trends, you’ve probably seen the word “authenticity” everywhere. But what does it truly mean? For consumers, it means being real, truthful, and original, according to VisualGPS research. And in 2025, it will still be key to building trust—97% of people in the UK say authentic images and videos are important for earning trust. However, authenticity is changing. In 2025, it’s will be about radical honesty. People don’t want perfect images—they want to see what makes your business human, imperfections and all.

Sharing raw moments, real customer stories, and the messy, behind-the-scenes parts of running a business can create strong emotional connections. Being honest is important—whether it’s showing how your processes work to teach your audience or admitting when things don’t go as planned. Even humor, when used carefully, can turn simple interactions into memorable moments. In a world full of overly polished content, honesty will help your brand stand out.

The Next Frontier: Trust-Centric AI for Forward-Thinking Businesses

Text-to-image Generative AI is a powerful tool for businesses of all sizes. However, in 2025, its successful use will depend on being transparent. While consumers are open to AI-generated ads, 86% believe it should be clearly labeled, and 61% are okay with AI-generated content IF used ethically. This means using AI to empower, not to mislead. Also, as ethical AI becomes the standard, using tools that offer commercially safe AI images with legal protection—just like any other royalty-free image—not only gives you peace of mind but also positions your business as a leader in responsible AI use, aligning with the values your audience expect. 

On top of that, beyond creating images from scratch think of AI as a virtual studio that helps your team create flexible, cost-effective content. AI tools like iStock’s AI generator, allow businesses to not only generate custom images from creative prompts but also modify visuals, remove or change elements, and expand canvases to fit specific formats—all without needing expensive software or design skills. This tool even lets businesses upload reference images and product photos to build a personalized library of assets, making it quicker and easier to align visuals with your business needs, pace, and budget.

As 2025 approaches, the key to success for SMBs is embracing trust-first strategies. By focusing on 

Real-User Content, being radically honest, and using AI transparently, small businesses can not only stay ahead of the curve but also lead the way in making trust the foundation of modern marketing.

To inspire and elevate your visual marketing strategy ahead of 2025 with related imagery and videos, visit https://www.istockphoto.com/. 

Bildcredits: @ iStock-Alex Potemkin

Source iStock

Could Lithium-Sulfur Batteries Be the Game-Changer for Clean Energy?

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StartupValley
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lyten

Lyten is revolutionizing clean energy with its innovative lithium-sulfur battery technology, offering a sustainable and scalable solution for global electrification

Founding Vision: What sparked the idea for Lyten, and how did you start working on lithium-sulfur batteries?

Honestly, Lyten started with an accidental discovery in 2015. The team was looking into using technology from the semiconductor industry to turn methane into clean Hydrogen. They achieved this, but in the process they had to deal with the bi-product, carbon. The team discovered they had a new form of graphene called 3D Graphene that exhibited high strength, light weight, high conductivity, and many additional unique properties. The company was formed to commercialize 3D Graphene.

Lyten spent a few years evaluating the wide range of applications where they could use 3D Graphene and one of the most promising was unlocking the potential of lithium-sulfur batteries. This is a battery that can reduce the weight of batteries by 50%, eliminate the need for mined minerals like nickel, manganese, cobalt, and graphite, and can be made with incredibly low cost, widely available materials. We immediately saw the opportunity for lithium-sulfur as the battery than can unlock mass market electrification across the globe.

Unique Technology: How does Lyten’s use of 3D Graphene enhance lithium-sulfur battery performance compared to traditional lithium-ion?

Lithium-sulfur has been known for decades as a battery chemistry that theoretically can hold up to 5 times more energy than a traditional lithium-ion battery. The reason you don’t see sulfur batteries today is that sulfur breaks down too quickly. We have engineered our 3D Graphene to address this problem. We use 3D Graphene as a scaffolding structure to keep the sulfur in place. Second, the 3D Graphene is conductive, therefore increasing the ability for sulfur to transmit ions for charging and discharging. The inclusion of 3D Graphene makes lithium-sulfur a commercial reality today, many years ahead of prior projections. 

Environmental Impact: Could you explain how Lyten’s choice of locally sourced, abundant materials reduces environmental impact and supply chain issues?

One of the biggest barriers to mass adoption of batteries is that high energy density batteries today require mined minerals like nickel, manganese, cobalt, and graphite. Meeting the projected demand for batteries by 2035 would require nearly 400 new mines. This has enormous environmental implications. Lithium-Sulfur can reduce the required mines by >80% because it utilizes abundantly available materials. Sulfur is an industrial bi-product, 3D graphene can be sourced from bio-methane from landfills and farms, and lithium is found in brines all over the world. The end result is reducing materials supply chains from 50k+ miles to hundreds of miles and reducing the carbon footprint of building a battery by 80+%. 

Key Applications: What industries or markets are you prioritizing, and how do you see these batteries changing sectors like transportation or aerospace?

Longer term, lithium-sulfur batteries are perfectly suited for EVs and eTrucks. Lyten investors include Stellantis, the world’s 3rd largest auto OEM, and FedEx for last mile delivery vehicles. The design in time for any new battery in automobiles is 3-4 years and we started that process in early 2024. In the very near term, we are seeing strong demand from drones, satellites, defense, micromobility, and stationary storage. For the mobility applications, there is huge demand for lighter weight batteries that can power applications further. We are integrating with our first drone customers now and have been selected to demonstrate lithium-sulfur on the international space station next year. Additionally, the massively growing micromobility sector in Southeast Asia and India is demanding lighter weight batteries with simple supply chains. 

For stationary storage, weight still matters, but the biggest interest is to secure batteries built with abundantly available materials. Additionally, lithium-sulfur actually improves in performance in hotter temperatures, which is not true for LFP and NMC. 40% of the world’s population lives in the tropics and that is the fastest growing population on the planet. 

Challenges and Innovation: What challenges has Lyten faced in developing and scaling lithium-sulfur technology, and how have you tackled them?

Bringing a new battery chemistry to the market is a 5+ year exercise, so its fair to say there are challenges. The biggest hurdle we had to overcome is how to reduce the degradation of sulfur to increase the lithium-sulfur cycle life. We have proven our 3D Graphene material can address this challenge on an automated product line. Lithium-Sulfur is actually a highly manufacturable battery that utilizes existing lithium-ion equipment and processes. This is a big advantage for scaling. 

