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Establish the problem you are trying to solve

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Kry10 platform for mission-critical connected devices prioritising security and resilience

Please introduce yourself and your startup Kry10 to our readers!

I’m Boyd Multerer, founder and CEO of Kry10, the first modern platform for mission-critical connected devices. Despite my background in mechanical engineering, I found myself more drawn to the software part and ended up joining the Microsoft team and helping build Xbox Live. After almost 18 years at Microsoft, I decided to leave and travel around the world for a bit. Kry10 is the result of all these different experiences, stemming from the urge to build something new again. 

Over the course of the past five years, I have been collaborating closely with a team of engineers to design and build an operating system and platform that can meet the rigorous needs of critical systems that require the highest level of assurance.

Simply put, the Kry10 platform is a purpose-built modern platform for mission-critical connected devices. Built on the world’s first formally verified OS (seL4), the platform is designed for resilience and manageability and aims to deliver military-grade cyber resilience to commercial customers.

How did you get the idea for Kry10?

After I left Microsoft, I took some time to travel through Europe with my family. I also used this time to meet with different tech companies and discuss the problems they were facing. I was shocked by how the technology that some of these companies were using was not only unsustainable but also not efficient, as, ultimately, it was not simplifying their lives. 

That’s when I realised that, despite the apparent contrasts, IoT will not be that different from gaming consoles. I saw parallels in the need for security, remote management, and flexibility in both. After all, there are over 31 billion connected devices worldwide, many of which are deployed in mission-critical systems, so these factors are pivotal for IoT. 

Early in my career, I learned that you don’t build for what the world needs today; you build for the future. However, in order to do that, I had to go back to the fundamental principles to figure out the suitable technology, the kernel requirements, the right code stack, and the other building blocks shaping modern device computing. 

Why did you decide to start with Kry10?

The simple answer would be that I wanted to build something with impact again. Looking back at game consoles, I realised that rather than being PCs, they are managed like industrial devices, as in both cases hackers try to steal intellectual property, there is constant uptime with no perceivable interruptions required, and you can’t afford to update deployment to ruin the user experience. So, I wanted to take lessons from the console world and apply them to factories, aviation, and healthcare—to devices that do a job that is more important than the device itself.  

These devices are not replacing people, but augmenting them and doing jobs humans cannot do. Sometimes this involves monitoring a critical safety system at an electric power plant. Sometimes it is engaging automatic brakes when the driver of a car doesn’t see a hazard. Sometimes it is running the ventilator that keeps a person alive. In each case, it becomes essential that these devices continue to perform their jobs without hesitating. This means that, in the face of intentional or unintentional failure, they resume the task with minimal downtime.

As devices become more autonomous, more complex, and do more decision-making, there needs to be a higher level of safety, reliability, resilience, and management. This is what Kry10 aims to deliver. 

What is the vision behind Kry10?

Kry10’s core mission is to enable others to build and run the real-world devices the world relies on. Our vision is to bring a new era of digital transformation to mission-critical industries by providing a modern platform that addresses a new generation of needs. We know that eliminating the world’s software malfunctions is not a possibility, but we also know that by choosing the right bits of code, errors won’t spread. By using formally verified operating systems, Kry10 ensures that the systems are resilient by design and built to contain damage and be manageable. 

We seek to enable our clients to achieve their full potential by helping them leverage technology as a catalyst for growth while also empowering them to stay ahead of the curve in an ever-evolving technological landscape.

How difficult was the start, and which challenges did you have to overcome?

I wanted to be closer to Sydney, the centre of the world for formal methods, and this involved moving my entire family to the other side of the world, which was both a challenge and an adventure for them.

Who is your target audience?

Generally speaking, we target a diverse range of industries that share a common characteristic: reliance on mission-critical devices. Whether we’re talking about satellites, electronic ECUs in a car, or the servers that operate within data centres, the unifying factor lies in the potential impact of downtime or failure. 

The consequences of even a brief interruption in their operation can extend far beyond mere inconvenience; they can be dangerous. Take the ECUs within vehicles, for instance. Since these components are responsible for managing functions such as engine performance, safety systems, or connectivity, a failure in an ECU could lead to impaired vehicle operation, compromising the overall functionality of the vehicle and, consequently, the passengers’ safety.

However, we couldn’t have had these conversations 10 years ago, so, more specifically, the ideal customers are those who are currently facing a challenging problem without a clear solution. This often involves individuals developing devices that have evolved from being simple in nature to becoming more complex, such as incorporating multiple functionalities into a single computer or integrating AI into previously straightforward systems.

What is the USP of your startup?

Kry10 is designed specifically for mission-critical devices, prioritising security and resilience. The bottom line is that critical systems require high levels of assurance to manage critical risk.

So, how do we achieve this?

Well, the Kry10 Operating System (KOS) is based on the seL4 Microkernel, the starting point for systems that require a high level of security and assurance. Formal Methods (FM) use logic and maths to evaluate all possible scenarios and analyse the deep properties of the code. While FM is not new, using it to validate more than a few lines of code is, and by using FM via the seL4 Microkernel, Kry10 has built isolated and protected systems that manage, restart, and update applications on high-value devices.

Another differentiating feature of the platform is the fact that it is based on the ‘trust but isolate’ philosophy, so although the Kry10 platform is built to be secure, it is also designed to recover from any possible errors. For example, if an app crashes, it doesn’t spread to the whole system, and, ideally, it resets and comes back so fast that the user and the system do not even know of the problem in the first place. The infrastructure Kry10 uses allows for a much more secure system, meaning that users have much more assurance

Can you describe your typical workday?

Over the past couple of years, I can honestly say that every day looks different. It can range from getting up early to talk to the team in Seattle to getting on a plane to go meet with some of our partners and customers across the globe. In between these trips, I spend time enjoying the beauty of New Zealand. I also try to keep up with my interest in music and composing, which can be a respite and balance the hectic life of a startup.  

Where do you see yourself and your startup Kry10 in five years?

Overall, my main goal is for Kry10 to become a key foundation for critical systems – and given that it’s a platform, I’m even more excited to see what people are able to build on this new high-assurance platform. 

What 3 tips would you give to founders?

