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Natalia Tonenka Pioneers Club mentor marketing expert Natalia Tonenka 

What if startup success begins with unlearning?

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Natalia Tonenka is a mentor at Pioneers Club and a seasoned marketing leader with more than 16 years of experience across Europe, the US, and Asia. In this interview, she shares how wartime resilience shaped her approach, why mentoring has become “career oxygen” for her, and what early-stage founders must do to build products customers truly want and investors immediately understand.