Team Contributions: How does your leadership team, particularly with industry experts like Celina Mikolajczak, shape Lyten’s development?

Many of the new batteries currently being developed are led by researchers and teams often coming out of university or R&D labs. Lyten tooks a very different approach. We have built our team, led by Celina Mikolajczak, with experts in manufacturing. Celina led engineering at Panasonic’s Gigafactory in Nevada, scaling production from 0 cells to more than 2 billion cells. We have brought on experts from Panasonic, Tesla, Rivian, Dow, and many more organizations. Building a team with strong manufacturing experience means that every innovation we make must be manufacturable on standard lithium-ion equipment and economic. This is absolutely a constraint we have put on the team to ensure we have a strong, cost effective commercial product.  

Sustainability Goals: Could you share some specific practices that help Lyten achieve a reduced carbon footprint in battery production?

The audacious target we have set for ourselves is to build a carbon neutral battery. A typical battery today produces > 100 kg CO2eq per kilowatt of storage capacity. The number 1 driver is mined materials like nickel, cobalt, and graphite. The number 2 driver is power consumption. We have designed the battery to eliminate nearly all mined minerals. Additionally, we run our current manufacturing on renewable energy and we plan to continue that practice in our expansion facilities. Our current sourcing and manufacturing plan can reduce the carbon footprint of making a battery by 80%. To get to carbon neutral we need to further clean up our lithium supply chain, which is a major focus for Lyten right now. 

Manufacturing Strategy: How is Lyten preparing for large-scale production in both U.S. and EU markets?

We have announced the location of timeline for the world’s first lithium-sulfur gigafactory in Reno, Nevada. This facility is set to come online in 2027. Additionally, we have recently acquired Northvolt’s (Cuberg) manufacturing facility in California. We plan to scale this facility to 200 MWh per year of capacity. 

We are taking advantage of our ability to manufacture lithium-sulfur on existing equipment to pursue converting existing battery making facilities to Lithium-Ion. 

This asset conversion strategy factored heavily into our Northvolt asset acquisition and we believe additional distressed assets will continue to come onto the market over the next 24 months.  

Competitive Edge: What makes Lyten’s batteries uniquely competitive in the industry?

We believe for any new battery chemistry to successfully compete with NMC and LFP, they will need a big moat. We believe we have that moat with Lithium sulfur. This is a battery that will be half the weight of lithium-ion and LFP. This is a battery built with local materials and simple supply chains, entirely eliminate the link to Chian, This is a battery that can compete on costs right away because of the low cost materials 

Strategic Partnerships: Are there any important collaborations contributing to Lyten’s growth and innovation?

We have formed important collaborations with key stakeholders, including industry leaders like Stellantis, FedEx, and Honeywell. These partnerships provide us with valuable insights, resources, and market access, helping us accelerate our growth and innovation. Additionally, we partnerships with the US Department of Defense and Department of Energy. 

Future Roadmap: Beyond lithium-sulfur batteries, what future technologies or applications is Lyten exploring?

Beyond lithium-sulfur batteries, we are exploring other cutting-edge technologies and applications. This includes advancements in high-strength composites and next-generation sensors. We are working with many of our partners on these applications. Our goal is to continue innovating and expanding our product portfolio to address diverse market needs and drive sustainable growth.

2024 has been a tough year for batteries and EVs to say the least, but I think it is important to look at this the ups and downs of multi decade cycle toward electrification. Energy storage has moved from energy transition and climate issue to now an economic and national security issue. This is an important step for the battery industry as there is now full recognition of the impact they have on our lives well beyond EVs. This also means that geopolitics are for the first time becoming a top issue for energy storage, with the world trying to catch up with China. 

Imagine a world where one country had monopoly control of oil production. This would create dramatic instability and vulnerability for nearly every country in the world. Today, this is what we have in batteries and we project the rest of this decade will be focused on nations around the world developing policy and strategies to diversify battery sourcing. It will certainly not be a straight line, but the trends are still incredibly strong for continued rapid growth in battery demand. 

Advice for Startups: What advice would you give to other founders in cleantech or advanced materials?

First, cleantech companies tend to be hardware driven and take many years to fully scale in the market. So a cleantech company must be built to weather multiple economic cycles. Times are great when capital is flowing during an economic boom, but the timelines to profitability are long enough that you will almost by definition have to weather downward cycles, so you have to build a business and team ready to take advantage of these cycles. 

Second, and maybe my most important learning over the last 7 years in cleantech. Green alone does not sell. We must build products that clearly perform better, at a cost that is equal to or less than what is currently on the market, and that have a decarbonizing impact. If you can achieve all three, then you have a product that can really scale. If you only have two, then the road is tougher. And if you are just cleaner, its tough to build a business. 

Better performing, lower cost, and cleaner is the formula. Its incredibly difficult to do, which is why this needs to be a strategy from the start as it impacts what technologies you focus on all the way back at the R&D stage. 

Picture: @Lyten

Thank you Keith Norman for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

What drives success in compliance consulting beyond technical expertise?

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StartupValley
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AskDegree LLC alexandria degree

AskDegree LLC delivers tailored compliance solutions that help businesses navigate regulatory challenges with confidence and efficiency

What inspired the founding of AskDegree LLC, and how does this vision translate into the company’s daily operations?

AskDegree was founded on a deep commitment to protect and empower businesses navigating compliance challenges. Inspired by the need for reliable, genuine support in compliance, I wanted AskDegree to be more than just a service provider—we aim to be a trusted partner with a heart for clients’ success and well-being. This mission comes to life daily through personalized, collaborative approaches with each client, acting not just as a compliance advisor but as a defender of their business integrity and growth potential.

Could you explain the unique value AskDegree LLC brings to sectors like fintech, healthcare, and BaaS?

In dynamic industries like fintech, healthcare, and BaaS, compliance needs are critical and highly specialized. AskDegree brings an agile yet deep-rooted approach tailored to the complexities of each sector. We integrate security, compliance, and proactive risk management to empower clients with real-time insights and regulatory clarity, helping them stay ahead of regulatory demands while unlocking new growth opportunities. By understanding both the nuances of each field and the pressures of rapid innovation, we provide tailored solutions that add immediate value and long-term resilience.

What does the ideal client for AskDegree LLC look like, and how do you ensure that their specific compliance and risk management needs are met?