Build for the future: There is no point in starting a project that’s going to take you years to build if it will only be competitive at the present moment; what you are building needs to be interesting when you finish it. The only way to be ahead of the competition is by building what is required for the future, not for the present.

Invest in people: Kry10 wouldn’t have been possible if I hadn’t surrounded myself with professionals who excel in formal methods and seL4 and, more specifically, with a team I can trust.

Establish the problem you are trying to solve: Before you get all excited and start building something, you need to discover the problem that you are aiming to solve. Each feature in the product has to be aimed at a problem that you are solving.

Thank you Boyd Multerer for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Listen to your partners’ insights and spend time on refining your product

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Recyclium offer a groundbreaking solution to the pressing global issue of single-use waste

Please introduce yourself and your startup Recyclium to our readers!

I am Pascal Siegrist, I am a Swiss serial entrepreneur with years of experience in finance, real estate, investment, insurance and strategic advisory in M&A. My latest venture is Recyclium where I am a founder and CEO. Our mission with Recyclium is to offer a groundbreaking solution to the pressing global issue of single-use waste. We’ve developed a system that tracks products and recyclables, ensuring they are returned to their respective producers. What’s unique about our approach is that we assign value to waste and reward those who collect and return these items, fostering a sense of responsibility among the corporations and we build a community of conscious waste collectors.

How did you get the idea of Recyclium?

My deep connection with the oceans, stemming from my passion as a diver, played a great role in the inception of idea behind Recyclium. Over the years, I’ve been privileged to explore various oceans and have been both mesmerized by their beauty and disheartened by the evident pollution. My personal endeavors, such as cleaning up beaches, combined with my little daughter’s proactive approach to waste collection, further fueled my motivation. My investment experiences, especially in a biotech company with a sustainable diagnostics patent, and my exploration of blockchain technology, collectively shaped the idea behind Recyclium.

Why did you decide to start with Recyclium?

Germany introduced me to their efficient bounty system, where citizens actively collect and return single-use plastic bottles in exchange for a small incentive. Witnessing a staggering 97% return rate made me ponder its potential in other nations, especially those grappling with severe pollution issues. I firmly believed that if we could tailor such a system to different countries’ unique needs, we could make a significant impact on global pollution.

What is the vision behind Recyclium?

At the heart of Recyclium is a vision to seamlessly integrate blockchain technology with a cost efficient global incentive system working similarly to deposit solutions available in Europe. We aim to motivate people from all corners of the world to actively participate in waste collection and return recyclables. By harnessing the power of blockchain, we can offer corporations clean, transparent, and immutable data, showcasing their commitment to sustainability. Our ultimate goal is to create a closed-loop system, ensuring that every product finds its way back to its producer or a dedicated recycling facility.

How difficult was the start and which challenges you had to overcome?

Embarking on this journey isn’t without its challenges. One of the primary hurdles is navigating the rapidly evolving digital currency landscape and addressing the skepticism that often surrounds it. It’s crucial to understand that while we leverage blockchain technology for its security and transparency, we operate distinctly from the volatile crypto market.

Who is your target audience?

Our vision encompasses a global audience. While we aim to engage consumers from every part of the world, especially those in pollution-challenged regions, we also seek collaborations with major corporations. These corporations, producing great amounts of products and waste, are in search of tangible, undeniable data to validate and showcase their sustainability initiatives. We believe Recyclium can bridge this gap.

What is the USP of your startup?

Recyclium stands out due to its unique blend of blockchain technology and a globally adaptive incentive system. We’re not just offering a platform and an app for waste collectors, we’re providing a solution that ensures data security, transparency, and undeniable proof of sustainability efforts and that can be used for ESG reporting and will help companies reach their sustainability goals. By incentivizing consumers to return waste and offering corporations a transparent record of their sustainability journey, we believe we’re paving the way for a more responsible and sustainable future.

Can you describe your typical workday ?

My typical workday revolves around the mission of Recyclium. I often start my day by reviewing the latest developments in our technology, achievements of corporations working towards more sustainability, ensuring that our platform is on track to achieve the goal of being the perfect partner for every producer that struggles with these issues. Throughout the day, I engage in discussions about sustainability, the challenges of single-use waste, and the potential of our platform to address these issues. I also spend a significant amount of time interacting with our team, investors, and corporate partners, strategising and ensuring that our vision for Recyclium is being realised.

Where do you see yourself and your startup Recyclium in five years?

Five years from now, I envision myself leading Recyclium as a pioneering force in the sustainability sector. I hope to see our platform adopted globally, with people from all corners of the world actively participating in waste collection and return, driven by our incentive system. I aim for Recyclium to have established partnerships with major corporations, providing them with data that showcases their commitment to circular economy. Ultimately, I aspire for Recyclium to be synonymous with responsible waste management and a cleaner planet.

What 3 tips would you give to founders?

  • Stay Adaptable: The world is constantly changing, with unforeseen challenges like the COVID pandemic. Being adaptable and ready to pivot or adjust your strategy is crucial.
  • Trust to your Vision and focus with all the power you have on them. Leverage Potential of Amazing Technologies such as Blockchain to innovate and offer solutions that might not have been possible a few years ago. 
  • Never give up, knock on every door somewhen the right one will open and never stop to believe in yourself and your idea. keep collaborating, pushing and networking: Engage with potential stakeholders, investors, possible corporate partners, in your industry and beyond. Listen to your partners’ insights and spend time on refining your product.

Thank you Pascal Siegrist for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Stay open, stay humble and stay disciplined

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subcultours to meet and create with like-minded creative people from all around the world, in a personal and authentic way

Please introduce yourself and your startup subcultours to our readers!

I’m Kat, 34 years young, I live in Berlin, I love to travel the world, meeting open-minded, inspiring people and learning new creative skills. That’s basically the reason why I came up with subcultours: A way to meet and create with like-minded creative people from all around the world, in a personal and authentic way. 

How did you get the idea of subcultours?

It was back in 2016 when I was living and working in San José, Costa Rica. I met so many beautiful creative local artists and artisans and wondered how other travelers and people could meet them as well and attend workshops at their private homes, ateliers and studios to learn from their skill-set, mindset and experience. 

Why did you decide to start with subcultours?

My idea was to help artists and artisans to generate a second income source in the form of workshops. And on the other hand, to help travelers and people who are not familiar with the art world, to get access to this world and learn how to get into their creative flow as well.

What is the vision behind subcultours?

The vision is to bring people with all kinds of different backgrounds together in the real world and let the universal language of creativity speak and unite them. 

How difficult was the start and which challenges you had to overcome?

The challenge is that it’s a pure people business. Everything has to do with humans and it requires a lot of organizational skills, patience and creativity to make it work. 

Who is your target audience?

The target audience are people of all ages, cultures and backgrounds who are curious to learn new creative skills and meet artists and artisans they usually wouldn’t meet in their everyday life. 

What is the USP of your startup?

The USP of subcultours is that all the workshops take place at the artists’ private homes, studios or workspaces. It’s the personal, authentic and human-focused experience that makes subcultours special and stand out from other mainstream and more service-oriented workshops and experiences. Basically it is the authentic, down to earth version of an airbnb experience for arts and crafts. 

Can you describe your typical workday ?

I wake up, meditate, go to the bakery in my neighborhood for coffee while listening to a podcast. Then I go home, work on subcultours, go to the gym, work again on subcultours and in between I also give group fitness classes. 

Where do you see yourself and your startup subcultours in five years?

In the next five years, subcultours is not only running in Portugal and Germany, but in many other countries and becomes a globally known platform for authentic and personal creative workshops with artists and artisans from all over the world. 

What 3 tips would you give to founders?

Stay open, stay humble, stay disciplined.

Thank you Kat Kraemer for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

ICL and Agrematch to Develop Novel Crop Nutrition Solutions via AI

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icl

Global specialty minerals company and agriTech AI start-up to accelerate development of plant nutrition biostimulants 

ICL Group (NYSE: ICL) (TASE: ICL), a leading global specialty minerals company, today announced its agriFood innovation and investment platform, ICL Planet Startup Hub, has led an investment round in Agrematch, an artificial intelligence (AI) agriTech startup. The two companies agreed to launch a joint, multiyear program to use Agrematch’s AI system for the discovery of novel crop nutrition solutions, to bring innovative products to ICL’s global offerings.

Founded in 2017, by experienced entrepreneurs and industry veterans, Agrematch has been developing and refining its unique AI4AI – Artificial Intelligence for Active Ingredients platform ever since. ICL Growing Solutions, the agriculture division of ICL, is partnering with Agrematch as a strategic investment designed to be complementary to, and synergistic with, its long-term growth plans.

The Agrematch platform is expected to produce proprietary compounds developed as unique biostimulants and plant nutrition products, ultimately optimizing overall plant and soil health and maximizing plant yield, quality and resilience. 

In recent years, AI has emerged as a key technology in discovering and developing innovative compounds, most frequently in drug discovery. According to an April 2022 study by Insider Intelligence, pharmaceutical companies have been saving nearly 70% of their discovery costs by using AI1. This new method has the potential to eliminate up to five years of the average seven-year time frame for bringing a candidate compound to trial2.

“ICL’s partnership with Agrematch brings the rapidly evolving application of AI into ICL’s agricultural development ecosystem,” noted Hadar Sutovsky, vice president of External Innovation and general manager of ICL Planet Startup Hub. “Agrematch’s AI4AI prediction platform has the potential to streamline our compound discovery process, reduce the time and costs involved, and lead to the development of more effective and efficient crop solutions.”

Mission Critical

Despite the urgent need for new sustainable crop nutrition products, the current discovery process is unable to meet demand. The prohibitively risky, costly and lengthy product development cycle – coupled with increasing regulatory requirements calling for sustainable products with a lower environmental footprint – has led to a reduction in the number of new product introductions. A faster and more efficient methodology, to identify new active ingredients for use in the development of ag products, is vital.

“We are excited to partner with ICL and explore new solutions for plant nutrition,” said Eyal Ben-Chanoch, CEO of Agrematch. “Using data science, and especially AI, has helped us to dramatically alter the discovery process, by eliminating both its sequential nature and the barriers that make the classical high-throughput screening methods costly, risky and time consuming. Our AI4AI platform was designed and built to discover new functional compounds that meet defined specifications.”

AI-based solution

Within the AI4AI system, Agrematch models are trained to fulfill the specifications of a well-defined product concept. The system’s predictive algorithms run through billions of molecules in a massive proprietary database. Novel compounds can thus be designed, creating a shortlist of candidates with the desired functionalities. 

“This collaboration will focus on developing novel biostimulants products that provide superior results for plants,” said Elinor Erez, PhD, vice president of R&D for ICL Growing Solutions. “It supports our strategy to continue investing in the ag-biologicals market, which we see as highly complementary to – and aligning with – our existing agriculture business and the future of our specialty crop nutrition portfolios.

ICL brings a huge contribution to this strategic collaboration, as this promising start-up will enjoy access to the global crop nutrition market, regulatory insights, agronomical aspects, and development, along with best-in-class group of R&D scientists and agronomists. Following an extensive evaluation of Agrematch’s technological capabilities, we are excited to collaborate with them to deliver novel ag-biological products to the global market.”

Picture Smart farm digital icon and futuristic AI data infographic of Chilli peppers or green chilies in farm gardening is vegetable use for ingredient of Thai food

Source NUTRiPR

Hire the right person, in the right role, at the right time

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QuoIntelligence is a European agency providing tailored threat intelligence solutions, blending machine learning with expert analysis

Please introduce yourself and QuoIntelligence to our readers!

I am Marco Riccardi, the CEO and founder of QuoIntelligence. I have a deep experience in threat intelligence and have worked in multiple cybersecurity roles in diverse organizations from the Italian military to Deutsche Bank. I am by nature suspicious and don’t believe anything at face value. I verify sources and validate before accepting something as fact — and encourage others to do the same. I am also fairly averse to personal publicity but I am happy to make an exception here.

So why did you decide to start a company?