Our ideal client is a growth-minded company—often nearing a pivotal moment, like attracting high-value clients or finalizing a strategic partnership—who recognizes the need for robust compliance. We use a collaborative approach to first understand their unique challenges and goals. From there, we develop custom strategies, covering everything from policy creation to in-depth testing and on-demand advisory, ensuring compliance needs are met with precision and care.

As a minority-founded business, what unique challenges has AskDegree LLC faced in the compliance sector, and how has the team addressed these obstacles?

Building trust as a minority-founded business in the compliance sector can be challenging, with some clients hesitant to place faith in a newer player. We’ve overcome these hurdles by consistently delivering results that speak for themselves, building strong relationships based on trust, transparency, and undeniable value. Our commitment to authenticity resonates with clients who value integrity and genuine support, ultimately strengthening our standing in the industry.

Could you elaborate on the specific challenges of offering compliance services in fast-evolving industries, and how AskDegree LLC adapts to regulatory changes?

Rapidly changing regulations require nimble responses and a proactive stance. At AskDegree, we prioritize continuous learning and constant monitoring of regulatory updates to keep our strategies current and effective. This agility enables us to adjust quickly, ensuring our clients not only stay compliant but are also positioned to leverage compliance as a growth advantage. Our adaptable frameworks and regular training make transitions smooth for clients, no matter how quickly regulations evolve.

What would you say is AskDegree LLC’s biggest competitive advantage in the compliance space?

Our biggest competitive advantage lies in our unique combination of technical expertise and genuine, client-centered care. We’re not just a compliance vendor; we’re a partner committed to each client’s success and peace of mind. By creating authentic connections, we bridge the gap between rigorous compliance and empathetic service, delivering high-quality solutions that are both effective and aligned with our clients’ long-term goals.

How do you envision the future for AskDegree LLC, and are there any upcoming projects or services you are particularly excited about?

Looking ahead, I’m excited about two service enhancements we are rolling out at the top of the year, the first is expanding our staffing augmentation services; we believe providing our clients with access to advisory, fractional, or hireable talent in a seamless experience is a valuable one-stop  solution for fulfilling compliance and security talent needs . Our second is the launch of our suite of technology based solutions including our Compliance Workroom, an online portal used to track compliance and security projects and tasks occurring within the organization, and the other is our Compliance Intelligence Dashboard which will ingest business intelligence and provide insights via reporting that will aid in risk mitigation and process optimization. 

These additions reflect our commitment to empowering clients with immediate, impactful support as they scale. I envision AskDegree playing an even larger role in helping innovative companies build a foundation of trust and security, setting them up for sustainable growth.

Could you describe a breakthrough moment or turning point that significantly advanced AskDegree LLC’s mission?

A breakthrough moment was realizing the power of choice. Traditional solutions, big firm consultants, W-2 talent, and temporary fractional talent all provide unique benefits but there is often a need to be able to quickly pivot between these options to keep pace with the needs of the business. Our clients have shown us that providing centralized access to these distinct talent types is a valued solution,  mainly because they are able to fill many needs via a single trusted partner. By offering tailored, compliance-focused solutions that support multiple stages of business development, AskDegree found a unique product-market fit that aligns with our desire to establish meaningful long-term relationships.

For those looking to start a business in a complex field like compliance, what are three essential pieces of advice you would share?

First, be business minded — understand the north start of the organization and the objectives of each department. Understanding this helps you to navigate your risk mitigation strategies, guidance, and recommendations. Second, be genuine, transparent, and reliable ; compliance risks often make clients feel nervous and uneasy and they want to work with someone they can trust. Third, stay flexible. Being adaptable helps you better respond to regulatory shifts and client needs, setting you apart in a field where rigidity is common.

How does AskDegree LLC balance innovation with the stringent standards required in compliance and risk management?

We view compliance as a foundation for innovation, rather than a barrier. By embedding regulatory best practices into the initial stages of service delivery, we create space for our clients to innovate confidently. Our frameworks are designed to meet strict standards while offering enough flexibility to adapt to new challenges and technologies, making innovation sustainable and secure.

What legacy or impact does AskDegree LLC hope to leave on the industries it serves, and how do you measure your success in achieving this vision?

AskDegree’s legacy is one of trust, integrity, and genuine support. We hope to be remembered not only for our expertise but for the real, lasting impact we made on our clients’ journeys. Success is measured by the enduring partnerships we form, the growth we help catalyze, and, above all, by the reputation we build as protectors of our clients’ missions.

Picture was taken by Alexandria Degree

Thank you Alexandria Degree for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

How Can Sustainable Packaging Truly Transform the Future?

By
StartupValley
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0
W-Cycle and Melhoramentos teams

W-Cycle is a company revolutionizing the food packaging industry with its sustainable, compostable pulp-based solutions

Can you introduce W-Cycle and share the story of how the company was founded?

W-Cycle is a company dedicated to creating sustainable solutions for the food packaging industry, offering SupraPulp™, a family of products based on compostable pulp-based material that not only eliminates the need for plastic packaging but also ensures high performance for food-grade applications, including heat resistance, liquid tolerance, and durability. The company was founded by an experienced executive from the sustainable packaging industry, who is on a mission to eliminate plastic pollution. 

What inspired the creation of W-Cycle, and how have your backgrounds influenced the company’s direction?

The inception of W-Cycle was driven by the urgent need to tackle environmental sustainability and the challenges associated with disposable food packaging waste management. The diverse backgrounds of our management team play a crucial role in shaping the company’s vision and strategy. With expertise spanning sustainability, organic chemistry, biology, and business management, we adopt a holistic approach to our initiatives. The team’s varied experiences across multiple industries have enabled it to identify market gaps and create solutions that are both practical and economically sustainable. Furthermore, the deep commitment to sustainability and social responsibility fuels our mission to positively impact the environment and the communities we serve.

What is the core vision of W-Cycle, and what steps are you taking to make it a reality?

The core vision of W-Cycle is to eliminate plastic waste. Therefore the main material in our SupraPulp™ products is pulp, which can be derived from a variety of renewable resources like sugarcane bagasse, reed, wood, and banana leaves. The steps we are taking include developing propriety formulas that are added to the pulp, creating high performance packages for food that is resistant to leakage. Additionally, we are partnering with leading molded fiber manufacturers around the world, offering them our patented solutions as well as strategic consulting services to help address their challenges.   