QuoIntelligence is the realization of a lifelong dream. I always wanted to work in cyber security and deep-tech, lead a talented team, and compete with them at the highest level. However, I wanted to earn my leadership through leading by example and having my team follow me because of my skills, not hierarchy. I also wanted to work in an intelligence agency and use all my resources beyond my technical skills, including leadership, creativity, design, analytics, passion for geopolitics, storytelling, coaching, marketing, and more. My ultimate goal was to help others be safe and prevent crime while making an impact.

I am an ultra-competitive person, never want to lose and always see ways to improve. I enjoy failures when I can learn from them, and I am passionate about learning from others’ failures to avoid the same mistakes. Most of my career was in enterprises or major public organizations, but I left because I realized I was making zero impact. I realized that I wasn’t making any meaningful difference. For example, after having left an organization its market valuation didn’t change at all, whatever role I’d done. I needed something different.

And working in a startup is totally different. What you do has a direct impact on the business. Leading a startup gives you the opportunity to touch multiple things and learn from them. So now, after around 20 years working in the EU, I am now building my own cyber intelligence agency.

When I had the opportunity to create QuoIntelligence, I didn’t think twice, even though I had never considered creating my own company before. It was the best decision I have ever made. 

What is the vision behind QuoIntelligence?

To help create a world where people and organizations know and understand their security threats and effectively get what is needed to be prepared against them.

From the idea to the launch, what have been the biggest challenges so far and how have you financed yourself?

I had the luck to meet to Ari Bizimis from Mercurius Private Equity, the investor of the previous company I used to work at (QuoScient). Ari was the one who proposed me to start my own company with him as the first investor. 

As my first startup, the first challenge was to move from a team leader to an entrepreneur, and hence covering roles that I’ve never covered before, at least in a professional way. Doing market research, forecasting budget, developing a business model, and putting down a strategy were the first things I had to do that were initially outside my comfort zone. Starting a startup really requires the ability to be a good generalist, and be able to contribute in multiple fields at the same time. 

What is QuoIntelligence’s target group?

In terms of sectors, we work with companies across many areas. These include Finance, Manufacturing, Retail, Transportation, Government and more. And geographically, we tend to look at firms headquartered in the European Union. But any organization above, say 500 employees who has a cybersecurity function without its own threat intelligence resource is a potential customer. For others — where they have from a threat analyst and above — we can also provide more advanced and specialized services that support and complement their limited resources.

That’s why for us it’s important to assess the Threat Intelligence Maturity Level (TIML) of a company. Our range of services takes this into account and we create unique solutions tailored to an organization’s TIML from our three main solution groups of Digital Risk Protection, Threat Intelligence and Risk Intelligence.

How does QuoIntelligence work? What are the advantages? What differentiates you from other players?

We blend our own machine learning and AI solutions with the deep insight and experienced judgment of our world class threat analysts. Information from our advanced technology is refined by our experts in cybersecurity, geopolitics, data science and communication to produce what we call Finished Intelligence. This is further tailored to our customers’ specific needs and gives them three vital things: time efficiency, resource efficiency — our service can reduce TI budgets by up to 98%, and ensures management spends only what is needed to minimize the current risk level — and peace of mind.

The threat intelligence industry is served by many different players. However, unlike many players, QuoIntelligence is fully-focused on threat intelligence. In a sea of vendors, we partner with our customers. Clients see us as a trusted Intelligence Agency, they know there is a human here that cares about them, speaks their native language (something we particularly care about), and available when needed. Customer feedback plays a major part of our product roadmap — they feel part of the story.

Last but not least, we are a European company. Unfortunately there are not many dedicated Threat Intelligence providers in the EU, and in a fast-evolving geopolitical scenario where digital-sovereignty is becoming critical being made-in-the-EU matters.

QuoIntelligence, where does the journey lead to? Where do you see yourself in five years?

Our first goal is to give to the EU community the local Threat Intelligence provider it deserves, and protect it from current and future threats. Next, we want to compete with the major billion-funded American competitors at the global level. I see QuoIntelligence reshaping how the Intelligence discipline is seen and known, and we’ll make it accessible to any company/org, from an SME to a F100.

Regarding myself, there is this famous statement “If you were a millionaire, what would you do? The answer is your dream job”. 

My answer to this question is doing exactly what I’m doing right now, and I realise this is exactly what I ever wanted. In five years I hope to keep having the privilege of doing what I’m doing right now. 

At the end: Which 3 tips would you give to aspiring founders?

Hire the right person, in the right role, at the right time. This is my personal “success triad”. Companies are driven by humans, you need a top team you can trust and delegate important functions, especially at the beginning. A single wrong hire at the beginning could heavily jeopardize the entire story.

Laser-Focus. Focus on a specific problem at time, provide the best solution for that, then move on to a wider scope.

Be data-driven. Measure everything you do. Numbers rarely lie, and you can’t improve if you don’t measure. Financials, Sales, Marketing, your product KPI, your customer satisfaction, overall employees mood, team performance, etc. Everything can be measured with the right tool and methodology. You might start looking at the wrong numbers, getting biased data, etc, but you will fix and get better ones. There will always be margins where data either cannot be collected or can’t help you fully, but it will be always better than not having anything at all and run the company blindly.   

Thank you Marco Riccardi for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Meet your customers where they are

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mobilo founder pieter limburg

Mobilo is a smart business card because it bridges the physical and digital worlds

Please introduce yourself and Mobilo to our readers!

I’m Pieter Limburg, founder and CEO of Mobilo, maker of the first smart business card for teams and the virtual networking scene. Founded in 2019, just before the pandemic, Mobilo has helped over 25,000 companies switch from paper business cards to digital ones. Mobilo digitalizes contact exchanges through smart business cards that only need to be tapped on a phone once for instant information sharing, but, at its core, Mobilo is a tool that enables and fosters business relationships. We believe that relationships are the heartbeat of success, so our smart business cards are just the beginning of a journey towards creating a more connected and collaborative business world.

Mobilo is a smart business card because it bridges the physical and digital worlds. We believe that although we’re on our way to virtual realities, we still need and want that physical aspect of connecting in the real world.

Why did you decide to start a business?

I am captivated by the potential of innovation to transform the way we live and work. It’s been a driving force behind every business I’ve founded. I fell in love with technology when I was 16 and putting computers together. However, I quickly realized that people were buying my products not for the technology itself, but for the services that I was offering them – installing their computers and guiding them.

Likewise, I had the same realization later on, when I opened my own retail business, one of the first ones in the Netherlands to combine online and offline shopping. I then realized that I was not selling cameras, but moments and memories. The common thread? In both cases, I thought I was selling products, but people were actually choosing us for our services.

In a way, every time I have started a new business, I have identified problems and created products to solve them. From identifying the shift from analog to digital photography to recognizing the need for a digital business card, I have always been intrigued by the place where technology and innovation meet practical execution. 

What is the vision behind Mobilo?

We want to make life easier with technology. The ‘a-ha’ moment for Mobilo came when I returned from a conference and had 90 business cards with me. I realized that after spending the entire weekend networking, I had to do my ‘homework’ and follow up with all my new contacts. I thought, “How could I make this easier? How could I get all this information on my phone quickly AND follow-up?”

Although business cards are a cornerstone of the ever-changing business landscape, they are one of the last items to be reinvented for the digital world. With automation influencing so many industries, why not introduce this element to business cards? We also wanted to showcase how powerful a simple business card can be and the impact it can have on transforming HR, sales, and recruitment processes. Beyond simplifying contact management, Mobilo opens up a world of streamlined event ROI measurement – you can store lead information directly into CRM with a tap and escape the traditional methods, which are often riddled with inaccuracies. 

From the idea to the start, what have been the biggest challenges so far and how did you finance yourself?

We’ve had our fair share of challenges, to put it lightly. Firstly, when I decided that I wanted to start Mobilo, my wife was seven months pregnant – not the best time to switch careers. This was a decision that we had to make as a family. And the same goes for finances. 

At the time, I was convinced that Mobilo could be something big, so I spent all my savings to get through the first six months. After some initial success, we reached out to family and friends. Today, we have raised over $4M from VCs like DeepWork Capital and TMT Investments to invest in product improvements and further accelerate growth.

Then COVID-19 hit, and we thought it would be the end of it, as people were no longer interacting in person and networking seemed like a thing of the past. Fortunately, we had faith in our product, so we waited for a few weeks, and then we noticed that people started using it during online meetings. Looking back, we actually ended up growing rapidly during COVID!

Who is the target group of Mobilo?

Mobilo’s clientele spans a diverse range of industries, encompassing international banks, marketing companies, hospitals, and plumbing companies, among others. From startups to enterprises, Mobilo aims to cater to individuals and organizations seeking a more efficient and modern way to share and manage contact information. One of our goals was also to make life easier for HR professionals and the likes of with our integration functionality, which makes it easy to manage large teams and streamline workflows. 

Some of our clients include AAA, Marriott, and Rexford Industrial; however, Mobilo is for anyone who wants to make a great first impression. We believe that every interaction matters, and our smart business card is designed to empower professionals of all backgrounds to make a stellar first impression, regardless of their size or industry.

How does Mobilo work? What are the advantages? What makes you different from other providers?

Mobilo’s technology is quite straight-forward. The Mobilo cards are compatible with all modern smartphones and only need to be tapped once on the phone for the contact details to be instantly shared. However, what makes Mobilo special are its AI integrations. For example, thanks to AI solutions, lead information can be instantly stored in the CRM, thereby improving data quality. Mobilo’s technology can easily manage teams of over 10,000 members as the business cards are created and updated automatically, requiring minimal manual intervention.

Our security standards are also a big differentiator, as Mobilo was the first smart business card company to become SOC 2 certified, and it has also developed its own proprietary security layer to keep data safe. 

Where does the road go for Mobilo? Where do you see yourself in five years?

Our main goal will remain to make people’s lives easier by empowering individuals and teams to make lasting, meaningful connections effortlessly. Having said that, we will continually refine and expand our AI integrations to offer more intelligent and intuitive features that elevate networking and lead management. Our vision is to create a dynamic ecosystem where professionals, teams, and businesses can easily share contact information, forge long-term collaborations, and unlock opportunities. In the end, networking is all about fostering connections.

At the end: Which 3 tips would you give to future founders?

Don’t mistake the product for the solution you are offering. A product is just a component; its true value lies in how it solves a specific problem. 

Hire passionate and curious people. A potential employee’s genuine interest in our product and a drive to explore and learn serve as the foundational qualities we seek at Mobilo.

Meet your customers where they are. As I mentioned before, the Mobilo smart business card acts as a bridge between the physical and digital worlds, acknowledging the ongoing shift towards digital – while recognizing the importance of providing a seamless transition for individuals to embrace this essential change.

Thank you Pieter Limburg for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Trust is the thing that will superpower your organisation

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ENOUGH

ENOUGH produces ABUNDA® mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre

Please introduce yourself and your startup ENOUGH to our readers!

ENOUGH is a food-tech company whose purpose is “to make protein sustainable” and we passionately believes in the merits of fermentation as the most technologically and economically viable solution to sustainably feed a growing global population.

As CEO, Jim Laird has 30 years’ experience in food with roles for Unilever, PepsiCo and Premier Foods and is motivated by the combination of innovation, biotechnology and collaboration to create sustainable large-scale food solutions. Jim celebrates the potential for the food industry to work together to firstly reduce reliance and then remove the need for animal-based products, but acknowledges the need for continued improvements in non animal based foods.

Jim co-founded ENOUGH (formerly 3F BIO) in 2015 and feels massively privileged to work with a team who span 3 location and 12+ nationalities and who are motivated by a collective purpose “to do something where the impact is bigger than us”. Enough’s goal is to grow 1 million tonnes of high quality protein based in the next decade and commence this from a first site in the Netherlands.

ENOUGH are building what we hope will become the World’s largest protein facility and we started production and supply during 2023. We use fermentation to covert glusose into protein and fibre using fungi. Fungi are nature’s bioreactors, and in our first facility we grow the equivalent of 5 cows worth of protein every hour. This first facility is located in the Netherlands where we co-locate on a site owned by Cargill, and where our long terms plans include future growth to make a cow equivalent every 2 minutes by the end of the decade, or over 60k tonnes per year.