Who is your primary target audience for your compostable food packaging solutions, and how do you cater to their specific needs?

SupraPulp™, our expanding line of food-grade formulas for packaging, is marketed globally to packaging producers and businesses that outsource packaging production. We also design food packaging for food manufacturers, institutions, transportation companies, and the food service industry.

What challenges have you faced in developing and scaling your sustainable packaging technologies, and how have you overcome them?

The main challenge the company faced was how to transform a sustainable plant-based material, originally designed to conduct water, into a material capable of holding liquids like water and oil. Additionally, it needed to withstand high baking temperatures for up to 20 minutes without burning, while ultimately being able to decompose. Overcoming this challenge required extensive time in the laboratory, where we conducted numerous experiments to reach the ultimate product.

How does W-Cycle differentiate itself from competitors in the sustainable packaging industry?

W-Cycle offers innovative solutions that accelerate product development for manufacturers seeking sustainable, food-compliant materials. By leveraging our patented formulas and comprehensive expertise, the company enables businesses to create environmentally responsible products with remarkable efficiency. The company’s core offering includes a holistic package: proprietary molded fiber formulas, specialized additives, raw material sourcing, and strategic consulting services. This integrated approach allows clients to streamline their product development process, significantly reducing both time and resource expenditure. W-Cycle’s technology goes beyond mere product creation. Our solutions are strategically designed to meet rigorous food safety standards while simultaneously addressing critical sustainability goals. By providing comprehensive support, we help businesses not only develop high-quality products but also enhance their brand’s environmental credentials and market positioning.

Can you share some success stories or partnerships that highlight the impact of W-Cycle’s solutions?

W-Cycle has established strategic partnerships with leading global brands across multiple industries. Our collaborations include renowned multinational food corporations, as well as meal preparation companies and distributors, that provide catering services for airlines.

We recently collaborated with Melhoramentos, a publicly traded Brazilian company with activities spanning publishing, renewable forestry, and real estate (Altea), and announced a strategic partnership. Together, we will produce compostable packaging made from renewable materials that naturally decompose within 100 days.

The agreement, valued at a minimum of USD 3.45 million and set for an initial term of three years involves the supply by W-Cycle to Melhoramentos Latin America with its proprietary food-grade packaging formula and consulting services. These resources will help Melhoramentos produce its new advanced biodegradable packaging. Melhoramentos will also incorporate their own high-performance cellulose fibres sourced from their extensive renewable forestry operations covering more than 80 million square meters. 

With the global push towards sustainability, how do you see W-Cycle contributing to the future of packaging?

W-Cycle’s profound expertise in sustainable packaging positions the company at the forefront of transformative innovation in packaging technologies. Our rapidly expanding portfolio of advanced formulations and our agile development process are strategically aligned to accelerate the global transition towards more environmentally responsible packaging solutions.

What role do innovation and research play in maintaining W-Cycle’s competitive edge?

Innovation and research are the cornerstone of W-Cycle’s strategic approach and competitive positioning in the sustainable packaging industry. The company views continuous research and technological innovation as critical drivers that enable us to: Develop cutting-edge food contact approved sustainable materials, solve complex technical challenges and answer requirements of food packaging, maintain technological leadership by continuously pushing the boundaries of material science, and align with global sustainability trends, corporate sustainability commitments, and stringent environmental regulations.

W-Cycle has gained a competitive advantage by earning a strong brand recognition in the market for molded fiber products and deep expertise in formulas, different types of fibers, and production methods. 

Our product  line retains the attributes of plastic or aluminum products while maintaining food safety, and supporting extreme hot and cold temperatures. In addition, our products are microwave-, oven-, and freezer-safe.

What are your plans for W-Cycle’s growth and expansion in the next five years?

W-Cycles plans are to partner with at least another 3 manufacturers per annum over the next 2 years and sign agreements with at least 10 global recognized brands. Following this we believe we will grow fast and will become a global brand in this industry. We believe this way we will have the most impact both commercially and on the environment in a relatively short time frame.  

What advice would you give to entrepreneurs looking to start a business in the sustainability or FoodTech space?

Successful sustainability entrepreneurs don’t just create products—they reimagine entire systems and value chains. The most critical advice is to focus on solving genuine, measurable problems in the food and sustainability ecosystem. Entrepreneurs should conduct deep market research to understand specific pain points in food systems, packaging, and resource efficiency, rather than creating solutions without a clear purpose.

How has the partnership with Melhoramentos shaped W-Cycle’s strategies and opened new opportunities?

Although we spoke much about licensing our technology to manufacturers, working with Melhoramentos made it a reality. Over the last year of working together we got to understand our strengths and value in the market better than before and this allowed us to change our business strategy accordingly.

The actual partnership provides W-Cycle with a marketing and manufacturing arm in LATAM. Hence, having an access to  high quality and affordable raw materials, top notch local manufacturing, and new business opportunities is the. perfect combination for W_Cycle’s expanding

Picture: @ credit Melhoramentos

Thank you Isaac Rome for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Can Sustainability Be the Key to Streamlining the Entertainment Industry?

By
StartupValley
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0
TheGreenShot Max Hermans
Screenshot

At the Green Start-up Slams on November 15 during the CONFERENCE, TheGreenShot competed as one of six start-ups, showcasing its innovative production management and sustainability solutions

Could you share the journey that led to the creation of TheGreenShot? What was the initial spark that inspired this startup?

From on-set experience, it appeared very early on that the most efficient way to become sustainable on set was to demonstrate the financial savings it could incur. Embedding sustainability metrics with finance was the goal of TheGreenShot from the beginning.

TheGreenShot offers a wide range of solutions, from production management to carbon footprint tracking. How did you identify the need for such an integrated platform in the film, television, and event industries?

Our industry is using a myriad of tools to track finances and spending on a production. We identified the opportunity to create a single platform that includes all the necessary features for an efficient production management, also able to interface with productions software solution to create truly efficient workflows. Additionally, this year, we acquired Hollywood’s leading North American sustainable production services agency, Earth Angel, that has been providing solutions to the entertainment industry for over a decade. Together, we’re able to offer true end-to-end sustainable production solutions through combining software and services. 