How did you get the idea of ENOUGH?

The idea for using fermentation as an efficient way of growing food has been around for a long time, and one of the attractions of mycoprotein is that it has a long history of safe use. ENOUGH has some IP that makes the process more efficient and that Idea came from the co-founders of ENOUGH – Craig Johnston and David Ritchie – who both have a background in chemical engineering, and a passion for resource efficiency.
The idea was developed over several years from 2012-2014, validating the concept at lab scale using labs at the University of Strathclyde in Glasgow, UK.

Why did you decide to start with ENOUGH?

In 2014 once the patent was filed, the co-founders, comprising Craig (Johnston) and Daivd (Ritchie) combined with Jim Laird, were all employed in other organisations but were working together on a part time basis (evenings and weekends) to progress the technology. We created a company so that we could start to look at commercialisation options and the entity was founded in January 2015. Over 2015 we then secured some early grant funding and hired a first employee. By the end of 2015 as we started to confirm the potential both commercially and technically, Laird joined the business on a full time non-paid basis and in 2016 the Company raised its first equity round.

What is the vision behind ENOUGH?

Enough’s goal is to grow 1 million tonnes of high quality protein based in the next decade and commence this from a first site in the Netherlands. We want to do something that is “bigger than us” and see the potential to create something that genuinely transforms the way that we grow and produce protein and has a very positive impact on human health and on the climate.

How difficult was the start and which challenges you had to overcome?

For any early stage business there are always challenges. ENOUGH has been blessed to have support from a strong team and from excellent shareholders who have supported the company with funding and with advice. The words and guidance from one investor that resonates most strongly are “Never let a good crisis go to waste”, and in the last 8 years we have certainty faced several crises but this always makes the company stronger.
In recent years, the challenges from Covid, from remote working and from the inflationary impact of the war in Ukraine have presented real challenges. We have overcome most of these by staying very focussed on our long term goals and by making the hard choices about what really has to be done versus what we would like to do.

Who is your target audience?

Our product offer remains very focussed on supplying a B2B ingredient, where we supply ABUNDA as a frozen ingredient to be used by customers to make delicious meat and dairy alternatives. Our in house development team have worked with development partners to show-case the types of products that can be made and in this time we have really focussed on chicken style whole muscle products because that was an area where some of the other products were not meeting consumers needs. Our vegan chicken recipe contains only 5 ingredients and delivers a sensational product.

We are encouraged by significant interest from both the retail and foodservice trade channels in Abunda based products, which is in turn creating huge levels of attention and experimentation by food manufacturing companies. We are proactively working with some high scale food manufacturers on a strategic approach that best optimises sales opportunities in target markets and this will remain our main point of focus, however we are also aware of lots of exciting smaller companies who are driving product innovation and enhancing interest and the profile of the category, we will always find the resources to support this invaluable cutting edge development within the alternative protein marketplace.

What is the USP of your startup?

ENOUGH’s product Abunda® mycoprotein is a solution to make great tasting food that both provides an alternative and removes the need for the unacceptable impacts of intensive animal farming. This addresses demand for non-animal protein that is forecast to grow by +15k tonnes every day for the next 5000 days. ENOUGH’s current plans are not enough to meet a relevant share of this but with collaboration, we embrace the opportunity to go further and faster.

ENOUGH is a leader in making protein from fungi. What sets us apart is our focus on introducing high scale capacity that will serve the market on a B2B basis and with the ability to grow in line in line with the growing market.

We are competing in the global market for food protein, which continues to be dominated by animal sources of protein. As the protein transition continues there is a need for non animal sources that make food that tastes as good or better and costs the same or less than the animal, and our process achieves that aim

To become the category leader, we need to meet customers and consumers expectations and then grow in-line with the market. With this investment we will double the capacity at our first location in the Netherlands in the next year and expect to double again in the years thereafter. In addition, we will actively look at a second territory which is most likely to be North America, but where there are also good arguments to look at facilities in Asia, the Middle East and elsewhere.

Can you describe your typical workday ?

In the last year, a typical day will often start waking up in a hotel room as I spend at least 50% of my time in the Netherlands at the production site. I enjoy too much coffee and will typically skip breakfast.
If working at the site I will be in early, but never as early as our Site Director Rob Cogghe who is always first on site. As the production site runs 24×7 the start of the day involves catching up with the shift leads and the team on site.

After that there are various meetings that are schedules through the day and the week on a fairly structured time plan. We try to have short and efficient ‘scrum’ meetings. As a leadership team we also try hard to ensure good communication and over invest in this. The company has 60 people and we have a full company 15 minute Monday morning scrum to highlight plans for the week and repeat this later in the week to cover the longer term horizon.

Within my role, I have responsibility for all areas and so have functional updates with various team members. An ideal day would involve some customer contact, not just because I get real energy from customer discussions but also because that generally involves some product tasting. Although we are an ingredient company our in house development team have also developed some excellent product applications including whole muscle vegan chicken fillets, meatballs, schnitzels, and even some fish alternatives.

I try to be home (North of London) at least 2 to 3 nights per week, and almost always by Friday night. With 3 children aged 16,18,19 I am hugely indebted and respectful to my wonderful wife Ceri, who re-energises me with long cycle rides and dog walks over the weekend.

Where do you see yourself and your startup ENOUGH in five years?

Within 5 years, I see ENOUGH producing in 3 locations (Europe, North America, Asia) with close to 100k tonnes of installed capacity, which will put us on track to achieve our goal of 1M tonnes produced in 10 years. To do that we absolutely need to maintain our philosophy of collaboration, with supply and demand partners.
To achieve this we need to continue to strengthen the Team, and we also need to ensure we are true to our values which include:

Integrity – Professionalism, Respect, Do the right thing
Impact – Making a difference, Achieving high scale
Team – Collaborative, Trust, Empowerment
Passion – Energy, Motivation, Pride
Family – Doing things right, taking responsibility, caring

What 3 tips would you give to founders?

Do what you love and something you can be passionate about
Your team is your most important asset and always try and recruit someone who can be better than you.
Trust is the thing that will superpower your organisation.

Thank you Jim Laird for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Never stop networking

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neutroon

Neutroon is a cloud platform simplifying advanced connectivity of machines and humans with cloud/edge applications at scale.

Please introduce yourself and your startup Neutroon to our readers!

I grew up in Osorno, a small city near the entrance to the Patagonia region in southern Chile. After becoming an industrial engineer, I joined McKinsey and engaged in M&A transactions with multinational corporations across Latin America. Later on, I delved into the startup ecosystem by joining as a C-Level renewables company, which grew from a mere startup to a company valued at $100 million.

I then shifted to Barcelona with my wife, spurred by the thriving tech startup scene in Spain and Europe. After finishing an MBA at the IESE Business School, I decided to found Neutroon together with Alberto Villalobos from 5G Ventures. Neutroon is a cloud platform simplifying advanced connectivity of machines and humans with cloud/edge applications at scale. Think about connecting hundreds of autonomous robots to an AI application. We make that simple for our customers. 

How did you get the idea of Neutroon? 

My original vision for Neutroon was completely different from what it is today. I sought to develop a product for smart cities that would enable the deployment of networks and offer the capacity on-demand to third parties. However, we quickly realized that the timing wasn’t suitable for this type of product. The market for private networks was growing rapidly though, so we switched the focus of Neutroon to focus on private 5G, delivering our first network in August 2021. We haven’t looked back since

Why did you decide to start with Neutroon?

I mentioned my early role in the startup world was with Anpac, a renewable energy firm. This was an enriching journey which fueled my ambition to establish a venture of my own. After participating in an accelerator at Singularity University, I moved to Barcelona along with my wife to tap into the opportunities present in the tech startup ecosystem of Spain and Europe.

I began collaborating with a team including Alberto Villalobos, a seasoned tech professional with a passion for fostering new entrepreneurs like myself. His mentorship paved the way for my foray into novel areas, subsequently leading to the inception of Neutroon. I realized the potential that 5G and its convergence with other technologies like cloud, edge and AI will have in our lives and got excited to build something in the space

What is the vision behind Neutroon? 

By offering cutting-edge connectivity between IoT devices and apps in the most effective, reliable, and affordable way possible, Neutroon strives to make it easier for organisations to grasp and embrace the power of 5G and edge computing. As a B2B service, we primarily target corporations in the infrastructure, energy, healthcare, logistics, and manufacturing industries as well as large and midsize connectivity providers including telcos and system integrators.

How difficult was the start and which challenges you had to overcome?

Some of the main challenges were getting a reliable team in place and, for me, balancing personal and professional relationships. They can become mixed and emotionally taxing when one is also trying to run a business. Having to make tough decisions and prioritising things can also pose a challenge, and success can only come with many sacrifices. 

Who is your target audience? 

Neutroon’s clients work within telecommunications, system integration, and infrastructure sectors. Some of our customers include major corporations such as Fujitsu, Ferrovial, and Vantage Towers. 

What is the USP of your startup?

Neutroon enables enterprises to run private 5G wireless networks in a simpler and very scalable way. These networks operate on an exclusive wavelength that is not shared by common domestic and business communications networks, enabling more reliable and faster data transfer speeds and reduced latency. Our platform gives enterprises straightforward tools for controlling and modifying all their internal 5G networks from a single pane of glass and API.

The fact that 5G is the world’s first programmable wireless network is what makes this possible for the first time in history., Neutroon can adjust the networks on-demand via APIs to provide the most reliable experience we can imagine.

Can you describe your typical workday?

My typical workday starts with a cup of coffee and my laptop in my living room. I enjoy the silence and calm in the morning before my 2 kids wake up. It gives me time to put my ideas in order and plan for the day ahead. Once the kids are up I spend some time with them and bring them to school. After that, the day becomes non-stop for me! There are lots of virtual meetings, mostly with potential partners, customers and investors, apart from the 1-on-1s with my team; I try to concentrate these meetings on a Monday.

Lunch is always on the go or replaced by coffee, not the most healthy diet, I know! I usually finish work at around 7 pm, put the kids to bed, have dinner with my wife, and then I usually spend 1-2 more hours at night scratching off the last items of my to-do, doing follow-ups and reading the latest industry news. 

Where do you see yourself and your startup Neutroon in five years? 

I believe Neutroon is well-positioned to become a major actor in this growing space of more open and flexible private 5G networks. The operational model is changing and big players need to adapt to a distributed architecture where platforms like Neutroon are required for reaching scale and efficiency. We have bold plans for the future. This year, for example, we have launched in the US and are on track to achieve significant milestones and growth there.

We currently have 24 staff members and we hope to expand our numbers to 30 by the end of this year and reach 50 by 2024. To achieve these goals we are currently planning a €4.5 million funding round to be closed by the end of this year. A major strategic investor has already committed part of the round and we are inviting more investors to join.

What 3 tips would you give to founders?

Never stop networking: The number of people I have met on LinkedIn and at industry events in a short period of time is insane; in fact, one of our biggest early deals originated when I sent a LinkedIn message to a business leader I admired after watching one of his webinars. A year later, we were on stage together and his company was an investor in Neutroon. 

Never stop learning: The industry is constantly evolving and it is hard to keep up with all of the new features coming out. Put processes in place to learn continuously from the top minds out there

Have an ecosystem view: With hyper scalers getting into the business, and retailers launching 5G services, it’s vital to have an open mind and explore partnerships even with those that may be your competitors. 

Thank you Chris Gehlen for the Interview

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

The power of UX – or no UX makes no difference?

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ux ackee

How do you motivate your customers to buy more online? Which features in your mobile or web app are necessary and which are just confusing? How do you design your app so that it noticeably drives your business?

Spoiler: You can achieve this not only with your offer and clever marketing, but above all with an exceptional user experience (UX). 

Maybe you don’t like to book with Airbnb, because there is also criticism of the business model… But then when you want to book your vacation accommodation somewhere else, it’s somehow more complicated, more cumbersome, less clear and just not as intuitive as on… you know. That’s why you end up booking with Airbnb again. Of course, there’s often less choice elsewhere, too. But what came first, chicken or egg? UX or supply/demand? 