Your platform is now used by 20,000 professionals across Europe, the U.S., and Canada. How did you manage to scale so rapidly in such a competitive market?

In Europe, we provide payroll and planning services that were warmly welcomed and rapidly adopted by crew members and producers. Most recently, our planning feature was used by national TV broadcasters exclusively during the Paris Olympic Games which led to fast adoption.

One of the key features of your platform is real-time planning and management. How important is this in an industry known for its tight deadlines and dynamic production schedules?

It is one of the essential needs for proper financial management and cost savings. Producers never have a real-time overview of the exact state of their cost report until the accounting department reconciles the financial data.

With sustainability becoming a core focus, could you elaborate on the green management tools your platform offers, and how they benefit production companies?

Our GreenPro tool connects to production software, collects data in real-time and automates the sustainability reporting for productions. This replaces days, if not weeks, of manual labor to aggregate the data points requested by the different reporting framework producers have to comply with. This allows sustainability consultants to have more time to act rather than manually collecting data, and provide clients with real-time impact.

Can you explain how your technology integrates with existing IT infrastructures in the industry? What makes your platform flexible for diverse clients?

We are able to connect GreenPro to clients’ internal system, whether it’s a cloud based folder or accounting software, and protect the accounting department from any extra work. Accountants keep their workflow as it is and we interface seamlessly with a single access right granted to GreenPro.

How does TheGreenShot help in streamlining budget management, and why is this crucial for the industries you serve?

We provide the following features all in a single platform: onboarding, timecards, expenses, purchase orders, document distribution, locations, accommodations, transports, budget, sustainability management. All of the data can be imported and exported the way our clients need to integrate with their existing system. By providing an exhaustive of features, we help streamline and monitor, in real-time, the financials of anyproduction, providing our client with a competitive and efficient hedge for their projects.

Your solution covers various services like payroll and consulting. How do these additional services contribute to the overall efficiency of production companies?

Working with a one-stop-shop solution facilitates production companies journey by centralizing their point of contacts and requests. TheGreenShot has multiple departments handling payroll, software and sustainability services, but the client has one account manager they can interact with all of the solutions provided.

How do you envision the future of green technology in media production, and what role will TheGreenShot play in shaping that future?

Our goal is to demonstrate that sustainable choices lead to cost savings. Our industry is capable of adapting new practices very quickly – as demonstrated with COVID – and sustainable habits and practices should become the norm in the coming years

What were some of the biggest challenges you faced while developing the platform, and how did you overcome them?

I used to work on set as a supervising location manager. Shifting to building software and expanding a company to multiple territories comes with its own challenges. As with productions, you have to learn and adapt very swiftly to guarantee you are able to deliver what clients are expecting from us.

Could you tell us about any upcoming features or projects in the pipeline that you are particularly excited about?

As I mentioned, we joined forces with Earth Angel in June 2024 and the operational merger has been a very smooth experience so far, from a business but also human perspective. Our goal for the next year is to build strong commercial relationships with the studios we are already working with, as well as building bridges and partnerships with industry standards accounting software to streamline clients’ experience.

TheGreenShot operates in several countries with different regulatory environments. How do you ensure compliance with local laws, particularly around environmental impact?

We are constantly monitoring this space and aim to stay ahead of the curve. Providing software that helps collect and automate reporting makes us a great partner for the certificating bodies and we already made great partnerships with multiple regions/countries.

Your platform promotes sustainability, but what steps does TheGreenShot take internally to minimize its own carbon footprint?

We all worked in shared offices or remotely to reduce offices emissions to the bare minimum. Out of 25 employees in the EU, there’s only one company car for an employee where no other solution was possible. Cash we would have spent on cars was allocated to low emission transportation solutions, such as company bikes or public transportation subscriptions. Except for overseas trips, all transportation is happening by train. Those are only a few of the actions every employee is taking at the moment to make sure our footprint stays as low as possible.

Looking back at the growth of TheGreenShot, what advice would you give to other entrepreneurs looking to scale their tech startups in the competitive tech and sustainability sectors?

The same as the Belgium official motto: We are stronger together. We are in a niche industry and cooperation will always make everyone go faster and further than fighting each other. There is still a lot of work to do and room for everyone pursuing the goal of making sure our industry is cleaner and more competitive.

Picture: @TheGreenShot

Thank you Max Hermans for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

What drives the movement towards healthier and more sustainable lifestyles?

By
StartupValley
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0
walk15 team picture

Walk15 is a sustainable activity platform that motivates physical activity and promotes environmental awareness through innovative step challenges and engagement solutions

What inspired the creation of Walk15, and how does it combine health and sustainability?

As a mother and former professional athlete, I created Walk15 for our two kids. I wanted a way to spend quality time together – something that would get us outdoors and keep them active for their health and well-being. I envisioned a unique walking track filled with points of interest, stories, and fun facts to engage them as we walked.

What started as a personal project soon resonated with many other families seeking a meaningful and active way to connect. Today, Walk15 has inspired thousands of families to walk together, explore nature, and promote well-being.

But it didn’t stop there. Businesses, schools, government and non-government organizations, and sports teams began using Walk15.app to engage employees, fans, and their target audiences. It’s been incredible to see how a simple idea has grown into a community and a global movement.

How does Walk15 differentiate itself from other wellness apps, and what unique features do you offer?

Walk15 stands out from other wellness apps by combining physical activity, community engagement, and sustainability. We work with all wearables and smart devices, syncing steps without tracking user locations to ensure privacy. Key features include step challenges, a ‘Steps Wallet’ for redeeming steps as discounts, curated walking routes with audio guides, and CO₂ savings tracking for choosing to walk. Walk15 not only motivates movement but also fosters environmental awareness and healthy living, creating an inclusive community that leaves no one behind.

What strategies do you use to engage organizations and employees in adopting the platform?

With the trust of over 1,600 B2B and B2G clients worldwide, we engage organizations and employees by creating tailored, interactive wellness experiences. Custom step challenges, branded for each organization, foster team bonding and friendly competition. Our Steps Wallet feature offers redeemable rewards to motivate activity, while data insights allow companies to track engagement. By aligning with CSR and sustainability goals and seamlessly integrating into existing wellness programs, Walk15 becomes an impactful and engaging tool for organizations globally.

Walk15 has grown rapidly with almost 1,000,000 users and 1,600 companies. What factors do you attribute to this success?

Walk15’s success is driven by a dedicated team of 30 top professionals from diverse fields, all working together to make it the #1 well-being and sustainability tool worldwide. Guided by global goals for well-being, a sustainable health economy, and environmental responsibility – and supported by trusted investors such as EIT Urban Mobility by the European Commission, Coinvest Capital led by Viktorija Trimbel, Mantas Mikuckas, the co-founder of the unicorn Vinted, NGL, and Dailides family among others – we’re building an inclusive, privacy-focused platform that engages users and organizations through gamification while promoting well-being in the workplace, a healthier planet, and stronger communities.

Now that you’ve expanded into Germany, what are your main goals for this market?

With our expansion into Germany, our primary goals are to establish Walk15 as a trusted tool for businesses and communities to engage employees and target audiences, deepen partnerships, and foster health-focused initiatives. We’re proud to serve as a trusted tool for the 19th National Health Economy Forum 2024, organized by the amazing BioCon Valley team in Rostock, as well as a sustainable initiatives platform for major events such as the Euroleague Final Four, UEFA Euro 2024 in Berlin, and the Deutscher Schauspielpreis awards in Berlin. Additionally, we are honored to partner with organizations like the GreenTech Festival in Los Angeles and Berlin. Respected companies such as Munich Re Group and REWE Group leverage Walk15 to connect with employees and audiences, promoting well-being and sustainability. By tailoring our platform to Germany’s unique needs, we aim to strengthen our footprint and reinforce our commitment to promoting health and sustainability across Europe. 

Can you explain Walk15’s reward system and why it’s so effective for companies?

Walk15’s reward system, the Steps Wallet, enables users to convert their physical activity into a sustainable currency – steps – that operates on a global scale. This innovative approach offers businesses a unique tool to drive engagement and incentivize behavior. For employees, it enhances motivation and productivity by fostering a culture of health and well-being. For customers, it provides an opportunity for businesses to offer their products or services as rewards, attracting health-conscious consumers and strengthening brand loyalty. By delivering measurable value to both workforce engagement and customer acquisition strategies, Walk15 positions itself as a highly effective platform for businesses prioritizing wellness and sustainability.

What are some recent partnerships, and how have they helped Walk15 grow?

We are excited to announce a transformative partnership in Germany with SOS-Kinderdörfer weltweit, reflecting Walk15’s commitment to strengthening communities and promoting well-being. Our innovative IT solution will serve as a donation platform for businesses, enabling companies to engage all employees as decision-makers in their CSR initiatives. Through charitable Step or Cycling Challenges in our app, employees can actively participate while contributing 100% of the donations to SOS-Kinderdörfer weltweit. This partnership seamlessly integrates wellness, team engagement, and social responsibility, driving meaningful impact in Germany and beyond.

With the recent investment from Mantas Mikuckas, what does this mean for Walk15’s future?

The investment from Mantas Mikuckas, co-founder of Vinted, in November 2023, has been pivotal for Walk15’s growth. This funding enabled us to expand into the German market, establishing a stronger presence and engaging more users and organizations. It also supported the development of new features, such as challenges for cycling and other activities compatible with smart devices, enhancing the user experience and broadening our appeal. Mikuckas’s expertise and support have been invaluable as we continue to grow and innovate in the wellness and sustainability sectors.

Are there plans to expand the app to include other forms of physical activity beyond walking?

With walking and cycling already in place, we’re expanding Walk15 to support even more inclusive activities, striving to become the #1 sustainable initiative platform for everyone. We’re enhancing accessibility with new features for wheelchair users and improving support for the hard of hearing community, making Walk15 a truly comprehensive tool that meets diverse fitness and mobility needs.

What feedback have you received from users, and how has this influenced your app development?

User feedback has been instrumental in shaping Walk15, guiding us to expand features and enhance accessibility. Today, our app offers a wide range of tracks and routes designed to be 100% inclusive, suitable for walking, cycling, wheelchair users, baby strollers, and more. This commitment to inclusivity, influenced by ongoing input from our diverse community, makes Walk15 a platform that everyone can enjoy, regardless of mobility or accessibility needs.

How does Walk15 contribute to companies’ ESG (Environmental, Social, Governance) goals?

Walk15 promotes well-being and inclusivity in the workplace through physical activity and group challenges, supporting global goals like Good Health (Goal 3), Sustainable Cities (Goal 11), and Climate Action (Goal 13) via CO₂ tracking. Aligned with ESG priorities, Walk15 encourages eco-friendly commuting, inclusive wellness, and provides data insights to support companies’ sustainability and wellness objectives.

What are your long-term plans for Walk15, and how do you see the platform evolving?

Our long-term vision for Walk15 is to become the leading platform for well-being, sustainability, and community, expanding beyond walking and cycling to support diverse activities. We plan to introduce features for varied physical abilities, provide enhanced data insights for ESG tracking, and foster partnerships that deepen community engagement. As Walk15 evolves, we aim to empower individuals and organizations to prioritize well-being, environmental responsibility, and connected communities globally.

Picture: @Walk15

Thank you Vlada Musvydaite Vilciauske for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Is personalized support the key to seamless digital transformation?

By
StartupValley
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0
Sjoerd Koolen, CEO & co-founder of WorkplaceBuddy

WorkplaceBuddy delivers personalized, scalable adoption support for digital tools through its innovative Teams app, helping organizations navigate digital transformation effortlessly.

Can you start by introducing WorkplaceBuddy and sharing the story of how it came to life? 

WorkplaceBuddy is a service delivered through a Teams app designed to guide the right people on the right topics, from network disc to cloud migration, to using different copilot solutions. I founded WorkplaceBuddy because I recognized the importance of scalable and continuous adoption support, which cannot be achieved through conventional adoption and training methods.

What inspired you to create a platform like WorkplaceBuddy, and how do your personal experiences shape the company’s vision? 

I used to be an adoption consultant at Microsoft, helping larger organizations to make the most out of Microsoft 365. However, my reach as a human being was limited, and in my classroom training I realized everybody had different needs and levels. Moreover, I was taken over by time as after my adoption engagement Microsoft (and other vendors) kept coming with new innovations, making everything we have done in the adoption engagement entirely worthless.

How does WorkplaceBuddy specifically address the challenges of digital tool adoption, particularly with Microsoft 365? 