What UX has to do with market dominance 

Airbnb, like other tech giants, is a leader because its UX is great. Google has also cemented its market power with UX, among other things. You don’t have to read a manual to use the various apps from Maps to Photos to Docs to Calendar. They are intuitive to use, reliably available, always up to date – and only fulfill the exact function that the user expects from them – and they do this quite excellently. 

That brings us to a very important point. Some time ago, Ackee developed a mobile app for a large, international freight forwarder. The app was supposed to take paperwork away from drivers and provide management with automated reports and a better overview for better decision-making. Those are tough audiences to match.

Why UX designers go offline for better digital results

Knowing that different audiences have very different needs and that an app’s success stands or falls on meeting them, one of our UX designers sat down in the truck with a trucking company driver for a day and literally watched him go through the motions. 

This is time-consuming, but not unusual! 

And in the process, we learn not only what tools the driver uses at all – even beyond the work tools – but also his emotions about it. That is, whether he likes using them or whether he grumbles because they are cumbersome and steal his time. 

After the day, our colleague had a pretty good idea of how app screens and flows need to be structured so that drivers can use them easily, while having the motivating feeling that the app is really taking work off their hands. 

Without a UX process – that is, without really knowing the target audience well and tailoring the app to them – there probably would have been a revolt at launch. So there was just a bit of gnashing of teeth. The target group is not necessarily open to technological innovations. In the meantime, however, the app has been running for a while, everyone has gotten used to it, and it actually reduces bureaucracy, thus saving time and facilitating management decisions.  

Why a successful app is never finished

By the way, satisfaction with an app grows when user feedback is taken up and transformed into improved usability by UX designers. 

This is actually an ongoing process. An app is never finished. External circumstances are constantly changing, there are new versions of iOS and Android, for example, and the app must be adapted promptly – otherwise it is deleted in a flash. Cell phone storage space is precious!

Of course, the users can also be the company’s own employees or cooperation partners. Our example involves a multinational delivery startup that delivers goods to packing stations for end customers. 

In the meantime, it has become apparent that the couriers waste too much time scanning the goods in the warehouse. Another problem is that packing stations are already full. This naturally leads to great frustration among the drivers, who are often under time pressure anyway. That’s why scanning in the warehouse is now no longer necessary.

The parcels are scanned anyway when they are delivered to the packing stations – in practice, this is sufficient. In addition, the app will show in the future whether the destination packing station still has space, what alternative there is and, if necessary, immediately sends an automatic notification to the customer about the new pickup location. 

We were only able to find all of this out because we gathered feedback, but above all because the company assigned someone to watch the couriers at work. So the feedback was very detailed and we knew exactly what was working and where things were sticking. In addition, we actually had our own small packing station in the office and were able to test whether all the steps in the process worked smoothly. We then improved the product in several sprints according to the feedback. 

Can you open and close the box with the app? The Ackee development team has its own test boxes in the office.

What turns customers away from buying

Another example: A common problem with web shops is that customers put products in the shopping cart but then don’t click “buy”. What do you do? This can actually have various causes. On the one hand, as a web shop operator, you want customers to buy as much as possible and then suggest other products that “go with it” or are “on offer,” but on the other hand, you want them to complete their purchase. 

With this conflict of interest, many customers get lost: they get distracted, lose interest, decide differently. Sometimes it helps to make the buy button more eye-catching. Airbnb uses bright pink buttons that immediately catch the eye, on otherwise white pages with black text. 

If you’re sure that all related info is meaningfully bundled for the user, the page has a clear, symmetrical layout, you’re only asking for the absolutely necessary info from your users at the absolutely necessary time, then make the button more eye-catching accordingly and watch if the data improves. If not, the only thing that helps is to ask users why they didn’t complete the purchase. 

Why you need to dig deeper despite user feedback

“No matter how much effort you put in, the first solution is never perfect. You always have to do some trial and error and figure out how to make it work better. Then, through repeated iterations, you get to the ideal user experience. The key is to really listen to users and understand their actual needs,” Roman Gordienko, Lead UX Designer at Ackee.de.

As US automotive pioneer Henry Ford noted 100 years ago, “If I had asked people what they wanted, they would have said faster horses.”

Pictures: Copyright: Ackee.de

Author:

Michal Mikolaj is Senior UX Designer at Ackee.de. Ackee has been developing apps for the German Bundestag, VW WeShare, Ethereum, FlashSports etc. Successful apps are always based on an excellent UX

Website

Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again.

Successful Team Management: The Art of Recruitment, Employee Retention, and Organizational Culture

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Recruitment: The Foundation of Success

A well-functioning team is the backbone of every successful company. The ability to build and motivate a team is crucial for long-term success and sustainable growth. In this article, we examine the key elements of successful team management: the right recruitment, effective employee retention, and the development of a positive organizational culture.

Recruitment: The Foundation of Success

Thorough recruitment is the first step toward building a high-performing team. The selection of candidates should be meticulous, considering not only their professional qualifications but also their soft skills and cultural fit. By actively seeking employees who share the company’s values and drive the company’s vision forward, the foundation for a strong team dynamic is established. Additionally, a diverse workforce brings a broader perspective and fosters innovation.

Employee Retention: Celebrating Success Together

A successful team can only endure when employee retention is fostered. Besides offering competitive salaries and benefits, recognizing and appreciating individual contributions are of great importance. Regular feedback discussions and personal development opportunities make employees feel valued and supported. A pleasant work environment, work-life balance, and the opportunity to have a say in business decisions promote loyalty and identification with the company.

Organizational Culture: The Core of Success

A strong organizational culture is the core of a well-functioning team. Transparent communication at all levels builds trust and fosters a sense of belonging. A culture of openness and acceptance of mistakes encourages employees to try out new ideas and find creative solutions. Leaders should act as role models and live the shared values. When the organizational culture inspires and motivates employees, it creates a fertile ground for innovation and continuous improvement.

Conclusion:

Building and motivating a successful team require a holistic approach. Recruitment of talented employees, targeted employee retention, and the development of a positive organizational culture are inherently interconnected. Companies that master these aspects will not only attract highly skilled professionals but also maximize their performance and creativity.

THE END

Photo/Source: stock.adobe.com – REDPIXEL

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