WorkplaceBuddy addresses the challenges of digital tool adoption by providing targeted guidance through our Teams app. It ensures that users receive the right information at the right time, making the adoption of tools like Microsoft 365 more seamless and effective. We have a nice onboarding experience to better get to know our users and we offer always up-to-date content about the different Microsoft 365 topics. 

What sets WorkplaceBuddy apart from other employee engagement and productivity solutions in the market? 

WorkplaceBuddy stands out due to its focus on scalable and continuous adoption support, delivered through a user-friendly Teams app. This approach ensures that users receive ongoing guidance and support. Also, we are not just a tool. Behind the app there is a great team of people answering user questions if the AI bot was not able to answer (which happens rarely but we have got your back!) and we deliver new content every week. We guide larger organizations with tailored “Waves”, proactive campaigns with dedicated content to specific target audiences. This is where we realize most value.

Who is your target audience, and how does WorkplaceBuddy ensure it meets their unique needs? 

The target audience for WorkplaceBuddy includes organizations of all sizes looking to improve their digital tool adoption and productivity. For smaller organizations the biggest added value is that we are significantly more accessible than other solutions, for larger organizations we are the only way to scale in a personal and relevant way – realizing great impact. The platform ensures it meets their unique needs by providing tailored guidance and support through the Teams app, making it easy for users to access the information they need.

What are some of the biggest challenges WorkplaceBuddy has faced so far, and how have you overcome them? 

Our biggest challenge was the fact that we were ahead of the market with a solution that is more accessible and scalable. Customers were not ready for this and preferred training. We saw this shifted significantly during 2024, where customers started realizing that training can be useful, but it is more efficient to start with an adoption platform that can reach everybody proactively, helping 80% of the workforce in what they need and identifying what 20% of the workforce need more labor-intensive services.

How does your team approach fostering a culture of innovation within the company? 

The team at WorkplaceBuddy fosters a culture of innovation by encouraging continuous learning, experimentation, and collaboration. We prioritize staying up-to-date with the latest technological advancements and incorporating them into the platform to provide the best possible user experience. We consider ourselves as product leader in the market, as confirmed by major customers who have done extensive research.

What role does AI play in WorkplaceBuddy’s platform, and how do you see it evolving in the future? 

AI is the secret sauce that makes WorkplaceBuddy truly special. It delivers personalized guidance and support to users, answering questions and leveraging our video content to provide the right answers. But, AI can only become truly meaningful when it is fueled by our human input: the things we design, the answers we provide, and the content we create. Together, this synergy between human creativity and AI technology makes our platform incredibly powerful. Looking ahead, AI will become even more integral, with advancements in machine learning and natural language processing taking our capabilities to the next level. The future is bright, and we’re excited to see how AI will continue to transform the way we work and learn.

What are your long-term goals for WorkplaceBuddy, and what can users expect in terms of future developments? 

Our goal is to make adoption guidance accessible and scalable, and we will do everything we can to disrupt the market for workforce guidance. An example of making adoption guidance accessible is by opening up the market for access to adoption guidance through our app. We are making it possible to also get access to conventional services like training and access to experts. This makes WorkplaceBuddy the one-stop shop for all adoption guidance needs. Users can expect continuous improvements and new features that will further enhance their experience and support their digital transformation journey.

What advice would you give to organizations struggling with digital transformation and employee engagement? 

Continuous and scalable support is key for organizations navigating digital transformation and employee engagement. First start with a scalable framework, then apply more labor-intensive methods instead of the other way around. With WorkplaceBuddy, employees can receive the guidance they need to effectively adopt new tools and technologies, ensuring a smoother transition and higher productivity. Embracing this approach can make a significant difference in achieving successful digital transformation.

As a founder, what are the three most important lessons you’ve learned that other entrepreneurs should consider?

A great service is obviously very important to get market reach. Without that we would not become the #1 adoption solution in the Teams App Store. However, I have learned other things: People, people, people. 

  • Understand your stakeholders: Building strong relationships with stakeholders is crucial. It is about people. Understand their needs, expectations, and how they can contribute to your success.
  • Understand your users: Knowing your users is key to creating a successful product. It is about people. Understand what they want, when it is relevant for them, and how your solution can make their lives easier.
  • Foster a collaborative culture: Encourage teamwork and open communication within your organization. Also internally it is about people. Create an environment where everyone feels valued and empowered to contribute their ideas and expertise.

How do you see the landscape of digital workplace solutions evolving in the next five years, and where does WorkplaceBuddy fit into that vision? 

The landscape of digital workplace solutions is expected to become more integrated and AI-driven, with a focus on personalized and continuous support. WorkplaceBuddy fits into this vision by providing a scalable and user-friendly platform that leverages AI to deliver targeted guidance and support, helping organizations navigate the complexities of digital transformation.

Picture: Sjoerd Koolen, CEO & co-founder of WorkplaceBuddy@ WorkplaceBuddy

Thank you Sjoerd Koolen for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Could supply chains hold the key to combating climate change?

By
StartupValley
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0
ClimateChoice team bild summer

ClimateChoice, the winner of the GREEN START-UP SLAM Los Angeles 2024, captivated with its mission to empower businesses in driving climate transformation through scalable supply chain decarbonization solutions. Lara Obst, who delivered the pitch on stage, hails from Germany, and the ClimateTech company is proudly based in Berlin

Lara, thank you for joining us today. Could you please introduce ClimateChoice and the role your company plays in the global fight against climate change?

Thank you for having me! At ClimateChoice, our mission is to make every purchasing decision a smart climate choice. We achieve this by providing our AI-powered Climate Intelligence Platform, which streamlines climate data acquisition and supplier engagement. This enables companies to accelerate supply chain decarbonization and achieve their net-zero targets effectively.

ClimateChoice focuses on supply chain decarbonization. Can you explain why this area is so crucial for businesses looking to reduce their carbon footprint?

Absolutely. Supply chain emissions, or Scope 3 emissions, typically account for more than 80% of a company’s carbon footprint. Every product or service a company purchases carries an embedded carbon cost. In fact, upstream emissions are often 26 times greater than a company’s direct emissions. Despite their significant impact, Scope 3 emissions are often overlooked, leaving companies with a critical blind spot. With new regulations like the European CSRD coming into effect, more than 50,000 companies will need to report and address these emissions from 2025 onwards. Decarbonizing the supply chain is no longer optional — it’s essential for compliance and leadership in sustainability.

Your company utilizes AI to enhance sustainability practices. Could you describe how this technology contributes to the decarbonization process?

Our AI-driven Climate Intelligence Platform transforms how companies approach supply chain sustainability. By processing vast amounts of data — typically over 100 granular data points per supplier — we create individual ClimateChoice Scorecards for suppliers. These scorecards assess performance across five dimensions: CO2, emission trends over time, climate targets, strategy & governance, and decarbonization efforts. This allows companies to make data-driven decisions, whether it’s selecting high-performing suppliers or supporting underperforming ones to improve. Ultimately, our platform empowers businesses to embed climate-smart choices into their procurement processes, fostering collaboration and driving measurable change.

What are some of the key challenges that companies face when trying to track and reduce emissions in their supply chains? How does ClimateChoice help overcome these obstacles?

One of the biggest challenges is the lack of reliable data. Most companies rely on assumptions, averages, or manual processes like sending spreadsheets via email to gather emissions and other climate relevant information from suppliers. This approach is time-consuming, inconsistent, and let’s be honest, often inaccurate. We tackle these issues by offering a scalable, high-quality solution. Our platform automates data collection from sources like sustainability reports, websites and public databases to create initial climate profiles for suppliers. Companies can then invite suppliers to enrich these profiles, enabling continuous improvement and collaboration. This streamlined process eliminates inefficiencies, increases transparency and sets the stage for effective Scope 3 strategies.

Could you share a success story of how a company has successfully reduced its carbon emissions with the help of ClimateChoice?

A great example is Lenovo’s collaboration with ClimateChoice to tackle Scope 3 emissions through the Lenovo 360 Circle initiative. Using our Climate Intelligence Platform, Lenovo launched the GHG Emissions & Strategy Community Benchmarking program to engage its global partner network. This program enabled their partners to share emissions data securely, benchmark their climate performance, and receive tailored feedback, fostering transparency and collaboration across the supply chain. As a result, Lenovo achieved a Gold rating for its climate leadership, while its partners collectively reached a Silver-equivalent rating – a testament to the collective impact and alignment towards shared sustainability goals.

This initiative showcases how data-driven insights and partnership can drive systemic change. Lenovo not only advanced its own sustainability goals but also united its partners around shared goals, and with that inspired its ecosystem to embrace joint climate action. By recognizing high-performing partners and supporting others with actionable improvement plans, Lenovo turned a complex challenge into an opportunity for collective progress in achieving meaningful emissions reductions. 

ClimateChoice offers a scoring methodology to assess supplier performance in sustainability. How does this scoring system work, and how does it help businesses make better decisions?

Our scoring system translates complex climate data into actionable insights. Suppliers receive a ClimateChoice Score, with levels ranging from Bronze to Gold based on their performance. This visual labeling system helps companies quickly assess their supplier base, identify strengths, and pinpoint areas for improvement. By using these scores, businesses can develop targeted strategies—such as supporting underperforming suppliers or leveraging high performers as benchmarks. This fosters collaboration and drives consistent emissions reductions across the supply chain.

The process of decarbonizing an entire supply chain can be complex. What are some first steps companies should take when starting this journey?

The first step is achieving transparency. Many companies lack visibility into their Scope 3 emissions, making it nearly impossible to set reduction targets or track progress. Start by assessing emissions using average data, then engage suppliers to refine this data with exact figures. Once transparency is established, companies can develop tailored decarbonization strategies. Prioritizing collaboration with suppliers and aligning on shared goals are key to making progress efficiently and effectively.

Many businesses are grappling with new regulations around sustainability. How do you see these changes affecting companies in the near future, and how can ClimateChoice support them?

New sustainability regulations are reshaping markets globally. They require companies to take responsibility for their entire value chain, positioning the supply chain as a central driver of strategic change. ClimateChoice helps businesses lead this transformation. By leveraging our platform, companies can turn compliance challenges into opportunities, strengthening relationships with suppliers and creating long-term value while reducing emissions.

ClimateChoice has built partnerships with organizations like T-Systems, Lenovo, and o2 Telefónica. How do these collaborations help scale your impact, and what role do partnerships play in achieving your mission?

Partnerships are essential for scaling impact. Studies show that just eight supply chains account for 50% of global emissions. Collaborating with industry leaders enables us to accelerate decarbonization along these critical supply chains. With active platform users in over 140 countries, we’re shaping a global network of climate-conscious companies. Together, we’re proving that collective action is not only possible but also effective in driving meaningful change.

One major trend is closing the “sustainability skill gap.” Many leaders lack the training, knowledge, and tools needed to navigate climate data and leverage emerging technologies effectively. To address this, we focus on user-friendly solutions that don’t require advanced sustainability expertise. Our platform simplifies complex processes, fostering collaboration across departments and empowering companies to act decisively.

What role do you believe transparency plays in achieving climate goals, and how does ClimateChoice promote this within the supply chain?

Transparency is foundational for accountability and progress. Without accurate and transparent data, companies can’t comply with regulations, track improvements, or build trust with stakeholders. At ClimateChoice, we make transparency actionable. Our platform ensures that businesses not only meet reporting requirements but also use climate data as a strategic asset to drive real-world change.

ClimateChoice raised $2 million to expand its platform. How does this investment help accelerate your mission, and what are your next big goals?

This funding allows us to scale our platform across industries and geographies, enhancing global supply chain coverage. With the support of impact-driven investors like Gutter Capital, we’re refining our business model and doubling down on solving customer challenges. Our next big goal is to make climate-smart supply chains the standard, not the exception.

As a founder, how do you balance the pressures of scaling a business with the urgency of addressing climate change?

The beauty of our business model is that the more we scale, the greater our impact. For us, business growth and climate action go hand in hand, creating a positive feedback loop that drives both success and supply chain decarbonization.

Finally, what message would you like to share with other entrepreneurs who are working on innovative solutions to combat climate change?

Change takes time — both in business and in fighting climate change. My advice is to break big challenges into manageable steps. Focus on progress, not perfection, and you’ll be amazed at how quickly momentum builds. Stay resilient, and remember that every small step contributes to a much larger impact.

Picture @ClimateChoice

Thank you Lara Obst for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

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